Brandon Smith

Brandon C. Smith 1007 South La Grange RoadLa Grange, IL 60525- Summary of Qualifications Possesses skills and experience in Digital Marketing, including paid and organic search, lead generation, analytics, social media, SEO, display advertising, email marketing, landing page optimization, and creative work. Out-of-the-box creative problem solver, capable of meeting deadlines under pressure. Detail oriented with exceptional communication skills (verbal/written). Work Experience 06/2016 – PresentDigital Strategist FreelancerChicago, IL Managed and Optimized AdWords Accounts – reduced CPC, implemented proper account structure, and increased relevant traffic through keyword research and negative keywords. A/B split testing Built SEO Optimized WordPress Sites – did competitive keyword research to determine rankability, find long tail keywords and new opportunities. Optimized Meta Tags, created SEO Optimized content, and built links through Guest Posting opportunities on High DA Sites. Used Analytics to Assess Visitor Behavior and Make Adjustments to Paid Campaigns and Organic Search Strategies. Implemented Lead Capture and Email Marketing Campaigns – created targeted landing pages and drove traffic via paid search and social. Created email follow ups to drive traffic to customer’s offer and products. 03/2017 – 05/2017 Open Advertising Corporate TrainerChicago, IL Learned basic sales to teach new hire account executives. Practice public speaking, enhance self-management maintain high energy attitude. Deliver excellent customer service with each interaction. Successfully run business campaign trips with select Corporate Trainers. 08/2010 – 05/2011 Lincoln College Admissions Student AmbassadorLincoln, IL Assisted Assistant Director of Admissions when needed by helping walk-in or phone in students/parents with information needed or directed to a qualified staff member. Prepared mailings of brochures, information packets, scholarship letters, and acceptance or denial letters for Lincoln and Normal campuses. Handled labor and documenting amount of boxes for inventory. Skills/Certifications Google AdWords Search Certified. Udemy Certification of Completion 4.5 hours of Instagram Marketing. Efficient computer skills with proficiency in Microsoft Office: Word, PowerPoint and Excel. Possesses excellent speed in typing 60 words per minute. Highly tech savvy with operations in technology other than desktop computers; phones, tablets, etc. Education Robert Morris University, Chicago, IL in August 2011 – May 2014 Focus: Bachelors in Business Administration