Do you thrive on turning advertising data into actionable insights? Are you a pro at tracking conversions across platforms and domains? If so, then VAM Group wants you!
VAM Group is seeking a highly motivated Advertising Measurement Specialist to join our dynamic marketing team. In this role, you will play a critical role in ensuring accurate measurement and reporting of our advertising campaigns across various platforms.
Responsibilities:
- Implement and manage offline conversion tracking for Google Ads and Facebook Ads campaigns.
- Configure and maintain best practices for cross-domain tracking to ensure accurate data collection.
- Set up and optimize enhanced conversions for Google Ads campaigns.
- Leverage Google Tag Manager to deploy tracking pixels and tags for various advertising platforms.
- Utilize Google Analytics and Google Ads to analyze campaign performance, identify trends, and generate insightful reports.
- Create and manage data visualizations in Looker Studio to communicate complex advertising data effectively.
- Stay up-to-date on the latest trends and best practices in digital advertising measurement.
- Collaborate with internal marketing teams to define and track key performance indicators (KPIs).
- Provide recommendations for optimizing advertising campaigns based on data analysis.
Qualifications:
- Minimum 2+ years of experience in advertising measurement and analytics
- Proven experience with implementing offline conversion tracking for Google Ads and Facebook Ads
- Strong understanding of cross-domain tracking best practices and implementation
- Experience with Google Tag Manager, Google Analytics, Google Ads, and Looker Studio
- Excellent analytical skills with the ability to interpret complex data sets
- Ability to translate data insights into actionable recommendations
- Strong communication and presentation skills
- A passion for digital marketing and a desire to stay ahead of the curve
Bonus points for:
- Experience with additional analytics platforms (e.g., Adobe Analytics)
- Experience with server-side tagging solutions
- Experience with marketing attribution modeling
What VAM Group Offers:
- Competitive salary and benefits package
- Opportunity to work with a talented and experienced marketing team
- Fast-paced and dynamic work environment
- Chance to play a key role in the success of our advertising campaigns
If you are a data-driven marketing professional who is passionate about advertising measurement, we encourage you to apply!