Amelia Schofield

Amelia Schofield

$50/hr
Marketing and Communications Professional
Reply rate:
-
Availability:
Hourly ($/hour)
Age:
34 years old
Location:
Fort Mc Murray, Alberta, Canada
Experience:
5 years
AMELIA SCHOFIELD, BBA, AdpPR Marketing and Communications Professional 111 J.W. Mann Dr., Fort McMurray, AB T9H 4G- |-| ca.linkedin.com/in/ameliaschofield | @AmeliaSchfld OBJECTIVE Energetic, goal-oriented communications and marketing professional seeking to apply my skills to freelance and remote work opportunities. SKILLS • Strategic marketing and communications planning • Project coordination and management • Donor relations and stewardship • Writing, editing and proofreading • Media relations • Social media strategy, content development and management • Email marketing (Mail Chimp, Constant Contact, Industry Mailout) • Presentation design and delivery (Powerpoint, Prezi, SlideShare, Keynote) • • • • • • Well versed in Content Management Systems (Wordpress, SiteCM, Wix) Proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator) Critical thinking and problem solving Multitasking, time management and organization Data tracking and analytics (Google Analytics) Stakeholder database management PROFESSIONAL EXPERIENCE Marketing and Communications Officer Northern Lights Health Foundation, Fort McMurray, AB • • • • • • • •   Dec. 2013 - Present northernlightshealthfoundation.ca Developed and managed annual strategic marketing and communications plans Developed and managed communications strategies around the Health Foundation’s $16M Gratitude Campaign, including a dedicated microsite, the coordination of a public launch in front of over 500 attendees and an awareness video which received 194K Facebook video views in under one month Led media relations efforts for the organization, including: developing key messages, writing and pitching media releases, coordinating over 25 media events and preparing spokespeople, resulting in over 350 pieces of media coverage Managed public awareness campaign in partnership with a marketing and public relations agency, reaching over 25K on Facebook, receiving over 13K Facebook video views and receiving over 1,450 views on YouTube in less than one week Developed and maintained the Health Foundation’s website, northernlightshealthfoundation.ca which received on average, 500 views per week Developed and implemented annual social media strategies, effectively quadrupling the organization’s followings on Facebook and Twitter Managed and developed annual community reports, including: determining the creative direction, content development, coordinating photo shoots, negotiating graphic design and printing contracts, and distribution, resulting in the launch of the Health Foundation’s first-ever community report microsite: northernlightscommunityreport.ca Developed and managed several effective marketing and communications campaigns on time and under budget, including the Jeremy Snook Memorial Car Raffle which raised $97K in less than three 1 • • • • • • • • • • weeks Provided graphic design services for over 50 marketing tools for the Health Foundation, including: digital and print advertisements, posters, brochures, pamphlets and social media cover photos further reducing expenses to the organization Wrote over 50 feature and profile stories, featured on the Health Foundation’s website, YMM Magazine, Fort McMurray Today and Connect Weekly Developed over eight editions of the Health Foundation’s quarterly newsletter, The Checkup including content writing, graphic design, coordinating printing services and distribution Managed mutually beneficial media relationships with YMM Magazine, Fort McMurray Today, Connect Weekly, Shaw TV, Rogers Media and Harvard Broadcasting Managed relationships with stakeholders including large to small business, Alberta Health Services, Health Foundation Board and Staff through regular presentations, reporting and updates Negotiated and managed marketing and communications contracts up to $150K Planned and executed stakeholder events including: receptions, open houses, hospital tours including visits from special guests and supporting signature events such as Festival of Trees which raised a record figure of $549K (net) in 2015 Managed the development and ongoing maintenance of the Health Foundation’s new donor walls Developed and maintained evaluation tools including media monitoring reports, web and social media analytical reports Maintained stakeholder database through timely and relevant updates Awards: The Northern Lights Health Foundation selected as the recipient of the 2015 Heart of Wood Buffalo Community Impact Award Project Coordinator (Contract) CNIB, Halifax, NS • • • • • • April 2013 – Nov. 2013 cnib.ca Acted as project lead for Craig Aucoin’s national third-party initiative, “Craig Gives Back,” in support of three major Canadian charities: CNIB, Canadian Guide Dogs for the Blind and YMCAs in Canada CNIB point person on “Craig Gives Back” with all internal and external points of contact Responsible for managing relationships with various stakeholders including: Craig Aucoin and his cycling partner Lloyd MacLean, CNIB offices across Canada, Canadian Guide Dogs for the Blind, YMCAs across Canada and Home Hardware Canada, who acted as a national corporate partner Developed and executed marketing and communications plan, including nationwide media relations, community events, website, blog, Facebook and Twitter accounts Scripted the official PSA shown in all Empire Theatres locations across Canada in kind throughout July 2013 Coordinated and managed Text-2-Donate campaign with Mobile Giving Foundation Canada Awards: Craig Gives Back selected as 2013 winner of nationwide Canada Newswire (CNW) ARC Engagement Platform Contest VOLUNTEERISM FYI Newsletter Editor International Association of Business Communicators (IABC), Edmonton, AB Program Advisory Committee Member 2016 IABC World Conference, New Orleans, LA   Nov. 2015 - Present edmonton.iabc.com Aug. 2015 – Present wc.iabc.com/team/amelia-schofield 2 Board Member Wood Buffalo Regional Library, Fort McMurray, AB Dec. 2013 – Present wbrl.ca EDUCATION Integrated Branding Certificate Canadian Marketing Association 2015 Advanced Diploma in Public Relations Nova Scotia Community College 2012 - 2013 Bachelor of Business Administration, Major in Marketing Acadia University 2009 - 2012 ADDITIONAL TRAINING Grant Writing Boot Camp Dalhousie University 2013 PROFESSIONAL ASSOCIATIONS IABC 2012 – Present PROFESSIONAL PORTFOLIO AND REFERENCES AVAILABLE UPON REQUEST   3
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