I have a concept shop on Etsy, where I sell silver jewelry with genuine stones, focusing on design and the specific energy of the stone to promote personal well-being.
To be able to be seen in the internet market, I need to develop a blog, and I think I have to create a Shopify shop to sell through Instagram.
- I have a Facebook page of the shop, where I post my new entries and notes on the stones' characteristics.
With the blog, I could write the articles on the stones' characteristics and then post this to my FB page.
- I have already opened a WordPress blog that is still work in progress. I need to finish developing the blog, including; changing fonts and structure (I don't like what has been established), giving me suggestions on blogs trend to build an attractive blog, suggestions on banners, design, and image. After having discussed what is my concept, what I want customers to receive, what the developer's knowledge on the field is.
- I have an Instagram account where I post photos of my jewelry and nature.
The problem I see with Instagram is that it isn't possible to sell the item in the photo directly through Instagram, but for what I know, this is possible if I have a Shopify shop.
Furthermore, I think that a Shopify shop is a perfect option to catch mobile users' customers. It's quicker to purchase something you see through your mobile. With 3 clicks, the customer has bought an immediate, intuitive action.
The first steps to take for me to make my shop visible and start earning a living with it are those above.
When it is done, I will need to move in social media communication, to give enough time to interact with the online community correctly.