Cansu Dogan

Email Marketing, Marketing Analytics
Reply rate:
Hourly ($/hour)
31 years old
Istanbul, Istanbul, Turkey
2 years
Cansu Doğan Dikilitaş Mah. Hora Sok. No :1/3 Beşiktaş Istanbul-- Experience QNB FINANSBANK– Istanbul, TR 03.2016 – Present Campaign Management Assistant Supervisor • Created, launched and executed campaigns in SMS, e-mail and push notification channels • Defined targeted segments to be reached • Carried out ongoing monitoring and possible adjustments based on the campaigns’ interim results TMOB – İstanbul, TR 10.2015 –03.2016 E-mail Marketing & Analytics Specialist • Created e-mail marketing campaigns to promote products or services including the template designs, call-to-action, UTM tracking, A/B tests and promotions • Optimized emailing and lead nurturing workflows for specific segments • Created and analyzed database of emails for lead generation • Done coordination of marketing and sales departments, informing sales department about generated leads. • Used statistical analysis and reports to create campaigns • Coordinated and monitored the maintenance, integrity, and security of several databases • Carried out analysis of major KPI's (Google Analytics, Google Adwords, Email Reports, Lead Ratio etc.) and periodical reports for executive level Education BOĞAZİÇİ UNIVERSITY – İstanbul, TR - BS in Mechanical Engineering KABATAŞ ERKEK LİSESİ– İstanbul, TR - Skills Email Marketing, Campaign Management, Google Analytics, Marketing Communications, Mailchimp, Euromessage, Chordiant, CRM Certificates Bahçeşehir University Jazz Performance Certificate Program Languages Turkish, mother tongue English, fluent German, intermediate 2016
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