Asif Anwar

ASIF ANWAR Twitter: http://twitter.com/seoppcsmm Personal Site/Blog: asifanwar.tumblr.com H-479, R-11, A-6, Mirpur DOHS Dhaka-1216, Bangladesh. Mobile: +880 -- Facebook: http://fb.com/asifanwapage LinkedIn: https://www.linkedin.com/in/asifanwar Softcopy of this Resume: http://bit.ly/asifanwarcv SUMMARY (Skim through the bold texts for quicker read, check references section for superscript references) ● ● ● ● ● ● ● ● One of the Pioneering Digital Marketing Professionals in Bangladesh. Nationally granted as an Authority for Digital Marketing related information & support (P2+P9+P10+P11+P12), Digital Marketing Researcher & Globally Reputed Blogger for Search Engine Journal (SEJ), Social Media Today (Page 10, Blogging Status),and guest blogging on Marketing Pilgrim (P6+L1,L2), Certified Professional on: Google Ads on Search, Display, Video, and Google Analytics. Inbound Marketing certification by Hubspot. And globally, top 1% SEO expert (Page 10, Tests & Certifications) in Upwork & Freelancer.com (better than 99% of the test takers) Professionally blogging at AsifAnwar.Tumblr.com, One of the top 50 tweeters, most connected LinkedIn user in Bangladesh (Page 9, Social Media Power), One of the most sought PPC & B2B Marketing Consultants (P2+P11+P12 ) for various outsourcing companies in Bangladesh for their advertising campaigns and lead generation, 2 times finalist in Search Engine Marketing - SEM Scholarship Contest (P6 ) of Marketing Pilgrim in 2008 (L1 ) and 2009 (L2 ), Pioneering Digital Marketing Trainer for BASIS (P12,P14 ) (Bangladesh Association of Software and Information Services), the largest Software and IT Association in Bangladesh, Excellent relationship with: various Marketing Professionals in Bangladesh & worldwide, Bangladesh Government Officials, Bangladeshi Journalists, IT Communities, etc. EDUCATION MSCSE (Data Science) – 2023 (Expected) BBA (Business Administration) - 2002 United International University (UIU), Dhaka Khulna University, Khulna Result: Currently in study Result: 2.88 out of 4 HSC (Science) – 1997 SSC (Science) – 1994 Notre Dame College, Dhaka Badshah Faisal Institute, Dhaka Result: 60% Result: 78.4% Elementary Education from Lee Elementary School, Columbia, Missouri, USA. KEY QUALIFICATIONS & SKILLS (Turn Page for Details) Digital Marketing 20 yrs Growth Hacking 16 yrs Content Marketing 20 yrs Copywriting & Blogging 22 yrs Content Monetization Social Sales Outsourcing as a Client B2B Lead Generation Pay Per Click (PPC) Multilingual Marketing International Business Dev 16 yrs 12 yrs 8 yrs 14 yrs Search Engine Optimization (SEO) 18 yrs 18 yrs Search Engine Marketing (SEM) 14 yrs 16 yrs Facebook Advertising 14 yrs 16 yrs Social Media Marketing (SMM) 16 yrs Email Marketing Ecommerce Web Analytics 6 yrs 15 yrs 15 yrs BPO Marketing Data Science Desktop Publishing 16 yrs 2 yrs 25 yrs Search Engine Optimization (SEO) Since 2003 Experienced in working with Keyword Research & Analysis, SEO Performance Analysis & Audits, Competitor Analysis & Monitoring, SEO Copywriting & Copyediting, Markup Manipulation for SEO, Keyword Mapping & Planning, Social Media Optimization (SMO), On-page SEO, Multilingual SEO, Topic Research & Content Planning, Content Marketing & Outreach (Previously Link Building), “For AdSense” Site Research for Content Distribution, Web Analytics, site-speed optimization consultancy, SEO Keyword A/B Testing (through SEM). SEO experience in many CMS, like: WordPress, Joomla, Magento, Tumblr, etc. Experienced in using various SEO tools like: Google Search Console, SEMRush, Ahrefs, Moz, Spyfu, Compete, etc. (comprehensive list of tools used) (L8) Proficient in App Store Optimization (ASO). Also proficient in content marketing strategies like: audience/need-based web & blog content planning, guest blogging, press releases, video contents planning & management, content repurposing, etc. Pay Per Click (PPC) & Search Engine Marketing (SEM) Since 2007 Experienced in: Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and many more. Worked for PPC Campaign Management, MCC Account Management, PPC Keyword Research, Display Ad Network Planning & Management, Search Campaign Planning and Management, Target Market Strategy Development, Custom Audience/Segment Development, Custom Affinity & In-market Audience Development, Sponsored Local Listing, YouTube & Video Advertising, Mobile Advertising & App Campaign Setup & Development, Google Shopping/Merchant Setup and Campaign Development, Multilingual Ad Copy Planning & Management, Text Ad Copywriting, Landing Page Optimization, Ad Rank Optimization, Conversion Rate Optimization (CRO) for Landing Pages, Ad Extensions, Call Analytics Setup, Web Analytics, Conversion/Goal/Remarketing Setup and Tracking, Google Tag Manager Setup, Data Studio Report Development, 3rd party plug-in implementation, ROI-based PPC campaign management, CPM-CPC-CPA Campaign Management, Campaign Automation, PPC Funnel Development, Multilingual PPC Campaign Development, CRM Integration, Remarketing, PPC A/B Testing and Experiments, using various PPC Tools, etc. (comprehensive list of tools used) (L8) Social Media Marketing (SMM) Since 2007 Experienced in Facebook and Open Graph Optimization, Facebook Page Management, Facebook Pixel/Event Management, Facebook Business Account Management, Facebook Organic Campaign Management, Twitter & Facebook Status Update Management, Twitter & Facebook Follower/Fan base increase, Facebook CPM-CPC-CPA Advertising Management, Custom Audience Setup in Facebook, Campaign A/B Testing, Blog