With over 10 years experience here are some but not limited responsibilities I have fulfilled with various companies.
• Design and develop print advertisements, signage, product line cards, media kits, promotional videos and other sales / human resources
materials required by the company
• Assist in the development and maintenance of the company’s product
web site
• Work in close collaboration with other Marketing Communication team
members to share best practices in design and execution
• Ensure marketing initiatives and promotional programs are developed,
executed and monitored for success
• Play a role in development and implementation of targeted marketing
campaigns
• Assist in creation and execution of electronic mail sales and marketing
initiatives
• Provide logistical support in arranging attendance at conferences,
trade shows, exhibits and speaking arrangements
• Assist management and the sales and product marketing groups in
day-to-day implementation of strategic sales and marketing plan
initiatives
• Manage enhancement, positioning and effectiveness of BNII internet
presence
• Play a supporting role to Product Management – Marketing in strength
• Act as initial customer point-of-contact for select marketing activities
and point-of-contact for trade media and associated activities
• Coordinate sourcing, analyzing and distributing timely market
information to internal audiences
• Assists in the creation and execution of electronic mail sales &
marketing initiatives
• Plans and implements search engine optimization strategies (SEO) to
boost SE rankings for the company’s corporate and product websites
• Assist in the creation, editing and proofreading of marketing materials,
press releases, web content, sales tools, whitepapers and articles
• Perform web analytics and web site maintenance, including regular SEO
and SERP monitoring and analysis
• Create, update, release and maintain an archive of company literature
including but not limited to brochures, newsletters, PDF files, logos,
product photos, white papers and industry magazine articles and
announcements
• Responsible for maintaining an updated archive and web site literature
on an on-going basis
• Works with the web master to maintain and update the corporate website.
Responsible for placement of product launch packages, press releases, new product announcements and white papers in a timely manner.