Bettina San Luis

BETTINA S. SAN LUIS- |-http://behance.net/bettinasanluis ______________________________________________________________ EDUCATION Ateneo de Manila University AB Management Economics, Minor in Marketing March 2014 Miriam College High School March 2009 Fashion Institute of the Philippines Short Course in Fashion Styling Short Course in Fashion Merchandising January - May 2015 WORK-RELATED EXPERIENCE Freelance Fashion Stylist January 2015 - Present - I am working as a project-based freelance stylist for different personal clients, publishing groups, and advertising agencies. - My job entails the sourcing and overall creative direction of the - wardrobe in photoshoots and video shoots for the different projects I handle. To name a few projects, I have styled for the L'oreal Group, Globe Telecom, Ibarra Watches, Mega Magazine, and the Lifestyle Channel Freelance Content and Social Media Manager August 2017 - Present - My clients require me to do a combination of the following: provide - creative direction for photoshoots and video shoots for content creation of their digital advertising channels, spearheading the execution of digital content, manage social media accounts (including the arrangement, schedule, and copy of each entry) Lila & Piper Owner - Lila & Piper is an online fashion retail brand that I have started in 2017. - As proprietor of a small scale business, part of my responsibility is to oversee every aspect of the business from its finances, marketing direction, sales & operations, customer service, and outsourcing for suppliers and creative teams. August 2017 - Present AMJ Fashion House Brand Manager March 2016 - August 2017 - As the Brand Manager, I am in charge of overseeing and executing all marketing campaigns - I monitor market trends and spearhead the brand's advertising and marketing activities - My job also include being the direct brand liaison to online and point-ofsale customers as well as managing online CRM for e-commerce. - I have duties as front of house at the brand showroom, manage - clientele, creative, and media partners; an manage retail events and curated sales. I assist in logistics and inventory management, as well as the creative process for the overall brand equity. Megaworld Corporation Marketing Intern March - June 2012 - As an intern, I assisted in executing and documenting events, including promotions and other marketing strategies. - I was in charge of contacting sponsors and logistic needs for events. - Apart from events, I also assisted in the PR and Communications - department by helping in go-sees and shoots for upcoming marketing campaigns and conducting the weekly Style Spy for the Eastwood Mall's social media content. In the Research department, I conducted surveys (for both mall-goers and retail tenants), checked media postings by Megaworld and its competitors, and compiling and analyzing the results. SKILLS & INTERESTS My main interests have always been fashion and dance. Throughout my high school and college life, I made sure that I was able to still find an avenue to be able to spend some time doing something relation to these two. With my business degree and love for fashion, I have been able to merge the two together into my current business, Lila & Piper, an endeavour that I take with the support of my past work experiences. All of my hard work and interest in fashion led me into cultivating a skillset that includes marketing, branding, creative direction, fashion styling, advertising management, fashion merchandising, and entrepreneurship. For the most part, I have been handling a lot of social media accounts which require me to do content creation, including the overall art direction and styling of photoshoots, social media planning, and copywriting.