Marketing in Social Media, Social Media Reputation Monitoring and Management, and Social Media Analytics. Power Networker in LinkedIn, Facebook, Twitter, and other Online Social Media for Professional Relationships and Online Reputation Building, etc. Social Sales & B2B Lead Management Since 2008 Experienced in B2B Lead Management using social selling tools like: LinkedIn Sales Navigator, LeadIQ, Twitter Search for Leads, Facebook Lead Ads for List Building, etc. Experienced in Lead Generation, Tracking, and Communication. Also in Data Mining, Email Validation, Lead Validation, etc. Web Content Development & Content Marketing Since 2005 Experienced in Technical Copywriting & Corporate Blogging: Content research, on-desk & off-desk information sourcing, competitors’ content analysis, preparing thematic contents, analyze keyword density, perform SEO operations, content plagiarism management, etc. Highly experienced in SEO Copyediting, Content Spinning, Multi-lingual Content Development for Articles, Press Release, Web copy, etc. Asif Anwar | asifanwar.tumblr.com | Mobile: - |- Page 2 of 15 Web Analytics (Google Analytics, Tag Manager, Data Studio) Since 2007 One of the Early adopters of web analytics. Proficient in using Google Analytics, Statcounter, Webstream, Piwik, AwStat, etc. and Social Media Analytics like: Facebook Insights, Bitly and Short URL Tracking, etc. Expert in Google Tag Manager setup, Google Ads Conversion and Google Analytics Goal Setup, goal and event setup & tracking, GTM URL Building and tracking for web, ads, and emails. Proficient in using Google Data Studio for desired analytics reporting dashboard. Web Administration Since 2005 Experienced in Domain Registration & DNS Management, CPanel & Fantastico Operations, Cloud Storage/Web-folder& FTP Operations & Maintenance, managing site operations in GoDaddy, Namesilo, Namecheap, etc. Setting up Gmail for businesses, installing, optimizing, and maintaining WordPress, Tumblr, and Joomla sites, etc. Desktop Publishing (DTP) Since 1997 Experienced in graphic design & video editing and banner, cover, and interactive presentation, etc. Microsoft Office Applications user since 1997, using: Microsoft Word (at advanced level), Publisher, Excel, PowerPoint, FrontPage, Access, and Outlook. Graphics/DTP Applications: Adobe Photoshop, Adobe PageMaker, Quark Express, etc. Web publishing Applications: Dreamweaver, Flash & Swish, etc. Email Marketing & List Building Since 2003 Experience in list building for Bangladeshi & International Markets. Also experienced in Marketing Data Mining, List Building, Automated Email Mining Software, Multilingual Data Mining, Email Database Management, Address Book Management, etc. Proficient in using MS Outlook Email Merge, cloudbased/hosted email blasting tools, MailChimp & other email marketing campaign tools for list building and management, template design, and email scheduling & blasting, etc. Multilingual Marketing(L4) Since 2005 Experienced in Multilingual Content Development for Search Engine Marketing (SEM). Efficient in using various Online Machine Translation Tools for Multilingual Communication Contents for Email, Fax, etc. Proficient in developing ad copies and text adverts for web advertising (ran an Arabic campaign for Russia Today). Strong correspondence capability in Bangla, English, Hindi, and Urdu (Spoken only). International Marketing, Outsourcing, and Business Development Since 2002 Experience in International Business for Commodity: L/C Documentation, Supply Sourcing, Customer Relationship Management (CRM), Trade Consultation, etc. Experience in Service Offshore Outsourcing and Business Development Small & Medium-sized Enterprises (SMEs) through Export Growth. Strong understanding of global cultures and environment. Project Management Skills Since 2004 Experienced in using various time and project management tools like: Clickup, Jira, Trello, Zoho, etc. Experienced in creating and utilizing complex data using MS Excel for project management. Capable of using MS Projects for Planning and designing Gann Charts and task list for project completion monitoring. Sales Presentation and Proposal Building Skills Since 2003 Experienced in developing tailor-made strategies, presentations, reports, and analysis for sales proposals. Develop high value and convincing presentations to gain attention by using both smart up and dumb down methods. Developed lead generating sales proposals for various companies I was involved with. Asif Anwar | asifanwar.tumblr.com | Mobile: - |- Page 3 of 15 FULL TIME WORKING EXPERIENCE Managing Director November 2021 — October 2022 (1 year) Rising Plus www.risingplus.com.bd Own agency to provide client services for national and international clients seeking Digital Marketing, Digital Transformation, Offline & Online Activation services and/or consultancy. Responsible for strategy development, sales and marketing for the company, and in-house team management for various client services that includes: Marketing Automation, AI Marketing, Google Ads & GDN, Facebook Ads, 360 Marketing, Content Marketing, eCommerce Shopping Ads, Video & Youtube Marketing, SEO (Onpage & Offpage), Offline Marketing (ATL+BTL+TTL), Chatbots & CRM Consultancy, Marketing & Sales Communication, Data-Driven Funnel-based Marketing, Mobile & Apps Marketing, Media Buying & Planning, Social Media Marketing (SMM), Online PR Distribution, Creative Design & Content Development (Articles/Blogs, Videos/Animation, etc.), Website, Apps & Software Development, etc. Achievements: Team growth from 2 professionals to 6 in 2 months. Head of Digital Marketing October 2020 — July 2021 (10 months) Jadroo E-commerce Limited www.jadroo.com Family and female-centric e-commerce brand in Bangladesh with multi-vendor and multi-vertical platform. Jadroo has operating offices in China, Hong Kong, UAE, Turkey, and USA. Responsible for managing Digital Marketing (SEO, PPC/Web Advertising, Media Buying), Branding, Creative, UI/UX, and Customer Care Team. Duties: Team Building, Team Management, Digital Marketing Strategy Development, New Verticals and Business Development, SEO, Digital Advertising (Facebook & Google Ads), Customer Care Support for Growth. Achievements: The first Bangladeshi e-commerce company to start Google Shopping in Bangladesh. 