Abong Bain

Marketing Professional With Experience in All Levels of Business and PR
Reply rate:
-
Availability:
Part-time (20 hrs/wk)
Age:
37 years old
Location:
Austin, TX, United States
Experience:
12 years
ABONG BAIN 474 Twisted Oaks Ln, Buda, TX 78610  Tel:-  E-mail:- BUSINESS DEVELOPMENT LEADER AND ENTREPRENEUR WITH SYSTEMATIC & RESULTS-DRIVEN APPROACH 12 years of sales & marketing and public relations experience with a proven track record of success in performance, team building, and operational excellence. Contribute to the creative marketing initiatives, conceive, develop and design innovative, creative materials that enhance exposure and elevate brand image. Determine and use appropriate media platforms that best promote the client’s brand and products while facilitating clients to maximize the impact of their advertising campaigns by using a range of media. Combine innovative ideas with factual analysis and develop effective strategies to ensure that campaigns approach the target audiences as efficiently as possible. Retain and grow sound volume and profitability through proactive management of assigned customer relationships, customer acquisition, retention, website and digital platform operations, interactive strategy, and making a great pitch to prospective clients. Drive cost-efficient services and competently achieve optimal outcomes, while showing great perseverance to achieve organizational growth, driving sustained business performance and maximizing revenue potential through sound marketing, effective leadership, and business acumen. AREAS OF EXPERTISE Marketing Communications  Operations Management  P&L  Retail Store Management  Training & Development  Social Media Marketing  HRM  Staff Training & Supervision  Team Building  Advertising & Brand Management  Public Relations  Customer Service CORE COMPETENCIES      Organized and detail-oriented, possess strong evaluative, analytical, planning and management, and presentation skills; ability multi-task and prioritize a broad range of responsibilities. Cooperative team player, hold a positive attitude, strong work ethic, and dedication. Work equally well individually and together as part of a team; ability to work under pressure and thrive in a highly iterative, agile and a fast-paced work environment. Encompass strong interpersonal, communication, organizational, customer service, and PR skills. Advanced proficiency in the MS Office Suite (Word, Excel, and PowerPoint), accustomed to social media marketing strategy, platforms, and tools. PROFESSIONAL EXPERIENCE Head Over Heels, Orem, UT Owner/Chief Executive Officer     (Apr 2003-Nov 2015) Established and run a successful women’s store, while developing its client base and diversifying into new areas of service. Managed the daily sales & marketing operations of a high volume multimillion-dollar retail facility, and supervised the activities of employees to achieve sales and financial goals. Oversaw and directed strategy and roadmap, while ensuring that sales teams delivered superior customer service consistent with company standards, and maintained professional integrity to surpass client expectations. Started with one store and soon expanded to six locations. Abong Bain        Page 2 Through planning and efficient leadership, achieved all financial goals based on Key Performance Indicators (KPI’s), while driving sales and revenue to $3.5 million annually as a small business and in a highly competitive market. As in charge of all the creative marketing led creative vision, including brand direction and marketing campaigns through print media, social events, and customer involvement. Visualized and provided innovative sales and marketing ideas, designed coupons, organized special events, such as fashion shows, and parties for high-value customers and stakeholders. Designed and maintained the company’s website and managed an online presence through innovative and creative design work, layout, and writing posts. Achieved superior customer engagement, website traffic and raised awareness by advertising and strategically developing all features of the social media marketing guidelines. Trained and developed team members, provided directions and enriched their capabilities. Improved the organizational effectiveness and store efficiency by adopting best practices, implementing sales & marketing policies, and taking corrective actions, where required. ACADEMIC QUALIFICATIONS Bachelor of Arts (B.A) in Communication with emphasis in Marketing and PR (Apr 2007) Weber State University, Ogden, UT REFERENCES Available Upon Request ABONG BAIN 474 Twisted Oaks Ln, Buda, TX 78610 --Knowledge of Marketing and Public Relations My credentials include a Bachelor’s degree in Communication with an emphasis in Marketing and PR, which provided me with advanced preparation and competencies needed to succeed in the business world. Apart from learning core inputs related to communication and marketing, my education provided me with exposure to interdisciplinary, multimedia approach to the study of interactions through the study of the relationship between communications theory and its practice. It substantially improved my capabilities in communication, logical reasoning, critical and creative thinking and deepened my capacity to drive for continuous self-learning towards development. Knowledge of Marketing Principles and Methods for Promoting and Selling Products and Services Working as the CEO and President of Head Over Heels, I analyzed market trends and formulated and executed effective sales strategies, and increased revenue generation by the successful development and implementation of well-researched marketing initiatives. Through planning and efficient leadership, I proficiently achieved all financial goals based on Key Performance Indicators (KPI’s), while contributing to the exceptional growth of the business in a high-traffic retail environment - drove annual sales and revenue to $3.5 Million. We started with only one store, upheld merchandising standards and promotion practices, and soon expanded to six locations. Knowledge of Media Planning and Ability to Use Social Media Marketing and Advertising Techniques I contributed to several projects and maximized the exposure of companies’ brands and products through various media marketing and advertising techniques, and managed the implementation of different campaigns to approach the target audiences effectively, while planning, executing and following up with multiple marketing activities from inception to completion. Spearheaded and managed the creative vision of the business, provided brand direction and presented creative and innovative ideas, including coupon and brochure design, organizing and coordinating high-profile events, fashion shows, and parties for corporate clients. Managed the online presence of the company and promoted its brand by creating and upholding its website and social media accounts. Interpersonal, Communication and Relationship Management Skills I am articulate with a high ability to communicate ideas and information clearly and concisely (both orally and in writing) in an efficient manner across all levels. My interpersonal and communication skills are highly commendable. The activities I carried out so far have always had a steady and persevering approach. Over the time I have developed strong relational values, which make me able to interact and deal effectively with a variety of people. I am a proactive person with a propositional attitude and highly motivated to achieve my intended goals. My work significantly enhanced my public relations skills, improved the talent for persuasive presentations, and showcased my ability to interact positively with people from varied cultural backgrounds. I cultivated and maintained strong business relationships with internal and external stakeholders to develop a secure network; it invigorated repeat and referral business and maximized the revenue potential. I flourished in a collaborative and dynamic environment and provided innovative, and customer-focused ideas to leading customers by understanding their requirements. Ability to Learn Quickly and Obtain New Crucial Skills and Adapt to New Environments I stay abreast of latest technology and industry trends by always learning new skills, reviewing industry news, establishing personal networks and attending lectures and workshops. I am also a person able to adapt to new environments with ease using my substantial capacity to deal effectively with various problems.
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