: DADA SABRA SATHILLA
Place, date of birth
: Klaten, May 3, 1987 ( 29 years old )
: Jalan Mampang Prapatan 2 no 41 Jakarta Selatan
7. Recent Education
: Communication (Journalistic), Faculty of
Politics and social
science Universitas Pembangunan Nasional (UPN ) ” Veteran” Yogyakarta batch 2005
: Bachelor Degree ( S1)
8. Education Background
a. SD (Elementary School)
: SD Negeri 1 Gatak Delanggu
Year : 1999
SLTP (Junior High School) : SMP Negeri 1 Delanggu
Year : 2002
SLTA (Senior High Scool)
: SMA Negeri 2 Klaten
Year : 2005
: Reading, Writing, Travelling
: Indonesian & English ( native ), Japanese (beginner)
HIMPUNAN MAHASISWA KOMUNIKASI
( HIMAKOM )
2007 - 2008
AUDIO VISUAL KOMUNIKASI ( AVIKOM )
2006 - 2008
SIKAP PERS MAGAZINE
EDITOR IN CHIEF
2006 - 2008
STUDENT ORIENTATION COMITTE 2006
STUDENT ORIENTATION COMITTE 2007
12. Informal Activity
STAFF OF PUBLIC RELATION
HEAD OF MEDICAL DIVISION
MANDARIN LANGUAGE COURSE
1. 107.8 FM V STATION RADIO JOGJA
a. Job description : 107.8 fm v station radio jogja is a commercial radio station from UPN Veteran
Yogyakarta. I worked as an announcer for music and light news program.
b. Time periode : August 2007 – June 2008
c. Office address : Jl. SWK 104 ( Lingkar utara ), Condongcatur, Yogyakarta 55283
2. TRANS TV
a. Job description : my position as a reporter on news division TRANS TV. At bulletin department my job
is finding and reporting current events, interviewing news source, writing script. At magazine
department, I were made reality show based on people’s life in villages, remoted area, or border
country. So I made research to found news source, presented to my bosses, then went to location. At
the location, I made story, directed, and finally made script. This is progams that I ever made at news
division trans tv :
1. Jelang Siang
April 2012 – July 2012
A feature and unique soft news program, hosted by melanie putria and kamidia radisti
2. Anak Negeri
February 2012 to April 2012
A feature about poor children who struggle to reach their dreams as an athlete
October 2011 to April 2012
Documenter drama about they who dedicates their life to peoples at border country, and remote
area ( doctor, teacher )
4. Menjamu Tamu
June 2011 to October 2011
Light talkshow and cooking, hosted by rima melati adams and nardji
5. Jika Aku Menjadi
December 2010 to June 2011
Reality show about poor people with unique job in many villages at Indonesia
6. Teropong Iman
June 2010 to December 2010
A religious program, presented in light and funny, hosted by aa jimmy
7. Adu Argumen
Politics and social debate
8. Capres Bicara
Debate for 2009 president election
A feature about misfortune people, how they deal with condition
Making hard news and soft news, feature, sometimes inframe ( on screen )
b. Time periode : June 2008 - July 2012
c. Office address : Jl. Kapten tendean kav 12 – 14 A Jakarta Selatan 12790
3. P.T. Normi International ( Heatwave )
a. Job Description : Marketing and Communication
a. Maintained and improved relation with media, shopping mall management and bank. also searched
celebrities for promotion, write on blog and facebook.
b. developed brand ( heatwave shoes and norni ).
c. promoted brand to public through mass media.
d. marketing brand to mass media, include borrowed chlotes (normi) to be wore on many programs on tv.
Example : go spot rcti, insert trans tv, sexophone trans tv, moccachino trans tv, buah hati trans tv, bingkai
berita trans tv, infotainment on MNC.
e. borrowed heatwave shoes to be wore on magazines, such as JOY magazine.
f. looking for, choosing and dealing with celebrities in order to promoting normi and heatwave shoes.
