Company Overview:
Boo is a leading dating and social networking platform committed to innovation, quality, and excellence.
We are looking for a dynamic and experienced Marketing Manager to join our team and help elevate our
brand to new heights.
Position Summary:
The Marketing Manager will play a pivotal role in developing and executing comprehensive marketing
strategies that enhance our brand's visibility and market share. This role requires a blend of creativity and
analytical skills to manage brand marketing, influencer marketing campaigns, and offline event marketing
effectively. The ideal candidate will be a strategic thinker with a passion for driving brand growth through
innovative marketing initiatives.
Key Responsibilities:
-Brand Management: Develop and implement brand strategies to strengthen brand presence and
achieve marketing objectives. Oversee the creation of marketing materials and digital content that align
with our brand identity.
-Influencer Marketing: identify and collaborate with influencers across various platforms to expand brand
reach and authenticity. Negotiate partnerships and manage end-to-end execution of influencer
campaigns.
-Event Marketing: Plan and execute offline events, including trade shows, product launches, and
promotional events, to enhance brand engagement and customer experience. Coordinate with vendors,
manage budgets, and ensure seamless event execution.
-Market Analysis: Conduct market research and analysis to identify trends, customer insights, and
competetive landscape. Utilize data to inform marketing strategies and decision-making.
-Cross-functional Collaboration: Work closely with the product and marketing teams to ensure a cohesive
ang integrated marketing approach.
-Performance Measurement: Track and analyze the performance of marketing campaigns to evaluate
their effectiveness. Adjust strategies as needed to meet or exceed objectives.
Qualifications:
-Bachelor's degree in Marketing, Business Administration, or related field
-3-5 yers of experience in marketing, with a proven track record of successful brand and campaign
management.
-Strong understanding of brand development, influencer marketing strategies, and event planning.
-Excellent communication, negotiation, and interpersonal skills.
-Ability to think creatively and analytically to solve problems and achieve marketing goals.
-Proficiency in digital marketing tools and platforms, including social media, SEO, and content
management systems.
-Strong project management skills, with the ability to manage multiple projects simultaneously and meet
deadlines.