Content Marketing Manager full time

Helpy.io HQ: Lehi, UT, United States Remote job Jun 10

We are currently looking to expand our growing team at Helpy.io and have an immediate need for a full or part time remote content marketing manager. Helpy is a software company behind the leading customer support platform for companies who prioritize data security and privacy.

Content marketing managers are responsible for:

  • Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
  • Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
  • This role requires a brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion
  • Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
  • Editorial calendar and organization workflows must be developed and managed.
  • Channel management of digital content hubs and all supporting social channels including email / newsletter distribution, Linkedin and Twitter. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why
  • Measurement and optimization of the program will be required on a regular and ongoing basis
  • Management of all creative resources including designers, writers, and other agency personnel
  • Integration of content programs with brand campaigns to drive brand to demand.
  • Executive presentations on the program approaches and results will be required.

Requirements

  • Native English speaker or equivalent.
  • BA/BS or equivalent working experience
  • Experience creating content for the web and growing a social audience
  • Editorial mindset that seeks to understand what audiences consume and how to create it
  • Ability to analyze and present content and social performance
  • Experience with social media channels such as LinkedIn, Twitter and Medium.
  • Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales.
Requirements
Availability:
Full-time (40 hrs/wk)
Experience levels:
Beginner (1 - 3 yrs), Intermediate (3 - 5 yrs)
Languages:
English
Negotiable rate