200% growth in revenue. Setup a strong creative & branding team. Business Development Manager February 2017 — September 2018 (1 Year & 8 months) Color Experts International www.colorexpertsbd.com One of the largest BPO company in Bangladesh, based in Virginia, USA providing Photoshop-based services since 2007. Joined the company after 10 years when their leads started to decline. Responsible for B2B Lead Generation and Business Growth for the company. Looking after 9-member digital marketing team for various responsibilities like: Organic & Paid SEO, ROI-based PPC Campaign Management, Organic Social Media Marketing, Social Media Ads, Customer Data Management, Custom Audience-based Marketing & Advertising, Remarketing, Display Network, Video Marketing, Multilingual Marketing, various B2B lead generation strategies, and many more. Achievements: Revived the company from collapse. Within 6 months, I was able to improve previous & new organic SEO ranks and improve PPC leads. Grew leads from 4 leads per week to 8 leads per day (50+ leads per week). Setup stronger content-driven marketing team. Acquired previously giant competitor’s websites for the company and aided for Trade Mark registration. Asif Anwar | asifanwar.tumblr.com | Mobile: - |- Page 4 of 15 Digital Marketing Strategist and Business Partner April 2012 — Present Ivive Labs www.ivivelabs.com Partnership business for running an independent internet marketing agency, running various affiliate marketing schemes, establishing some new businesses based on internet marketing, site farming, etc. Also generate web technology based B2B leads for the company. Supporting agency for the clients I acquire as an Independent Digital Marketing Strategist and Consultant. Achievements: Acquired customers from USA for digital marketing and software development. SEM Account Manager(P7) January 2010 — April 2012 (2 years 6 months) Blueliner Marketing, LLC www.bluelinerny.com US-based Digital Marketing Agency with team in India, Bangladesh, and China. Provided Search Engine Optimization & Marketing (SEO & SEM) for clients and company, knowledge sharing, marketing training, Lead Management, Copywriting and Blogging; Marketing Campaign & Project Support, etc. Achievements: Aided in acquiring customers like: CMS Forex (Currently Forex.com), AtSeoul, Bogner, St. Lucia Government, Avec Eric, and many more. Organic traffic increase through expert blog writing and SEO tweaks. Provided client support for the above acquired customers and also: Bid on The City, Cayman Islands, Duval Group, Fundamental.com, Garden OBGYN, Jack Georges, Latino Gigs, Lufthansa, Morningside Translations, OMG Jeans, Russia Today (RT Arabic), KSINO, etc. Associate Manager, Web Marketing Solutions September 2008 — August 2009 (1 year) Grameen Solutions www.grameensolutions.co m Search Engine Optimization & Marketing (SEO & SEM) for clients as well as for the company, B2B Lead Management, Direct Marketing, Copywriting and Blogging; Marketing Campaign & Project Support, training, etc. for in-house clients. Also successfully operated Web Marketing Solutions as the independent strategic business unit for various clients all around the globe. Achievements: Established the first ever Digital Marketing Agency in Bangladesh before the 2009 recession. Made the company survive with various small global projects during the recession. Business Development Associate (SEM Specialist) January 2008 — September 2008 (9 months) Grameen Solutions www.grameensolutions.com Keyword/Key-phrase Research, Search Engine Optimization (SEO), Webcopy& Marketing Content Development, Link Building, Search Engine Marketing (SEM), Social Media Optimization (SMO), Social Media Marketing (SMM), Web Design & Development, Marketing Strategy Development and Analysis. Achievements: Developed the strongest team in Bangladesh for digital marketing services. Manager (Marketing & Sales) March 2007 — December 2007 (10 months) Color Experts International www.colorexpertsbd.com Coordinating the e-Marketing Team for Search Engine Optimization & Marketing (SEO & SEM), Email Marketing, Direct Marketing, and SMS Marketing; Technical & Multilingual Copywriting and Blogging; Marketing Campaign Management, Parameters Monitoring & Analysis. Achievements: Developed the strongest organic site as Image Editing Outsourcing Company. Asif Anwar | asifanwar.tumblr.com | Mobile: - |- Page 5 of 15 International Marketing Officer May 2006 — February 2007 (10 months) The Golden Fibre Trade Centre Limited (GFTCL) www.jutexporterbangladesh.ne1.net Trade Document Preparation, Letter of Credit (L/C) Documentation, Export Documents Preparation, Supply Chain Management for International Trade, Overseas Shipment Management, Email Marketing and International Customer Relationship Management (CRM), Multilingual Communication, B2B Communication (Correspondence, trade lead observation, profile maintenance), Online Trade Research and Customer Data-mining (Multilingual), Internet Marketing Training for Coworkers, etc. Achievements: Aided in getting major leads for the company through SEO and online leads. Helped in 8 global shipments/consignments. Web Information & B2B Officer May 2005 — April 2006 (1 year) The Golden Fibre Trade Centre Limited (GFTCL) www.jutexporterbangladesh.ne1.net Worked on Trade Research & Technical Copywriting, Project Support, Web Administration, Search Engine Marketing (SEM), Multilingual Keyword Research, SEO Copywriting, Multi-lingual Copywriting, Blogging, Competitor Analysis, Link Building, Web Analytics and Research (Reporting, Analyzing, and Predicting Probable Sales), B2B Communication (Correspondence, trade lead observation, profile maintenance). Achievements: Developed SEO friendly website, including multilingual landing pages in: French, German, Spanish, Portuguese, Italian, Arabic, etc. The company experienced Inbound Marketing benefit for the first time. Acquired various leads and international customers various B2B websites. Research Officer March 2004 — May 2005 (1 year 3 months) SRG Bangladesh Limited (SRGB) www.srgb.org Providing support services for projects, preparing write-ups for proposals & reports, information & data services, event organization, sourcing & correspondence with overseas businesses, facilitating SMEs for business development & export, event management, training & focus group arrangements, etc. Achievements: Aided various customer sales presentations and tender documents. Trade & Investment Facilitator April 2004 — March 2005 (1 year) Global Trade & Technology Network (GTN) www.usgtn.net USAID supported program. Provide Administrative Support for international and local customers, suppliers, and investors and facilitate SMEs for trade, B2B communication, project (investment & technology), information (trade regulations, foreign company verification, sourcing directory, etc.) Achievements: Aided 250+ SMEs to enable export-based growth by providing client database. Executive Manager (Marketing & Business Development) May 2003 — February 2004 (10 months) OneWorld - ERC www.oneworld.7p.com Duties: Marketing & Promotion, Selling & Distributions of Books, Tele & Email-marketing, Customer Relations, Computer Information System Management, Maintenance & Troubleshooting of Networking, All IT & MIS Related Tasks, Maintaining & Troubleshooting SQL Database, MIS Activities, etc. Achievements: Developed new businesses – bandwidth selling, book sales unit, etc. Asif Anwar | asifanwar.tumblr.com | Mobile: - |- Page 6 of 15 LONG-TERM CONSULTING, CONTRACT, AND PROJECT EXPERIENCE Independent Digital Marketing Strategist and Consultant September 2006 — Present Asif Anwar asifanwar.tumblr.com Started as an Independent Digital Marketing Strategist and Consultant in September 2006 for Color Experts International. Later, I was hired fulltime for the company. Later on, consulted on PPC Campaign for Blueliner Marketing and got hired fulltime for the company. Acted as National Consultant (Web Optimization) for Aspire to Innovate (A2I), a joint initiative by UNDP and Prime Minister Office (PMO), popularly known as “Digital Bangladesh” Program. Afterwards, I have consulted Prothom Alo for SEO of their site; #1 ranked Bangladeshi site in Alexa. Supports provided to clients are: Startup and Digital Entrepreneurship Consultancy, Digital Marketing and Content Plan, Search Engine Optimization (SEO), Search Engine Advertising, PPC (Pay Per Click) or Google Ads, Social Media Marketing (SMM) and Facebook Marketing, Social Media Optimization (SMO), Social Media Advertising, B2B Lead Generation and Social Media Lead Generation, LinkedIn Sale Navigator Support, Video Marketing and Advertising, Affiliate Marketing, Link and Media Buying, etc. Worked independently to build marketing products and resources, like: Twitter Leadbots, Various SEO Templates and Checklists, Content Spinning Templates, B2B Lead Data Collection Tools, etc. Provided various Digital Marketing trainings on: Internet Marketing (in General) in various events, Search Engine Optimization (SEO), Corporate Social Media Marketing (SMM), Content Marketing, etc. Independent Consultant (SEO Specialist) February 2022 — Present (Contract) Aspire to Innovate (a2i) www.a2i.gov.bd A joint initiative by UNDP and Cabinet Division of the Peoples Republic of Bangladesh, popularly known as “Digital Bangladesh” Program. Provided support for: Search Engine Optimization (SEO), content and topic planning, preparing guidelines for various sites of the government managed by A2I. Sites including: Bangladesh.gov.bd, 2,500+ sites under National Portal Framework (NPF), MyGov.bd, A2I.gov.bd, etc. Vice President, Marketing September 2021 — November 2021 (3 months - Fulltime) JoomShaper www.joomshaper.com One of global leader in Joomla Community providing Joomla and WordPress Plugins. Aided in developing marketing plans for Tutor LMS (A Themeum Product, sister company). Aided in setting up marketing campaigns, conducted marketing research for SEM & content marketing, developed funnel-based marketing automation & CRM integration plan. SEM Consultant January 2020 — December 2020 (1 Year – Part-time) Helical Inc. www.helical-inc.com One of the rising Cybersecurity solution providers based in New York, USA. Worked as part-time Search Engine Marketing (SEM) Consultant. Conducted marketing research for SEM, managed