Dani Shalmone

$75/hr
PPC Marketing Expert
Reply rate:
-
Availability:
Part-time (20 hrs/wk)
Age:
36 years old
Location:
Brooklyn, New York, United States
Experience:
12 years
DANI SHALMONE Brooklyn, NY | Tel. - | E-mail:-EMPLOYMENT SHALMIE AGENCY E-Commerce & Digital Marketing Consultant • • • • Brooklyn, NY Jan 2016-Current Managed multiple clients’ success with advanced expertise across wide spectrum of paid advertising services including PPC/SEM, PLA, Facebook Advertising, Display/Retargeting, YouTube, and Amazon Provided consulting for clients in E-Commerce, Lead Generation, and Branding sectors Displayed proven ability to deliver on goals and increase positive ROI for clients Delivered quality traffic with full transparency and accountability for profit-driven metrics and client P&L FANCHEST Brooklyn, NY Head of Growth May 2016-Oct 2016 • • • • • Built foundation for company's infrastructure including data tracking, report dashboards, productivity and marketing technologies Strategized and executed user acquisition campaigns across paid and unpaid digital channels Responsible for improving website funnel and user experience through analytics, A/B testing, and conversion optimization Developed company product through gathering survey data, qualitative user testing, timelines, and quantitative assessment Managed wide array of projects coordinating content, design, and development teams including launching site referral program, email planning, social media contests, and website builds GOGOTECH VP Marketing Marketing Director SEM Manager • • • • • • • • • • • • New York, NY- Built and led team of twenty five advanced e-commerce marketing specialists resulting in 25% – 35% year on year growth and annual sales from $15 million up to $115 million, playing key role to position the firm for a successful acquisition in 2013; revenue at exit was $165 million Full P&L responsibility overseeing direct response, acquisition, and retention through SEM, Facebook, Affiliate, Display/Retargeting, and Email, managing $1MM monthly budget with focus on ROI Planned and executed CRO strategies with Merchandising and UX/Product teams that increased revenue to sites through customs reports, product pricing, bundling, A/B Testing, and landing page optimization Hands-on managed campaigns for over 100 brands and e-commerce sites, including Garmin, Panasonic, Motorola, Braun, Samsung, Norelco, Beautyrest, and Plantronics Deployed advanced marketing strategies in Google AdWords, Google Shopping, Bing Ads, and Facebook Developed custom marketing reports with BI team, which led to marketing team analysis of key success metrics Worked with application developers to enhance proprietary e-commerce platform to meet business needs Advised strategy to teams managing 3rd party marketplaces such as Amazon, eBay, Walmart, and Newegg Reported directly to CEO to review performance metric dashboards and discuss growth opportunities Developed training materials in marketing that remain mandatory for all personnel Conducted team-wide meetings to discuss ROI-focused goals and optimization Attended industry trade shows for new business development opportunities HOUSE OF KAIZEN (Formerly NETx) Senior Media Manager Media Manager Media Coordinator (started as intern and promoted after 5 weeks) New York, NY- • • • • Managed development and implementation of search engine marketing strategies in Google, Yahoo, and Bing (MSN) for high profile clients like Audible, Advanta Bank, Dymo, Financial Times, and Newell Rubbermaid Played key role in maintaining strong client relationships with both senior and mid-level managements Consistently demonstrated ability to meet and exceed clients’ results-driven goals including such success metrics as 60% year over year growth, managing monthly marketing budgets of $500,000 Led weekly client meetings, and responsible for writing status documents, creating reports and presentations WORLD AND MAIN (Formerly Howard Berger Co) Brooklyn, NY Business Development & Marketing Specialist Sales & CS Agent (part-time and summers-, full-time-) - EDUCATION COLUMBIA BUSINESS SCHOOL Executive Education, CMO Academy New York, NY 2016 GENERAL ASSEMBLY Product / UX Management New York, NY 2014 BINGHAMTON UNIVERSITY B.A. in Philosophy • • Binghamton, NY 2003 Focus on philosophy of the mind and philosophical psychology Minor in International Studies SKILLS AND CERTIFICATIONS • • • • • • • • Expert in Paid Advertising Google AdWords (Certified) Facebook Marketing (Advanced) DoubleClick (Search) E-Commerce Lifecycle Direct Response Marketing Amazon Selling / PPC Marketing Product Development • • • • • • • • Analytics: Google Analytics (Certified), Mixpanel Bing Ads (Certified) UX / Conversion Rate Optimization Affiliate & Influencer Partnerships Display / Retargeting Email Marketing Shopify, Wix, Magento Microsoft Excel • • World traveler Fluent-ish in Hebrew ADDITIONAL INFORMATION • • Interests: Comedy, TV/film, tech, literature, music Familiar with collaboration tools: Trello, Jira, Asana

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