Alison Seet

Alison Seet - -- Analytical and creative marketing and communications professional with 10 years of progressive experience across an extensive range of marketing functions in both public and private sectors. Proven ability to produce innovative nationwide and regional marketing campaigns while maximising returns on marketing budget. Strong project management and leadership traits in leading branding and rebranding initiatives, event marketing and marketing campaigns. Areas of Expertise • • • Strategic Planning Integrated Marketing Brand Management • • • Community Engagement Visual Collaterals Production Vendor Management Experience 10/2021 – CURRENT Language & Culture Assistant / Ministry of Education (Spain) • • • Work alongside 3 professors with 14 different classes from 1st through 6th grade in a public primary school in Elche, Spain. Plan, create and conduct lessons and activities to students to learn English as a second language. Introduce students to cultures and customs outside of Spain through role-playing activities. 08/2019 – 11/2020 Marketing Communications Manager / Land Transport Authority Develop and implement integrated communications plans to communicate timely and clear messages on LTA’s initiatives and policies to enhance awareness and understanding and to better shape public perception, and achieving greater buy-in and affinity towards the land transport system. Key Contributions: • Managed the integrated marketing campaign for opening of Thomson-East Coast Line Stage 1, oversaw the publicity campaign from conceptualisation to implementation. • Developed the marketing communications plan for o Autonomous Vehicles (AVs) to drive awareness and acceptance of AVs as part of the land transport system, o Upcoming North South Corridor, to narrate the benefits to all users from now to after 2025 • Produced educational videos to raise awareness of various initiatives such as passenger safety onboard buses, North-South Corridor • Managed events such as Open Houses, Opening Ceremonies, Signing Ceremonies across various transport initiatives 04/2012 – 07/2019 Senior Manager / PUB, National Water Agency Strategize, direct and execute multi-audience marketing campaigns to meet PUB’s objectives i.e., water conservation campaign, raising awareness of water quality. Directed team of 5 to narrate the PUB story and key messages through integrated campaign management, branding, event marketing and digital marketing. Managed budgets from between $70,000 to $3mil. Key Contributions: • Led the key initiative “Water Conservation Campaign” to raise awareness and promote the importance of water conservation in 2019. Managed the research, media and creative agencies involved in this campaign • Directed PUB’s flagship water conservation campaign: Singapore World Water Day (SWWD- o Spearheaded the rebranding initiative for SWWD in 2013. New branding was well-received and applied to all marketing materials and resources for all partners o In 2018, marcom efforts reached over 100 community partners contributing to one-fifth of the total community engagement - garnered an estimated 100 million impressions, accumulated an estimated value of $2 million in advertising value. • Led in development and implementation of the campaign, including through-the-line activities, onsite event management, copywriting, filming and post-production (produced over 20 event videos. Art directed 2016 & 2017 event videos) • Led the rebranding exercise for “Friends of Water” (FOW), which included Focus Group Discussions with water advocates and community partners. Resulted in the development a full marketing suite, including; resource kits, welcome kits, presentation decks, Singapore Water Story infographic animation, produced marketing collaterals and spearheaded the inaugural FOW networking session which had over 100 attendees Education 2006 -2009 Bachelor of Commerce – Marketing & Public Relations / Curtin University of Technology Skills SOFTWARE: Proficient in Microsoft office applications; Outlook, Word, Excel, PowerPoint Basic Adobe Photoshop, Illustrator and InDesign, Keynote, iMovie LANGUAGES: Proficient in English and Mandarin, Cantonese and Teochew and Basic Spanish 2