ZenBook Duo Pro Duo Launch Case Study
ZenBook Pro Duo Launch
ASUS wanted to plan their grand launch of ZenBook Duo & ZenBook Pro Duo on
Nov 27, 2019 for Bangladesh market. As their dedicated digital agency, we planned
out a comprehensive launch campaign that includes social content, influencer
management, PR & reviewer engagement and on-hand support at the grand launch
program. The objective of this campaign was:
•
Positioning ASUS as a top-line innovator laptop maker.
•
Engaging premium segment creators and business professionals.
•
Generating brand awareness to laptop consumers with an engaging campaign.
•
Integrating digital launch with physical launch program to engage other
stakeholders (retailers, journalists).
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We selected four primary creators for our campaign to participate in a series of
video campaign and physical presence at the grand launch.
CARTOONIST
PHOTOGRAPHER
MUSICIAN
ANIMATOR
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We wanted to make it fun, where curiosity played a part by the influencers content.
We wanted our audience to start asking question and follow the campaign till the
grand launch where they will reveal the innovative Dual Screen Laptop along with
other reviewers and journalists. Theme of the campaign: #UnfoldTheFuture.
Social Content by influencer asking
audience about confidential box.
TEASER
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Teaser Video with CG was specifically made for
each influencers to show their mysterious journey
with a Confidential Mystery Box.
REVEAL
EXPERIENCE
Influencers did not just promoted ZenBook through 3 videos (teaser before 1 week
of the launch, reveal during the launch event, and experience after 3 days of reveal.
They also engaged followers through giveaway, questions & posting Stories.
We panned out last minute social content to tease the laptop too on primary ASUS
(BD) page along with the video campaigns.
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We engaged our reviewer network too provide a great boost through third party
videos and campaigns resulting amazing organic tractions. For the first-time in
Bangladesh, a consumer device was launched by top reviewer and journalist exactly
at 8 PM, 27 Nov, 2019. It instantly became talk of the social.
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18 Mainstream media, news portals and 10 web portals provided us
great coverage, reviews and opinions for ZenBook Duo / Pro Duo.
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We continued organic social content on Facebook & Instagram, sales campaign to
promote ZenBook Duo and other models for the next one month. We also managed
online media buying (Facebook, Instagram, Google Display Ads & Local Ads to
promote the campaign and product contents.
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