Beatrice Lugano

After studying Graphic Design and Advertising at NaBa Milan, in 1998 Beatrice joins the family business first as an assistant then as a junior photographer in her parents’ photography studio. 

There, she was responsible not only for the practical photographic shooting but also for the production and creative direction of commercial catalogs mainly for sports apparel and underwear. The studio was among the most innovative in Italy and one of the first embracing digital technology at the end of the ’90, Beatrice becomes a testimonial of worldly renown camera brands (Nikon, Canon, Hasselblad) and is a testimonial for Apple for their software for professional photographers Aperture. She teaches various classes in digital photography and photo retouching and demonstrates the functioning of digital cameras at Università Statale di Milano, Chamber of Commerce Milano, in various events organized by Category Associations (CNA), participates at Toscana Foto Festival and to Orvieto Fotografia with a workshop about digital photography used in fashion. 

After the abrupt passing of her dad in 2006, Beatrice closed the studio in 2008 and became general coordinator of a well-renowned model agency. 

The calling for a different environment started to become more and more strong, she decided to quit the Fashion Industry and started to work as a Graphic Designer for the Esoteric Publisher and Bookstore “Gruppo Anima”. She had the incredible opportunity to meet closely international thought-leaders, therapists, energy workers, and philosophers, learning the best and aligned marketing strategies to promote the transformative niche. 

In 2009 – 2011 she attended the Counseling School Academy of Lights, Awareness, and Arts with a specialization in Aura-Soma® (Color Therapy) and Metaphysics. She learned about shamanic practices of the Native American Lakota tradition and about Family Constellations. 

In 2014 after graduating with a Master in Life and Business Coaching at Accademia Della Felicità she opened her own Branding Business to support coaches, therapists, and healers having a cohesive image and communication.