Example : gave free shoes for celebrities, then took picture or video from them for documentation and
promotion, invited to our events.
g. managed official social media, such as facebook, twitter, blog, website.
h. invited mass media for events. Example : soft and grand opening store, charity.
i. wrote press release.
j. made concept for promotion and marketing. Example : making promotion video with celebrities, twitpic,
k. communicate with external. Example : banks ( credit cards ), mall management, mass media, celebrities,
b. Time Period : September 2012 – March 2013
c. Office Address : Bukit Golf Mediterania, Rukan Exclusive blok D7 Pantai Indah Kapuk, Jakarta Utara
4. Bali Safari & Marine Park
a. Job Description : Sr. Marketing and Communications
I takes responsibility to create, monitor, and evaluate marketing program & campaign and
promotes brand of Bali Safari & Marine Park. I hold 2 specific brand, Tsavo Lion Restaurant and
Mara River Safari Lodge ( 4 star hotel ) besides regular marketing tasks.
a. Create seasonal promo for restaurant and hotel such as happy hours, weekend escape package,
year end promo, Idul Fitri package, early Christmas package.
b. Create internal event such as media gathering, partners gathering, partners award.
c. Create external event in order to improve purchase and revenue such as lebaran food festival.
d. Take part on international event such as BII Bali Marathon 2013, APEC Spouse Program 2013.
e. Maximize promotion activities through exhibition.
f. Add exposure of brand, by invite media (local, national and international) to cover Bali Safari &
Marine Park. ex : Tv Tokyo, TBS Japan, Channel 2 Australia, SBS Korea, Trans 7, Trans Tv.
g. Updating social media ( facebook,twitter,website,tripadvisor ) and improve awareness through
social media by create contest or quiz.
h. Prepare concept and design of advertisement and promotion materials
( flyer,signage,billboard,poster,banner ).
i. Write press release and article.
j. Develop new business by propose partnership with other company such as Massimo restaurant,
Churros La Fonda, Gloria Jeans Coffee, Anomali Coffee.
k. Create program in order to expand new market through pre wedding & wedding package,
l. Take part into Corporate Social Responsibility program ( catarac surgery for villagers, elderly
medication for surrounding villagers ).
m. Communicate program and event to each department.
n. Maintain e-commerce hotel and create promotion program in order to improve revenue hotel
through online travel agent sales.
o. Operates MYOH and communicate with channel manager in order to create promo and to achieve
b. Time period : March 2013 – February 2014
c. Office address : Jl. Ida Bagus Mantra Km 19,8 Gianyar, 80551 Bali
5. DC Comics Retail Fashion Brand Group
a. Job Description : Marcomm Manager
b. Time Period : February 2014 – July 2014
c. Office address : Rukan Exclusive Blok C No. 23 – 26 Pantai Indah Kapuk, Jakarta Utara 14470
Digital Marketing, Event Management, improving brand awareness and revenue
through bloggers and celebrities endorsement.
6. KidZania Jakarta
a. Job Description : Marcomm Manager
b. Time Period : Agustus 2014 – now
c. Office address : Pacific Place lantai 7, SCBD, Jakarta Selatan
Managing 3 department under marketing & creative division :
Marcomm, Multimedia & Event.
A. Planning marketing & promotion strategy
B. Implement strategy through media relation, multimedia works, and brand
activation & event.
C. Managing & Increase publication using media relation in order to company
Improving brand awareness, strategic promotion, media planning,
event management, partnership
7. Sabra Communications ( PR & Marcomm Agency )
a. Job description : Owner
b. Time period : December 2015 – now
- media relation
- media monitoring
- press release
- creative writing
- social media
- creative works ( photo, video, graphic design )
- PR & media consultant
Hurricane Restaurant Grand Opening
Senopati, South Jakarta
Saturday, 29 August 2015
Diskusi & Kolaborasi TB - HIV Terintegrasi DKI Jakarta
Marcomm outsource for Amped Trampoline Park
April - September 2016
Grand opening of Koding Next!
(Programming & digital security school)
7 January 2017