Diana Nada

DIANA​ ​NADA 102​ ​Searle​ ​Avenue,​ ​Toronto,​ ​ON​ ​M3H​ ​4A7 +1​ ​(647)​ ​-​ ​|​- Personal​ ​Statement I​ ​am​ ​a​ ​digital​ ​marketing​ ​professional​ ​with​ ​over​ ​six​ ​years​ ​of​ ​B2B​ ​and​ ​B2C​ ​marketing​ ​experience​ ​within forex,​ ​asset​ ​management,​ ​public​ ​sector,​ ​intellectual​ ​property,​ ​and​ ​fintech.​ ​My​ ​expertise​ ​lies​ ​in​ ​inbound marketing,​ ​search​ ​engine​ ​marketing,​ ​marketing​ ​automation,​ ​and​ ​social​ ​media​ ​marketing. Key​ ​Skills ● ● ● ● ● ● ● MailChimp,​ ​ActiveCampaign,​ ​Pardot,​ ​and​ ​Dotmailer​ ​email​ ​automation​ ​programs Website​ ​Development​ ​(HTML​ ​and​ ​CSS) Website​ ​and​ ​Content​ ​Management​ ​(Wordpress,​ ​Hubspot,​ ​and​ ​OpenText) SEO​ ​and​ ​SEM​ ​Optimisation​ ​(Google​ ​Adwords-certified) Social​ ​Media​ ​Management​ ​(Facebook,​ ​Twitter,​ ​LinkedIn,​ ​Google+) Community​ ​Management​ ​(Blog​ ​and​ ​Online​ ​Forums) Web​ ​Analytics​ ​(Google​ ​and​ ​Zimbra​ ​Analytics) Employment​ ​History Digital​ ​Marketing​ ​Manager,​ ​Alterna​ ​Bank,​ ​Toronto,​ ​ON (October​ ​2016​ ​–​ ​Present) Alterna​ ​Bank​ ​is​ ​the​ ​first​ ​digital​ ​bank​ ​operating​ ​nationwide​ ​by​ ​a​ ​credit​ ​union​ ​in​ ​Canada. ● ● ● ● Led​ ​a​ ​corporate​ ​rebrand​ ​campaign​ ​that​ ​included​ ​a​ ​new​ ​website,​ ​development​ ​of​ ​new​ ​digital assets,​ ​social​ ​media​ ​strategies,​ ​and​ ​marketing​ ​automation​ ​strategy​ ​for​ ​client​ ​retention​ ​using Salesforce​ ​and​ ​Pardot Worked​ ​in​ ​partnership​ ​with​ ​Google​ ​for​ ​the​ ​launch​ ​campaign​ ​of​ ​Canada’s​ ​first​ ​end-to-end digital​ ​mortgage​ ​application​ ​by​ ​managing​ ​search​ ​(SEO/SEM),​ ​display,​ ​and​ ​video​ ​ads​ ​with Google​ ​Adwords​ ​and​ ​Facebook​ ​advertising Developed​ ​a​ ​reporting​ ​dashboard​ ​to​ ​properly​ ​track​ ​all​ ​efforts​ ​and​ ​monitor​ ​success​ ​across various​ ​channels​ ​of​ ​the​ ​marketing​ ​funnel 2017​ ​Winner​ ​of​ ​the​ ​Canadian​ ​Credit​ ​Union​ ​Association’s​ ​marketing​ ​award​ ​for​ ​coordinated campaign​ ​(‘Winter​ ​Investment’​ ​campaign,​ ​2016) Marketing​ ​and​ ​Events​ ​Manager,​ ​Aistemos,​ ​London,​ ​UK (October​ ​2015​ ​–​ ​August​ ​2016) Aistemos​ ​is​ ​an​ ​analytics​ ​and​ ​consulting​ ​company​ ​that​ ​specializes​ ​in​ ​intellectual​ ​property​ ​with​ ​its​ ​core business​ ​intelligence​ ​SaaS​ ​tool,​ ​Cipher. ● ● ● Developed​ ​the​ ​B2B​ ​marketing​ ​strategy​ ​with​ ​an​ ​emphasis​ ​on​ ​lead​ ​generation​ ​through​ ​inbound marketing,​ ​content​ ​creation,​ ​events/webinars,​ ​and​ ​SEO Managed​ ​all​ ​email​ ​marketing​ ​campaigns​ ​by​ ​designing​ ​HTML​ ​email​ ​templates,​ ​copywriting content,​ ​and​ ​measuring​ ​KPIs​ ​for​ ​maximum​ ​optimization​ ​of​ ​lead​ ​generation​ ​campaigns Rebranded​ ​the​ ​website​ ​and​ ​assisted​ ​with​ ​the​ ​front-end​ ​development​ ​to​ ​reflect​ ​the​ ​main Diana​ ​Nada​ ​1 ● ● product,​ ​Cipher,​ ​leading​ ​to​ ​a​ ​26%​ ​decrease​ ​in​ ​bounce​ ​rate​ ​and​ ​30%​ ​increase​ ​in​ ​traffic​ ​within 3​ ​months Managed​ ​website​ ​efforts​ ​by​ ​developing​ ​landing​ ​pages,​ ​microsites,​ ​and​ ​web​ ​content​ ​while executing​ ​A/B​ ​tests​ ​and​ ​ensuring​ ​they​ ​are​ ​SEO-optimized Worked​ ​closely​ ​with​ ​the​ ​Sales​ ​and​ ​Strategy​ ​teams​ ​to​ ​curate​ ​content​ ​such​ ​as​ ​white​ ​papers, case​ ​studies,​ ​Cipher​ ​Snapshots,​ ​and​ ​videos​ ​using​ ​Adobe​ ​Photoshop,​ ​InDesign,​ ​and​ ​Premiere Digital​ ​Marketing​ ​Officer,​ ​Big​ ​Lottery​ ​Fund,​ ​London,​ ​UK (September​ ​2014​ ​–​ ​October​ ​2015) The​ ​Big​ ​Lottery​ ​Fund​ ​is​ ​the​ ​National​ ​Lottery’s​ ​largest​ ​fund​ ​distributor,​ ​awarding​ ​40%​ ​of​ ​funds​ ​raised towards​ ​health,​ ​education,​ ​environment,​ ​and​ ​charitable​ ​purposes​ ​throughout​ ​the​ ​UK. ● Managed​ ​and​ ​optimised​ ​all​ ​email​ ​marketing​ ​campaigns​ ​using​ ​Dotmailer​ ​for​ ​all​ ​country​ ​offices, ● ● ● ● ● achieving​ ​an​ ​open​ ​rate​ ​of​ ​over​ ​34%​ ​compared​ ​to​ ​the​ ​industry​ ​average​ ​of​ ​22%​ ​and​ ​a click-through​ ​rate​ ​of​ ​25%​ ​compared​ ​to​ ​an​ ​industry​ ​average​ ​of​ ​11% Developed​ ​the​ ​engagement​ ​plan​ ​for​ ​the​ ​launch​ ​of​ ​the​ ​new​ ​Online​ ​Community​ ​forum,​ ​acquiring 600​ ​members​ ​within​ ​the​ ​first​ ​two​ ​months Worked​ ​with​ ​External​ ​Relations​ ​and​ ​(4)​ ​country​ ​Communications​ ​teams​ ​to​ ​introduce​ ​analytic reporting​ ​with​ ​the​ ​use​ ​of​ ​Google​ ​Analytics Worked​ ​closely​ ​with​ ​the​ ​Digital​ ​and​ ​Content​ ​&​ ​Editorial​ ​teams​ ​to​ ​ensure​ ​all​ ​digital​ ​content​ ​are SEO-optimised​ ​and​ ​properly​ ​promoted​ ​across​ ​all​ ​our​ ​social​ ​media​ ​channels Oversaw​ ​all​ ​A/V​ ​and​ ​webinars​ ​for​ ​the​ ​entire​ ​organisation,​ ​working​ ​with​ ​Funding​ ​and​ ​Early Contact​ ​teams​ ​to​ ​create​ ​engaging​ ​content​ ​for​ ​potential​ ​and​ ​current​ ​applicants Organised​ ​projects​ ​involving​ ​external​ ​agencies,​ ​overseeing​ ​projects​ ​in​ ​customer​ ​research​ ​and user​ ​experience Senior​ ​Marketing​ ​Associate,​ ​Sprott​ ​Money​ ​Ltd.,​ ​Toronto,​ ​CA (June​ ​2013​ ​–​ ​September​ ​2014) Sprott​ ​Money​ ​Ltd.​ ​is​ ​a​ ​division​ ​of​ ​Sprott​ ​Inc.,​ ​a​ ​leading​ ​Canadian​ ​alternative​ ​asset​ ​management​ ​firm and​ ​specializes​ ​in​ ​physical​ ​precious​ ​metals. ● ● ● ● ● ● Managed​ ​email​ ​marketing​ ​strategy​ ​with​ ​the​ ​use​ ​of​ ​Mailchimp,​ ​increasing​ ​company e-newsletter’s​ ​organic​ ​subscriber​ ​rate​ ​by​ ​124.5%​ ​within​ ​12​ ​months​ ​and​ ​increasing​ ​click​ ​rate​ ​to web​ ​pages​ ​by​ ​15%​ ​compared​ ​to​ ​a​ ​12%​ ​industry​ ​average Created​ ​and​ ​optimised​ ​various​ ​content​ ​on​ ​the​ ​website​ ​including​ ​articles,​ ​white​ ​pages,​ ​and literature​ ​with​ ​HTML​ ​on​ ​Wordpress Revamped​ ​SEO​ ​and​ ​SEM​ ​strategies,​ ​moving​ ​the​ ​website​ ​to​ ​the​ ​first​ ​page​ ​for​ ​organic​ ​Google search​ ​results​ ​in​ ​Canada,​ ​which​ ​led​ ​to​ ​a​ ​20%​ ​increase​ ​in​ ​online​ ​leads​ ​within​ ​6​ ​months Improved​ ​website​ ​KPIs​ ​within​ ​a​ ​6-month​ ​content​ ​strategy​ ​revamp:​ ​Traffic​ ​increased​ ​by 59.92%,​ ​New​ ​Users​ ​increased​ ​by​ ​60.52%​ ​and​ ​Pageviews​ ​by​ ​119.12% Produced​ ​two​ ​interview​ ​podcasts,​ ​Ask​ ​the​ ​Expert​ ​(YouTube)​ ​and​ ​Weekly​ ​Wrap​ ​Up (Soundcloud),​ ​with​ ​the​ ​most​ ​popular​ ​video​ ​achieving​ ​30,000​ ​in​ ​views Organised​ ​and​ ​developed​ ​content​ ​marketing​ ​plans​ ​for​ ​conferences,​ ​trade​ ​shows,​ ​seminars, and​ ​webinars​ ​to​ ​increase​ ​brand​ ​awareness​ ​within​ ​the​ ​precious​ ​metals​ ​industry Junior​ ​Marketing​ ​Associate,​ ​Sprott​ ​Money​ ​Ltd.,​ ​Toronto,​ ​CA (July​ ​2012​ ​–​ ​June​ ​2013) ● Set​ ​up​ ​the​ ​Sprott​ ​Money​ ​Blog​ ​and​ ​fostered​ ​affiliate​ ​relationships​ ​with​ ​other​ ​company​ ​divisions, ● websites,​ ​blogs,​ ​and​ ​industry​ ​experts Developed​ ​individual​ ​content​ ​plans​ ​to​ ​increase​ ​engagement​ ​among​ ​social​ ​media,​ ​increasing Twitter​ ​following​ ​by​ ​54.1%,​ ​LinkedIn​ ​by​ ​27.3%​ ​and​ ​YouTube​ ​by​ ​87.7%​ ​within​ ​6​ ​months Diana​ ​Nada​ ​2 ● Produced​ ​content​ ​and​ ​wrote​ ​blog​ ​posts,​ ​company​ ​updates,​ ​and​ ​press​ ​releases ● Prepared​ w ​ eekly/monthly​ ​reports​ ​on​ ​web​ ​and​ ​social​ ​media​ ​performance​ ​by​ ​monitoring​ ​it through​ ​Google​ ​Analytics,​ ​Marketo,​ ​Buffer,​ ​and​ ​Hootsuite ● Developed​ ​marketing​ ​strategy​ ​for​ ​the​ ​Canadian​ ​Storage​ ​Program​ ​launch,​ ​holding​ ​$5​ ​million​ ​in assets​ ​within​ ​its​ ​first​ ​5​ ​months Marketing​ ​Assistant,​ ​Continental​ ​Currency​ ​Exchange,​ ​Toronto,​ ​CA (September​ ​2010​ ​–​ ​July​ ​2012) Continental​ ​Currency​ ​Exchange​ ​specialises​ ​in​ ​foreign​ ​exchange​ ​and​ ​payment​ ​solutions​ ​to​ ​individuals and​ ​businesses. ● Compiled​ ​research​ ​and​ ​SWOT​ ​analysis​ ​on​ ​companies,​ ​assessing​ ​competitors​ ​and​ ​their promotions ● Assisted​ ​managers​ ​in​ ​advertising​ ​and​ ​marketing​ ​projects​ ​creating​ ​proposals​ ​banners, pamphlets,​ ​and​ ​newsletters ● Created​ ​surveys​ ​distributed​ ​to​ ​clients,​ ​in​ ​order​ ​to​ ​compile​ ​market​ ​research​ ​identifying​ ​areas​ ​of development​ ​to​ ​improve​ ​customer​ ​relations Education​ ​&​ ​Certifications Google​ ​Adwords (August​ ​2017) Google​ ​Adwords​ ​Certification HubSpot (July​ ​2017) ● Inbound​ ​Marketing​ ​Certification ● Email​ ​Marketing​ ​Certification University​ ​of​ ​Toronto (January​ ​2013​ ​–​ ​April​ ​2014) Post-Graduate​ ​Certificate,​ ​Digital​ ​Marketing​ ​Management ● Search​ ​Engine​ ​Marketing ● Social​ ​Media​ ​Strategy ● Social​ C ​ RM ● Foundations​ ​of​ ​Digital​ ​Marketing George​ ​Brown​ ​College (January​ ​2014​ ​–​ ​April​ ​2014) Graphic​ ​Design​ ​for​ ​Social​ ​Media Humber​ ​College (September​ ​2012​ ​–​ ​December​ ​2012) Social​ ​Media​ ​for​ ​Public​ ​Relations University​ ​of​ ​Toronto (September​ ​2007​ ​–​ ​April​ ​2012) Honours​ ​Bachelor​ ​of​ ​Arts,​ ​Political​ ​Science​ ​and​ ​Sociology Diana​ ​Nada​ ​3