Doreen Kainda

Doreen Kainda ℅ Timothy Lutalo Chapel Street 3 76676-- (WhatsApp) Profile An experienced and self-motivated marketing professional with three years of industry experience in content marketing, networking, research, outreach campaigns, and marketing analytics for a start-up in Uganda, extensive experience in the education, legal, fintech, and beauty industries, and as an independent Virtual Content Manager for digital marketing companies in the US, France, and Switzerland. She brings a proven track record of working with teams internationally to achieve specific long- and short-term goals, increase brand awareness, and ultimately drive revenue. A strong team player with the ability to develop strategies, sustain growth and build collaborative networks. Professional background Porsche AG - Stakeholder Management- Part-time project- Stakeholder Internet Research Data Collection Reporting Project Assistant/UI/UX - Diafcon, Diaspora Budgeting App - part-time- Lead a team of four to ensure project goals and timelines are met. Creating pitches, pitching, and seeking funding opportunities. UX Writing - designing content for the APP. UX Research - Competitive analysis, drafting interviews and questionnaires, conducting interviews, compiling and analyzing user responses to inform design and content decisions. Basic design and prototyping using Figma and Adobe XD. Writing all copy for the app, user research, pitches, proposals, and ads. Digital Marketing/Content Management - Mr. Campaigning AG Start date: Aug 2019 - 2022 - Part-time. ● Curate and edit content for the marketing blog. ● Content editing, translation, and repurposing. ● Market research, competitor analysis, social monitoring ● Website administration of WordPress and Wix. ● Webinar concept, email campaign strategy, and promotional content strategy. ● Content strategy for social media, i.e. monthly content calendars, performance analysis and A/B testing of promotional content, PowerPoint presentations for corporate clients on their digital content. Performance. ● Sales funnels, email marketing campaigns, and sales pages and work on lead generation on LinkedIn and Facebook using various tools and strategies. ● Virtual marketing project management using Asana, Basecamp, and other platforms. Content Management/Digital Marketing - Reade Milner Marketing. Start Aug 2018 - End: Aug 2019 -part-time. ● Curate and edit content for the marketing blog. ● A/B testing and analysis of Facebook and Google ads and ROI. ● Podcast management (communication and correspondence with guests). ● Website administration of a Squarespace website. ● Creation of sales funnels, email marketing campaigns,sales pages and work on LinkedIn lead generation as well as Facebook lead generation using various tools and strategies, community management, and campaigns. ● Metric reporting and ROI analysis. Digital Marketing/Content Management - Holt Web Design Pittsburgh Start: Sep 2020 - End: Aug 2021 - Part-time. ● Curate and edit content for client blogs. ● Content administrator for 29 WordPress websites hosted by the firm. ● Monthly client reports ● Finding great writers for website content and managing a Fiverr team of writers, graphic designers, and staff. ● Content management for social media projects/campaigns ● Virtual marketing project management using Asana. Manager/ e-learning administration - Hanak Education Center. April 2019 - Jul 2020 Uganda -Full Time. ● Assisted in the launch of the first e-learning elementary school in Uganda as the first staff member. ● Developed and implemented a recruitment process and assisted in the talent search and recruitment of the first two teachers and two support staff. ● Procured furniture, computers, stationery, and the necessary equipment to start the school. ● Acquired the first five students through word of mouth and publicity at various events, who then told others and grew the school to 15 students. ● Helped draft staff contracts, school policies, and schedules, and implemented systems and SOPs. ● Assisted in adapting an IGSCE curriculum from Singapore to the Ugandan education system. Epiphany by Kipya - Network Marketing with Vegas Cosmetics Ltd Aug 2017-Mar, 2018. ● Creating social media and local brand awareness by participating in social events such as beauty pageants and entertainment awards. ● Collaborating with the largest modeling agency in Uganda JMM for a brand photo shoot with the best photographers, designers, creatives, and models. ● Handle business operations and logistics for ordering and shipping cosmetics and fashion products from Germany to Uganda and delivery. ● Recruit 10 staff for delivery network ● Manage social media platforms and offline sales and marketing efforts. Management and Marketing - Kipya Bit2big, Kampala Jan 2016 - Jul 2018 - Full Time. ● Recruit and select employees within the startup. ● Implement processes to improve performance, productivity, and goal orientation. ● Maintain company culture by stimulating employees and organizing team-building activities and company celebrations. ● Maintaining knowledge management system, onboarding systems, documentation, and workflows. ● Maintain digital marketing platforms and create marketing strategies and campaigns. EDUCATION 2014 - 2017 Open University - Bachelor of Business Administration - business, management, marketing, and related services. High School Diploma - 2006 -2009 Loreto High School Matunda - Kenya Qualifications ● Analytical and research skills ● Good communication skills ● Comprehensive digital skills ● Ability to work well in a team environment ● Tech-savvy ● Good problem-solving skills ● Skilled in sales and marketing Courses and certifications ● First aid certificate from ASB Sozialdienst Bautzen GmbH ● Management skills for international business. ● Basic accounting and Quickbooks certification - Zaddock Associates Uganda. ●Google UI/UX design course Internships ● Student Services - International University of East Africa. ● JMM - Joram Model Management Volunteer Work ● Diversity Club for elementary school students - Ambrosoli International School. ● Voluntary Social Year( FSJ) Forest Hospital, Bonn Germany. ● Homeschoolers Club for children in Kampala. ● Hand skills training workshops for unemployed youth through my initiative "Empower Yourself Uganda". Extra-curricular activities. ● Blogging and video-making. ● Performing arts - poetry and dance. ● Writing ● Mental health campaigns. Languages ● English - Very good proficiency ● German - Very good proficiency ● Kiswahili - Very good proficiency ● Luganda - Basic knowledge References Peter Metzinger Mr.Campaigning AG --Thomas Yee Hanak Education Center --Websites and social networks LinkedIn profile - Doreen Kainda