Anastasia Khan

Comprehensive digital marketer with analytical, technical, and holistic business management skills
Reply rate:
Part-time (20 hrs/wk)
37 years old
Pearl City, Hawaii, United States
10 years
ANASTASIA Khan - • Hawaii, USA •-• OBJECTIVE: A challenging position developing and implementing digital marketing strategies that leverage deep experience in e-commerce entrepreneurship, an extensive background in conversion funnel optimization and related growth metrics. CORE COMPETENCIES • ROI and Revenue-focused analytical techniques • Marketing strategy development based on big data analytics • Inbound methodology practitioner • Cross-cultural, creative advertising approaches • Founder’s work ethic and holistic, “break-even” mindset across all business units • Applying quantitative and qualitative research methods to building and evangelizing brands EXPERIENCE El Modern Saint Petersburg, Russia Feb 2016 - Dec 2016 Equity Partner, Russia Country Manager • Iterated, launched, and scaled to break-even point within 5 months entire Russian market operations for US-based ecommerce business with a luxury home improvement product • Crafted resilient and strategically flexible cross-cultural inbound strategy for each stage of customer journey • Applied metrics-driven analytics in decision-making, drawing out insights from all available BI units • Executed online and offline media planning and budgeting, negotiating complex partnerships and recruiting key marketing and channel-relevant intellectual capital • Kept the business focus on meeting the daily, weekly, and monthly KPIs, overcoming every single possible hurdle in terms of financing, sales, marketing, operations • Setup all infrastructure, designed and optimized operations to fit strict financial statement limitations Aquatica Riga, Latvia Aug 2015 - Oct 2016 Marketing Manager • Produced 29% revenue growth in 2016 Q2 - beat first internal sales estimate • Drove 230% increase in daily page views and engagement in 2016 Q4 • Restructured product portfolio through corporate rebranding, producing measurable impact in revenue and unit sales • Developed e-commerce web project for improved UX and enhanced lead conversion through comprehensive data analysis, A/B testing and user behaviour forecasting. • Designed, launched, measured and optimized cross-channel content marketing campaigns, boosting lead generation by 40% • Translated overall corporate and marketing unit strategy to Google Analytics • Built distribution partnerships from scratch, coordinating across product, sales, HR, and executive teams in the North American and EU markets OTHER ROLES GrowthPros Digital Marketing Strategist Ashland, Massachusetts APCC Saigon Marketing Director Saint Petersburg, Russia Embassy of Vietnam Business Consultant Madrid, Spain iLiveBarcelona Operations Manager Barcelona, Spain Embassy of Vietnam Project Coordinator Madrid, Spain Taste the Luxury CEO and Co-Founder Barcelona, Spain APCC Saigon Managing Partner Saint Petersburg, Russia Tangled Business Founder Barcelona, Spain Periche Profesional Export Manager Barcelona, Spain Young & Rubicam Strategic Planner Barcelona, Spain EDUCATION EADA Barcelona, Spain International Master in Marketing American InterContinental University London, United Kingdom Bachelor of Business Administration, Cum Laude (Honors Degree) May 2018 - Jun 2018 Apr 2017 - Jan 2018 Mar 2014 - Dec 2017 Dec 2014 - Jul 2015 Mar 2014 - Dec 2014 Jun 2013 - Aug 2014 Aug 2012 - Apr 2013 Sep 2010 - Mar 2012 Mar 2010 - Jun 2010 Jan 2008 - Jun 2009 Aug 2006 - Jun 2007 Sep 2003 - Jul 2005 CERTIFICATIONS, SKILLS, and LANGUAGES English as a Second Language (ESL), Albright College, Pennsylvania (certificate) Elementary Vietnamese, Ho Chi Minh Social Science University,Vietnam (certificate) Google Analytics Fundamentals and Platform Principles (certificate) HubSpot InBound Marketer (certificate) Google Analytics, Google Adwords, SEO, SEM, Mac OS, Pages, Numbers, Keynote, Adobe Acrobat Pro, Adobe CS, Word, Excel, PowerPoint, WordPress, OpenCart, HTML5, CSS3, Wrike, Evernote, CRM, MailChimp, Dropbox, Google Docs, Hubspot, Salesforce English, fluent (living and studying in the United States and United Kingdom, authorized to work in the US) Russian, fluent (Russian citizen) Spanish, fluent (10 years of living and working in Spain) Vietnamese, conversational (Vietnamese family roots) INTERESTS Design philosophy applied to fashion, interior architecture, lifestyle, and aesthetic organization Extensive travel throughout Europe, Asia, the United States, and Latin America Art in mobile technology Coding – self-taught CSS Yoga and pilates EXECUTIVE-LEVEL REFERENCES AVAILABLE UPON REQUEST
Simple time tracking. Easy payments. Hubstaff streamlines the way you work with freelancers. Make life easier.
No more hot potato projects. Tru Hubstaff Tasks