Digital Transformation, and managed digital marketing operations. Head Consultant (Search Engine Algorithm) January 2020 — December 2020 (1 Year – Contract) Pipilika www.pipilika.com One of the first search engine developed in Bangladesh and later acquired by The Government of Bangladesh for supporting search for government documents. Developed various suggestion on: current and future scope of work for Pipilika, action plan to implement central search initiative to all government Asif Anwar | asifanwar.tumblr.com | Mobile: - |- Page 7 of 15 portal and systems from-, identify search engine signals for Pipilika, NLP-integration plan, identify Search Engine Algorithms for Pipilika, and evaluate existing research. Digital Growth Lead October 2018 — March 2019 (6 months - Fulltime) Sheba.xyz www.sheba.xyz One of the largest and fast-growing Service Marketplace in Bangladesh. Constantly maintained great Gross Merchandise Value (GMV) through both quarters, developed strong digital team, aided tech team for technical support for marketing, doubled the app user-base, and changed sales behavior and increased more sales from app in comparison to other sources. Was responsible for: Facebook & Google media buying, other media buying and management, team building, digital marketing agency management, digital sales analysis, account management for in-house SBUs. SEO Consultant February 2017 — November 2017 (10 months - Contract) The New Modern Home www.thenewmodernhome.com Provided SEO Audit, Competitive Analysis, SEO Plan (Onpage & Offpage), Keyword Research, Keyword Mapping, Speed Optimization & Bounce Rate Optimization Plan, Content Plan and Design, SEM Campaign Setup, AIDA-based Keyword Target (e.g. “Floor Plan” proved to be more cost effective for them), etc. Digital Marketing Consultant December 2016 — February 2017 (3 months - Contract) Xiaomi Bangladesh www.xiaomibangladesh.com.bd Local authorized agent of globally top selling mobile phones and various electronic consumer goods. Setup their first ever Google Ads Campaign for Search & Display Network, Google Ads & Facebook Remarketing, Buyer Persona Research, Google Tag Manager Setup, Ecommerce Tracking in Google Analytics, Ad design planning, conversion optimization, landing page optimization, Pre-book campaign setup, online sales & payment setup, order monitoring dashboard setup (Google Data Studio), customer filtering (e.g. removing people who already bought product both online and offline), Digital Sales Team setup, and many more. SEO and Organic Marketing Consultant March 2016 — June 2016 (4 months - Contract) ChefOnline www.chefonline.co.uk Restaurant Order and Reservation Generation portal based in UK. Worked for SEO Plan and implementation for 500+ (and growing number of) restaurant in UK. Provided support on: SEO and SMM Team Management (7 SEO Experts, 4 SMM & Sales Experts, and 6 Interns), Digital Marketing Guideline Development, Team Building, Technical Training on Digital Marketing, Restaurant Order Generation, etc. Digital Marketing and Startup Consultant December 2015 — February 2016 (3 months - Contract) Credelier www.credelier.co.nz Web and Design Solutions outsourcing startup based in New Zealand with office in Dhaka, Bangladesh. Developing the startup for Graphic Design, Animation, Web Design & Development, Architectural Design services, etc. Major duties: develop and implement digital marketing strategy (SEO, PPC, and SMM), web copywriting and content strategy, account and project management, etc. SEO Consultant January 2014 — May 2014 (8 months - Contract) Prothom Alo www.prothom-alo.com Most read Bangla Newspaper in the world and also #1 Bangladeshi site in Alexa. Provided support for: On-page SEO, SEO planning & implementation, prepared guidelines & training for Journalists, marketing team, and management. SEO & Organic marketing consultancy of Prothom Alo Bangla (www.prothomalo.com), mobile version (m.prothomalo.com), and English version Asif Anwar | asifanwar.tumblr.com | Mobile: - |- Page 8 of 15 (en.prothomalo.com). Introduced Fixed Topic Feature for the first time for the company that improved their ranks for traffic hungry keywords. National Consultant (Web Optimization) (P9,P10) July 2013 — April 2014 (11 months - Contract) Aspire to Innovate (A2I) www.a2i.gov.bd Previously a joint initiative by UNDP, USAID, and Prime Minister Office (PMO), popularly known as “Digital Bangladesh” Program. Provided support for: web optimizing, content planning, preparing guidelines for various sites of the government managed by A2I. Sites including: Bangladesh.gov.bd, 2,500+ sites under National Portal Framework (NPF), e-ThothyaKosh, Teachers.gov.bd, Ebook.gov.bd, A2I.gov.bd. SEO & PPC Consultant April 2013 — June 2013 (3 months - Contract) CellBazaar www.cellbazaar.com Previously one of the largest Classifieds sites in Bangladesh (later renamed to ekhanei.com). Provided support for: Optimization planning, SEO Audits, Implementation, preparing guidelines for development teams, digital marketing training, PPC Localization Consultancy, PPC Branding Strategy Development, etc. Director, Business Development (P11,P12) May 2012 — August 2014 (2 years 4 months - Freelance) NIHRD www.nihrd.org NIHRD (National Institute of Human Resource Development) was an institute for creating outsourcing professionals and web entrepreneurs. Working with their global business development, lead generation, team building, Trainings of Trainers (ToT), etc. Represented the company in BASIS. SMM Consultant, eMarketing Committee Member, and