FABIO BERNARDI
UI & UX
designer
I’m an enthusiastic UI/UX designer. I’ve spent the last 12+ years helping various companies create the smooth user experience
and design beautiful digital products. I have gained valuable experience building products from scratch, dealing with different
departments, working side by side with developers, helping to code (HTML & CSS), and analysing users’ interactions.
…
Work Experience
Freelance fabiobernardi.com: Oct 2013 - present
Freelance fabiobernardi.com: July 2004 - Aug 2007
UI & UX DESIGNER
UI & UX DESIGNER
• EmptyChair.com: Nov - Dec 2017, Working as freelance UI - UX, re-designing the website
and the design and icons system to use on their existing app.
Freelance UI & UX designer for my own range of clients, such
as La Città Ecologica, VisNaturæ, Weekend in Florence, Caffè
Italiano Restaurant, Alle Murate Restaurant.
• TreasureHouse.com: Aug - Oct 2017, Working as freelance UI - UX, building the new online
eCommerce website.
• Cognitionx.io: Nov 2016 - May 2017, Working as freelance UI - UX, shaping the future of AI
research.
• Zest Media: March - Oct 2016, Working as freelance UI - UX & Product designer - building
new online magazine websites.
• RedBox: Dec 2015 - Feb 2016, Working as freelance UI designer – re-designing an
eCommerce website.
• Livity: November 2015, Working as freelance UI designer on a new app for a big brand.
Projects include UI design, Mock-ups and Branding.
• Emocial: Oct - Nov 2015, Working as freelance UI & UX designer – re-designing
SpottedonCeleb.com a fashion e-commerce website.
• BrandFuel: Feb - October 2015, Working as Freelance UI & UX designer on a wide rage of
graphic and digital design projects for various clients such as Twitter, Google, Goldman Sachs,
Durex, Cocoon Networks, Affidea and Good Walf.
• MBA&Co: June 2015, Working as Freelance UI designer on their new responsive website.
• Quarterre: January 2015, working as UI designer & front-end dev on their new responsive
website, built with WordPress.
• TM Lewin: Sep - Dec 2014, working as UI & UX designer on responsive Email design and
code and responsive web assets for the e-commerce website: tmlewin.co.uk.
Personal Projects
TADA tadanotebooks.co.uk: May 2013 - present
Co-founder, UI &UX DESIGNER & MAKER
Joined forces with my wife, at TADA we expressed our passion
for printmaking and bookbinding, designing & crafting luxury
handmade letterpress notebooks and paper goods.
My responsibilities include:
• UI design and development for the e-commerce website;
• Website maintenance, analysing online user behaviour,
conversion data, the whole customer journey and increase
conversion rates;
• Designing, managing and manufacturing the collection;
• Designing and creating packaging and printed marketing
materials to promote the brand.
CreativeMug creative-mug.com: Nov 2011 - present
Co-founder, UI &UX DESIGNER & BLOG AUTHOR
• Ogilvy One: August 2014, working on design projects for BlackRock Ads, leaflets, brochures
and pitch presentations.
CreativeMug is an inspiration blog focusing on graphics, visual
arts, design and creativity.
My responsibilities include:
• Website maintenance, new content production and UI
design for the website and newsletters;
• GreenLight: June - July 2014, working as UI & UX designer on a wide rage of digital projects
for various clients such as Bgo, Giff Gaff, Millennium Hotels.
• Researching, writing copy and producing content
for the blog.
• Football Association: August 2014, working as UI designer on responsive Email design and
code and responsive web assets for their website.
• Instinctif: May 2014, working as UI & UX designer on website mock-up projects.
• Ogilvy & Mother: April 2014, working as an Integrated designer on design projects for
Hellmann’s pitch presentation and website mock-ups.
• Firedog: Feb - Mar 2014, working as an Integrated designer on newsletters, info-graphics,
leaflets, brochures, corporate literature, pitch presentations design for various clients such as
Lidl, Bouygues, Tryzens.
• Chandler Chicco: Oct - Dec 2013, working as an Integrated designer on logo design,
corporate identities, leaflets, brochures, corporate literature, website mock-ups projects for
various clients such as Roche, Pfizer, Allergan and Novartis.
Apple&Pear appleandpear.co.uk: Feb 2012 - present
Co-founder, UI & UX DESIGNER
Joined forces with my wife, at Apple&Pear studio we provide brand identity and design services
for our clients, speciality businesses in the creative sector and food brands.
My responsibilities include:
• UI design and development for the website;
• Designing marketing materials to promote the brand;
Education
IED ied.com: Mar 2010 - Aug 2011
BA in Editorial Design
[with honours]
Sole Costa Studio: Sep 2003 - Jun 2004
Web Design Studies
Short Courses
DesignPer by aiap.it: Bologna, Oct 2010
Packaging Design course
Letterpress by articalligrafiche.it: Arezzo, Apr 2010
Letterpress printing course
Canon Academy by canon.it: Florence, Apr - Nov 2009
Photography course
• Managing and designing projects from concept to completion for our clients, including logo,
visual identity design, packaging and graphic design for print.
Skills & Capabilities
Picame picamemag.com: July 2010 - Feb 2012
FREELANCE UI DESIGNER & AUTHOR
Collaborating with a team of designers on UI design projects for their website and online
magazine.
RomanoFirenze romanofirenze.com: Aug 2007 - Aug 2010
UI/UX DESIGNER
Software
Knowledge
SketchApp, Photoshop, Illustrator,
Experience Design Indesign,
WordPress, Magento.
Joomla, Adwords, Analitycs.
Wireframe, Prototype, UI, UX,
Html, Css, Mysql, Printing
methods, Photography,
Printmaking, Bookbinding.
Employed as creative designer at RomanoFirenze, a Florence-based and online shoes store.
My responsibilities were:
• UI design for the e-commerce website, wireframe and mockup development;
• Website maintenance, analysing online user behaviour;
• Designing marketing materials to promote the brand;
• Product photography and photo retouching.
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