Cong Chi Vu
A Toronto-based digital marketer, designer, and data enthusiast-│ +1 (437) - 236 - 8793 │linkedin.com/in/congchivu
EDUCATION
Schulich School of Business, York University
Toronto, ON
Master of Marketing
Aug 2020
Illinois Wesleyan University
Bloomington, IL, USA
Bachelor of Arts: Business Administration – Marketing and Graphic Design
Dec 2016
• Honours: Dean’s List student
• Awards: received recurring entrance scholarships totaling over $28,000, and maintained scholastic requirements
• Leadership: Resident Advisor, Publicity chair for Resident Hall Association, Publicity Chair for Student Senate
EXPERIENCE
Skills
• Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effect; Procreate; HTML, CSS, JavaScript
• Social Media: Hootsuite (Social Marketing Certification and Hootsuite Platform Certification)
• Google Ad Search and Google Analytics Individual Certification; Facebook Blueprint Certification
• Market research tools: SPSS, Hootsuite, Tableau, BI Cognos, Microsoft Suite (Words, Excel, PowerPoint)
Prosh Marketing
Social Media Coordinator
Toronto, Canada
• Monitored and identified trends in Canadian startup scene to create social media strategy
July 2020 – Jan 2021
• Provided marketing planning services: content calendar, performance tracking
• Managed all social media accounts for Prosh Marketing with Hootsuite
• Maintained a 20% growth in social media audience per month for the company’s LinkedIn and Instagram
• Provided copy-writing and graphic design skills to create engaging social content and newsletters
VCCorp
Hanoi, Vietnam
Content writer, Graphic designer
Dec 2017 – Jul 2019
• Conducted research, interviewed subjects, and wrote articles with top articles reaching 100,000+ views
• Created illustrations for a series of articles and took/edited photos and videos with Adobe Creative Suite
• Covered stories regarding the financial markets and performance of the tech sector
• Created a content calendar and managed GenK’s social media pages (300,000+ likes), Facebook groups, etc.
YOLA English Center
Marketing Executive
Dec 2016 – Dec 2017
• Conducted regular marketing research and kept the company updated with the industry trends, competitors’
information, including the market research/analysis for specific purposes/plans of the company
• Provided accurate and regular reports on market developments and recruitment of students for schools
• Developed and executed marketing strategies to successfully open one new branch
• Liaised with local schools as channel for student recruitment
TEKO Computer
Hanoi, Vietnam
UI Designer
Dec 2016 – Dec 2017
• Redesigned the company’s website and phone application’s user interface
• Conducted research to grasp the end-users’ behaviour
• Designed digital advertisement using Photoshop, Illustrator, etc.
Great LIFE Foundation
Bloomington, IL, USA
Project Coordinator
Apr 2016 – Dec 2016
• Raised $200.000+ through local sponsors for the Stay 4 Project to help high school students go to college
• Designed marketing materials, banners, posters and landing page for annual event “20 Stars for LIFE”
• Overhauled a new mobile-friendly website for Great Plains LIFE Foundation
• Monitored Facebook posts, newsletters; and analyzed the websites trends with Google Analytics
ADDITIONAL INFORMATION & INTERESTS
• Public Relations and Marketing Intern, The Baby Fold, Bloomington, IL
• Public Relations Intern, Ministry of Environment and Natural Resources, Hanoi May 2015 - Aug. 2015
• Accounting Intern, Mazars, Hanoi
• Resident Advisor, IWU Office of Residential Life, Bloomington, IL
• Volunteer Income Tax Assistance (VITA) Program, Bloomington IL