Trainer August 2011 — August 2012 (1 year 1 month - Freelance) (P11,P12) BASIS www.basis.org.bd Conducted 2 workshops on “SEO Fundamentals” with BASIS (Bangladesh Association of Software and Information Services), largest association of Software/BPO-based companies in Bangladesh. Worked as Social Media Marketing (SMM) Consultant for the event Soft-Expo in 2012 hosted by them. Also was an active member of eMarketing Standing Committee during the period. PPC Consultant (before Joining fulltime) (P7) November 2009 — December 2009 (2 months - Contract) Blueliner Marketing, LLC www.bluelinerny.com Worked for getting 3 million clicks in 30 days from Arabic Audience on behalf of Blueliner Marketing, LLC for an Arabic Social Media site by Russia Today. Platforms and tools: Google Ads (Editor), Affinity PPC+RON Ads, Facebook Ads, Bing Ads, Microsoft Advertising Intelligence for Excel, AdEngage RON Ads. Online Marketing Consultant & Trainer May 2007 — November 2007 (7 months - Freelance) CJVU Bangladesh www.cjvu.co.uk Facilitated training for Search Engine Optimization (SEO) and developed other internet marketing strategies for their sites. Worked on their sites: BDTube.com, Domain.com.bd, SMS2Bangladesh.com, and Made-in-Bangladesh.com as employee of Color Experts International (CEI). Search Marketing Consultant (before joining fulltime) September 2006 — February 2007 (6 months - Contract) Color Experts International www.colorexpertsbd.com Worked on providing various consultancy services like: Search Engine Optimization (SEO), Competitor SEO Activities Analysis, Keyword Research, Building Database of Prospective Link Partners, Vertical Integration Analysis & Strategy Development, Strategic Site Content & Theme Development, Blogs Setup, Web Analytics Setup, Link Building, E-Marketing Training, etc. Asif Anwar | asifanwar.tumblr.com | Mobile: - |- Page 9 of 15 SHORT-TERM CONSULTING & VOLUNTEERING EXPERIENCE Admin, Co-Founder, and Voluntary Moderator September 2010 — Present (P11,P12 ) BIMPA www.bimpa.org BIMPA (Bangladesh Internet Marketing Professionals Association) is a Facebook-based group and the largest group for internet marketing professionals in Bangladesh. Actively participating in the group for helping the internet marketing community of Bangladesh, online reputation building, etc. Digital Marketing Advisor (P- (3 years - Volunteer) Aspire to Innovate (A2I) www.a2i.gov.bd Consulted for developing Terms of Reference (TOR) for Agency Contract on Digital Media Optimization (including: Search Engine Optimization (SEO), Social Media Optimization (SMO), Mobile Traffic Optimization, App Store Optimization (ASO), Content Marketing Plans, Training of Trainers (ToT), etc.). Consulted for various improvements for Eksheba (Government Service Portal). Various project supports for the Pipilika project (mentioned earlier in page 7). Digital Marketing Policy Advisor September 2016 (2 days - Volunteer) Ecommerce Association of Bangladesh (eCAB) www.e-cab.net Guide the research team in e-Commerce Association of Bangladesh (eCAB) on preparing Digital Marketing Policy Proposal for the Government of Bangladesh. Also provided various resources and inputs. Social Media Usage Policy Advisor April 2015 (3 days - Volunteer) (P9) Aspire to Innovate (A2I) www.a2i.pmo.gov.bd Consulted and reviewed various policies regarding the usage of Social Media for the Bangladesh Government Officials. Aided the research team with inputs and resources. Free Internet Advisor(P9) March 2015 (2 days - Volunteer) A2I + Internet.org www.internet.org Volunteered for preparing a list of sites that are useful for Bangladeshi audience and those that can be offered for free browsing. The list was submitted to Internet.org Facebook Indian team for evaluation. Most of the major sites listed in my list are currently offered for free browsing listed in FreeBasics.com. SEO Advisor (P9) August 2012 (1 day - Volunteer) Aspire to Innovate (A2I) www.a2i.gov.bd Developed SEO strategies and guidelines in 2 months and discussed various SEO strategies for both A2I and upcoming Bangladeshi government sites and service portals. Prepared guidelines and protocols for search engine friendly government sites of Bangladesh. Presented my findings in their Innovation Adda at Ansar Academy, Gazipur. SEO Consultant & Trainer July 2010 — September 2010 (2.5 months - Volunteer) Global Web Outsourcing www.globalweboutsourcing.com Supports provided: consulted critical issues for some client, developed SEO service plan, SEO pricing, SEO professional and intern recruiting, team building, and training. Asif Anwar | asifanwar.tumblr.com | Mobile: - |-Page 10 of 15 FEW SIGNAFICANT CLIENTS Clients Xiaomi Bangladesh Services PPC & Ecommerce Prothom Alo Bangladesh Government SEO Planning SEO Planning Robi (Axiata) Ekhanei (Telenor) Lufthansa Russia Today CMS Forex Facebook PPC PPC, Facebook, SEO PPC Campaign Setup Multi-Platform PPC SEO, PPC, SMM Morningside Translations SEO Planning & Implementation Ready Flats in Dhaka Site Setup, SEO, PPC Achievements PPC Campaigns, Ecommerce Setup, Digital Sales Team. SEO Planning and implementation (ongoing) SEO audits, planning, and implementation for Bangladesh.gov.bd and 2,000+ NPF sites. Test campaign for their mobile matrimony service. SEO Audits, Implementation, PPC Localization Successful setup of campaign. 