AMELIA SCHOFIELD, BBA, AdpPR
Marketing and Communications Professional
111 J.W. Mann Dr., Fort McMurray, AB T9H 4G- |-| ca.linkedin.com/in/ameliaschofield | @AmeliaSchfld
OBJECTIVE
Energetic, goal-oriented communications and marketing professional seeking to apply my skills to
freelance and remote work opportunities.
SKILLS
• Strategic marketing and
communications planning
• Project coordination and management
• Donor relations and stewardship
• Writing, editing and proofreading
• Media relations
• Social media strategy, content
development and management
• Email marketing (Mail Chimp, Constant
Contact, Industry Mailout)
• Presentation design and delivery
(Powerpoint, Prezi, SlideShare,
Keynote)
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Well versed in Content Management
Systems (Wordpress, SiteCM, Wix)
Proficient in Adobe Creative Suite
(InDesign, Photoshop, Illustrator)
Critical thinking and problem solving
Multitasking, time management and
organization
Data tracking and analytics (Google
Analytics)
Stakeholder database management
PROFESSIONAL EXPERIENCE
Marketing and Communications Officer
Northern Lights Health Foundation, Fort McMurray, AB
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Dec. 2013 - Present
northernlightshealthfoundation.ca
Developed and managed annual strategic marketing and communications plans
Developed and managed communications strategies around the Health Foundation’s $16M Gratitude
Campaign, including a dedicated microsite, the coordination of a public launch in front of over 500
attendees and an awareness video which received 194K Facebook video views in under one month
Led media relations efforts for the organization, including: developing key messages, writing and
pitching media releases, coordinating over 25 media events and preparing spokespeople, resulting in
over 350 pieces of media coverage
Managed public awareness campaign in partnership with a marketing and public relations agency,
reaching over 25K on Facebook, receiving over 13K Facebook video views and receiving over 1,450
views on YouTube in less than one week
Developed and maintained the Health Foundation’s website, northernlightshealthfoundation.ca which
received on average, 500 views per week
Developed and implemented annual social media strategies, effectively quadrupling the
organization’s followings on Facebook and Twitter
Managed and developed annual community reports, including: determining the creative direction,
content development, coordinating photo shoots, negotiating graphic design and printing contracts,
and distribution, resulting in the launch of the Health Foundation’s first-ever community report
microsite: northernlightscommunityreport.ca
Developed and managed several effective marketing and communications campaigns on time and
under budget, including the Jeremy Snook Memorial Car Raffle which raised $97K in less than three
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weeks
Provided graphic design services for over 50 marketing tools for the Health Foundation, including:
digital and print advertisements, posters, brochures, pamphlets and social media cover photos further
reducing expenses to the organization
Wrote over 50 feature and profile stories, featured on the Health Foundation’s website, YMM
Magazine, Fort McMurray Today and Connect Weekly
Developed over eight editions of the Health Foundation’s quarterly newsletter, The Checkup including
content writing, graphic design, coordinating printing services and distribution
Managed mutually beneficial media relationships with YMM Magazine, Fort McMurray Today,
Connect Weekly, Shaw TV, Rogers Media and Harvard Broadcasting
Managed relationships with stakeholders including large to small business, Alberta Health Services,
Health Foundation Board and Staff through regular presentations, reporting and updates
Negotiated and managed marketing and communications contracts up to $150K
Planned and executed stakeholder events including: receptions, open houses, hospital tours
including visits from special guests and supporting signature events such as Festival of Trees which
raised a record figure of $549K (net) in 2015
Managed the development and ongoing maintenance of the Health Foundation’s new donor walls
Developed and maintained evaluation tools including media monitoring reports, web and social media
analytical reports
Maintained stakeholder database through timely and relevant updates
Awards: The Northern Lights Health Foundation selected as the recipient of the 2015 Heart of Wood
Buffalo Community Impact Award
Project Coordinator (Contract)
CNIB, Halifax, NS
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April 2013 – Nov. 2013
cnib.ca
Acted as project lead for Craig Aucoin’s national third-party initiative, “Craig Gives Back,” in support of
three major Canadian charities: CNIB, Canadian Guide Dogs for the Blind and YMCAs in Canada
CNIB point person on “Craig Gives Back” with all internal and external points of contact
Responsible for managing relationships with various stakeholders including: Craig Aucoin and his
cycling partner Lloyd MacLean, CNIB offices across Canada, Canadian Guide Dogs for the Blind,
YMCAs across Canada and Home Hardware Canada, who acted as a national corporate partner
Developed and executed marketing and communications plan, including nationwide media relations,
community events, website, blog, Facebook and Twitter accounts
Scripted the official PSA shown in all Empire Theatres locations across Canada in kind throughout
July 2013
Coordinated and managed Text-2-Donate campaign with Mobile Giving Foundation Canada
Awards: Craig Gives Back selected as 2013 winner of nationwide Canada Newswire (CNW) ARC
Engagement Platform Contest
VOLUNTEERISM
FYI Newsletter Editor
International Association of Business Communicators (IABC), Edmonton, AB
Program Advisory Committee Member
2016 IABC World Conference, New Orleans, LA
Nov. 2015 - Present
edmonton.iabc.com
Aug. 2015 – Present
wc.iabc.com/team/amelia-schofield
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Board Member
Wood Buffalo Regional Library, Fort McMurray, AB
Dec. 2013 – Present
wbrl.ca
EDUCATION
Integrated Branding Certificate
Canadian Marketing Association
2015
Advanced Diploma in Public Relations
Nova Scotia Community College
2012 - 2013
Bachelor of Business Administration, Major in Marketing
Acadia University
2009 - 2012
ADDITIONAL TRAINING
Grant Writing Boot Camp
Dalhousie University
2013
PROFESSIONAL ASSOCIATIONS
IABC
2012 – Present
PROFESSIONAL PORTFOLIO AND REFERENCES AVAILABLE UPON REQUEST
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