3 million+ clicks in 30 days with Arabic site. Improved organic traffic. Ranked site for “Forex” in top 10. Also done SEO for their VT Trader site. Improved organic traffic & ROI. Ranked site for “Patent Translation” for many language combinations. Built the site from scratch, including: WordPress Site Development, Branding, SEO (KW: Ready Flats in Dhaka), PPC: Search, Display (Google Ads& G&R), Video. SOCIAL MEDIA POWER Social Media Distinction Twitter (15,131 followers) http://twitter.com/seoppcsmm Twitter Counter Global Rank #336,445 (in 2017) http://twittercounter.com/SEOPPCSMM LinkedIn (30,009 followers) One of the Most connected LinkedIn Users in Bangladesh. http://linkedin.com/in/asifanwar LinkedIn Open Networker (LION) since 2007. Other Social Media Profiles YouTube - https://www.youtube.com/c/asifanwar (515 subscribers) Instagram - https://www.instagram.com/pathikbd/ (1,380 followers) FB Page - https://www.facebook.com/asifanwarpage (2,577 followers) Statistics based on Data Collected on March 10, 2023 BLOGGING STATUS ● Blogging since 2005 and currently personally blog on http://asifanwar.tumblr.com ● Search Engine Journal Guest Blogger: http://www.searchenginejournal.com/author/asif-anwar/(P5) ● Social Media Today Guest Blogger: https://www.socialmediatoday.com/users/seoppcsmm/ ● Listed Blogger in South Asia in Global Voices Online: http://bit.ly/asifanwarongvo(L5). ● Member Author of Bangladesh Corporate Blog (http://bangladeshcorporate.blogspot.com) ● 2 times finalist on Search Engine Marketing (SEM) Contest(P6) organized by Marketing Pilgrim in 2008(L1)and 2009(L2) on guest blogging and marketing contests. Competed with many capable internet marketers from all over the world. ● Admin and frequent contributor for one of the highly qualified SEO Groups in Facebook: http://fb.com/groups/seofbgroup/(P3,P4 ) Asif Anwar | asifanwar.tumblr.com | Mobile: - |-Page 11 of 15 TESTS & CERTIFICATIONS Google Ads Certification: Search, Display, Video (Profile:http://bit.ly/asifgoogleadscertificates) Inbound Marketing Certification by Hubspot -http://bit.ly/asifhubspotinbound2019 Freelancer.com - http://www.freelancer.com/exam/results/show.php?id=763253 Top 1% Search Engine Optimization (SEO) Expert in Freelancer.com (93% test score) Upwork - http://bit.ly/asifanwaronodesk Distinction Test Name Better Than* Score Link Top 10% Search Engine Optimization 99% 4.25/5 http://bit.ly/topseoexpertinodesk Top 10% Internet Marketing 95% 4.75/5 http://bit.ly/topimexpertinodesk Top 10% Social Media Marketing 93% 4.5/5 http://bit.ly/topsmmexpertinodesk Top 10% Technical Writing 97% 4.1/5 http://bit.ly/techwriteexpertodesk Top 20% Google Ads 80% 4.0/5 http://bit.ly/adwordsexpertupwor k Top 20% Article Writing and Blogging 86% 4.4/5 http://bit.ly/bloggingexpertodesk Top 30% US English Basics 79% 4.1/5 http://bit.ly/usenglishexpertodesk * Better Than = Better than the % of Test Takers Brain Bench Test Name Better Than* Score Link Internet Industry Knowledge 90% 3.5/5 http://bit.ly/internetexpertbrainbench Business Writing 89% 3.29/5 http://bit.ly/bizwritingbrainbench Internet Technology Fundamentals 76% 3.5/5 http://bit.ly/internetechbrainbench Personal Information Full Name : Asif Anwar (আসিফ আন োয়োর) Nickname : Pathik (পসিক) Father’s Name : Abid Anwar Mother’s Name : Shajeda Akter Date of Birth : 21 February 1979 Nationality : Bangladeshi Marital Status : Married Religion : Islam Blood Group : A+ve Height : 5’4” or 162 cm Addresses & Contact Details Work Address Obig Digital House 479, Road 7, Avenue 6, Mirpur DOHS, Dhaka-1216 Bangladesh. Mailing/Residence Address (Same as Work Address) House 479, Road 7, Avenue 6, Mirpur DOHS, Dhaka-1216 Bangladesh. Permanent Address Hasina Manjil Village: Char Algi, P.O.: Bairagir Char, Kathiadi, Kishoregonj, BD. Personal Cellphone #: - (SMS, WhatsApp, Viber) | Alternate: - Personal Emails:-,-Skype – pathik_bd, Google Meet –-, Twitter - @seoppcsmm Best communication media: Mobile call, SMS, email to-Best time to call:- Dhaka Standard Time - GMT,- EST,- PST) Asif Anwar | asifanwar.tumblr.com | Mobile: - |-Page 12 of 15 I CERTIFY THAT ALL INFORMATION STATED IN THIS RESUME IS TRUE AND COMPLETE TO THE BEST OF MY KNOWLEDGE. I AUTHORIZE YOUR ORGANIZATION AND ALL ITS AFFILIATE COMPANIES TO VERIFY THE INFORMATION PROVIDED IN THIS RESUME AS WELL AS CONTACT BOTH NATIONAL AND INTERNATIONAL REFERENCES MENTIONED BELOW. Date: 10 March 2023 ASIF ANWAR REFERENCES International References P1. Bickey Russell Strategic Partner Manager at Google 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Mobile: +1 - Email:-www.google.com P2. Nash Islam Head of Mobile Ad Operations, Asia Pacific Google Asia Pacific 8 Marina View, Asia Square 1 #30-01, Singapore. Mobile: - Email:-www.google.com.sg Relationship: Met Bickey in Bangladeshi Bloggers’ Dinner with Google and had conversations online. Relationship: Interacted in several events of Google Business Group, organized by Nash. P3. Scott Polk VP of Internet Marketing Obsidian Edge Marketing 3361 Bellaire Drive, Altadena, CA 91001, USA Phone: - Email:- P4. Saad Kamal Internet Marketing Professional Singapore Phone: - Email:-www.saadkamal.com Relationship: Co-admin in SEO Group at http://fb.com/groups/seofbgroup Relationship: Connected in Facebook since 2009. Networking and sharing ideas through internet. P5. Melissa Fach Managing Editor Search Engine Journal 5020 Clark Rd, #149, Sarasota, Florida 34233, USA Email:-www.searchenginejournal.com P6. Andy Beal Chief Editor, Marketing Pilgrim 8711 Six Forks Road, Suite 104-200 Raleigh, NC 27615, USA. Tel: - Email:- Relationship: Several communications for article writing for Search Engine Journal and community participation in Facebook in 2011. Relationship: Several communications for article writing for guest article writing for SEM Scholarship Contest in 2008 and 2009. P7. Arman Rousta CEO, Blueliner Marketing, LLC. 55 Broad Street, 17th Floor, New York, NY 10004 Tel: - Email:-www.bluelinerny.com P8. Martin Labbé Online Marketing and Digital Networks Adviser International Trade Centre (ITC) NTF II Project Manager, ITC-UNTAD/WTO Geneva, Switzerland. Email:- Relationship: Ex-employer and mentor. Connected in various social media, interacting, and sharing knowledge since 2009. Relationship: Met several times in BASIS events. Nominated to support him and BASIS for the project: http://bit.ly/zLqYkO(case sensitive) All references mentioned above are fluent in English Asif Anwar | asifanwar.tumblr.com | Mobile: - |-Page 13 of 15 National (Bangladeshi) References P9. Anir Chowdhury Policy Advisor Aspire to Innovate (A2I) Program by Prime Minister’s Office (Bangladesh) Old Sangshad Bhaban, Dhaka, Bangladesh Tel: - Email:- P10. Rezwanul Islam Finance Expert Aspire to Innovate (A2I) and Regional Editor for South Asia Global Voices Online Tel: - Email:- Relationship: Direct supervisor and worked together for various projects in A2I. Relationship: Connected online since 2005. Worked together for various projects in A2I. P11. Kazi Monirul Kabir Country Director (Bangladesh) HTTPOOL Bangladesh. 33, Shah Ali Tower, 10th Floor, Karwan Bazaar, Tejgaon, Dhaka-1215, Bangladesh. Mobile: - Email:- P12. Fahim Mashroor CEO (Successful Web Entrepreneur), BDJobs Senior Vice President, BASIS BDBL (5th Floor - West) 12 Kawran Bazar, Dhaka, Bangladesh. Tel: +880 - Email:- Relationship: Senior from university and met on various digital marketing, online branding, and alumni events. Relationship: Connected online since 2005. Several communication and meetup related blogging for development of Bangladesh. P13. Dewan Kanon Chief Executive Officer (CEO) Xiaomi Bangladesh House 7, Road 54/A, Gulshan-2, Dhaka-1212, Bangladesh. Mobile: - Email:- P14. Ahmed Nadir CEO, NIHRD Executive Director, BASIS CEO & Director, Albatross Technologies Ltd. H: 18/A, R: 34, Sec: 7, Uttara, Dhaka, Bangladesh. Tel: - Email:- Relationship: Consulting client for PPC and Ecommerce setup projects. Advisor for various of his business initiatives. Relationship: Connected online since 2005. Several communication and meetup related blogging for development of Bangladesh. All references mentioned above are fluent in both Bangla and English For further references please visit my LinkedIn Profile: http://www.linkedin.com/in/asifanwar Connected with ~30,000 people in LinkedIn, please go through my profile and let me know which reference is important to you and I’ll be delighted to explain my relationship with the person. Asif Anwar | asifanwar.tumblr.com | Mobile: - |-Page 14 of 15 Links and Evidences L1. 3rd SEM Scholarship Contest (2008) Links: Contest Result: http://www.marketingpilgrim.com/2008/07/3rd-annual-sem-scholarship-contestwinner-is.html, My article: http://www.marketingpilgrim.com/2008/05/13-prophecies-of-internet-marketing.html L2. 4th SEM Scholarship Contest (2009) Links: Contest Result: http://www.marketingpilgrim.com/2009/08/our-top-five-finalists-for-the-4th-annualsem-scholarship-contest.html My Article: http://www.marketingpilgrim.com/2009/06/how-to-write-hundreds-of-unique-articlesfrom-one-article-with-ms-excel-article-theme-versioning.html(Content spinning concept before any content spinning software was available in the market) News: http://www.asifanwar.com/post/-/my-article-is-in-top-5-finalist-of-sem-scholarship, L3. One of the top 10% SEO experts in Upwork (http://bit.ly/asifanwarupwork or https://www.upwork.com/o/profiles/users/_~01cf5f8053dc2d8141/) L4. 3 DMOZ Listings: Unofficial Site of GFTCL (http://www.jutexporterbangladesh.ne1.net) at Category: Top: Business: Textiles and Nonwovens: Industrial Yarns and Sewing Threads: Import and Export. French Site of GFTCL (http://www.tradezone.com/tradesites/jutedebangladesh.html) at Categories: Top: World: Français: Commerce etéconomie: Produitset services industriels: Matériaux and Top: World: Français: Régional: Asie: Bangladesh: Commerce et économie. L5. Listed blogger in Global Voices Online at http://globalvoicesonline.org/2008/04/29/bangladeshmotivation-for-corruption/ L6. Top 25 Tweeter from Bangladesh at http://bit.ly/toptweetersinbd(avoid non-Bangladeshi profiles) L7. Top Google Plus User from Bangladesh http://findpeopleonplus.com/Country/Bangladesh L8. List of Digital Marketing Tools used by Asif Anwar https://docs.google.com/document/d/1sPJ1JRyT2eLKD0Ub05gYRWnfpeeLYyc/edit?usp=sharing&ouid=-&rtpof=true&sd=true INDUSTRY EXPERTS’ TESTIMONIALS Wow, really powerful predictions here Asif. I’m seeing quite a bit of what you’re talking about already – I’m stripping out tons of extraneous incoming emails myself and only focusing on those few marketers I truly admire and respect. And, as I’ve recently blogged about myself, I believe we’re in the midst of a movement away from aggressive internet marketing to more relationship-based online marketing. Mari Smith, 2008 Top SMM & Relationship Expert On http://bit.ly/marismithonasifanwar On the 3rd of May 2012 someone wrote the most of the stuff I was checking already here http://www.asifanwar.com/post/-/google-penguin-recovery-tips-by-barry-schwartz-and-my-2I add my comment there because I thought he was reading my thoughts. :) John S. Britsios (WebNauts), 2012 Globally Acclaimed and Oldest SEO Guru On http://bit.ly/webnautsonasifanwar Asif Anwar | asifanwar.tumblr.com | Mobile: - |-Page 15 of 15