Hana Abello

Facebook Ads and Social Media Marketing
Reply rate:
Part-time (20 hrs/wk)
30 years old
Pasig City, Metro Manila, Philippines
4 years
HANA KIRSTIE S.M. ABELLO Officer-in-Charge - Marketing Department Pasig City | - |- Work experience Skills Social Media Ads Manager Social Media Marketing Seminal Sets up social media campaigns on a daily basis, testing article variables, such as titles, images, and captions for social media use Reports campaign performance Content Assistant 2017-03 - Present Tommy Mello - The Home Service Expert Performs various tasks, including guest outreach and research for podcast, creation of show notes, publishing the episode online and promoting it on various social media channels Management of brands' pages on social media, including copy writing, community moderation, and reporting Social Media Ads Creation and optimization of social media ads on all platforms Inbound Marketing Officer-in-Charge for Marketing Services Department 2017-01 - Present StraightArrow Corporation Manages the department's profitability by working with the Business Development team to grow existing projects and win new clients Leads the leadership team of the Content Marketing Team, Inbound Marketing Team, Search Engine Marketing Team, and Social Media Marketing Team Works with the leadership team of different departments to ensure smooth operations and defuse and address any client escalations Project Manager and Digital Marketing Specialist 2017-07 - Present FlipScience Coordinated with the website's web developer in improving the site's front-end according to marketing best practices Installed Facebook Pixel for retargeting Installed a number of additions to the website to improve overall user experience, such as Twitter cards code, Sharing buttons, Prepares and sends the email newsletter to the website's subscribers every week Set up the social media pages from scratch With Facebook ads, grew the following of the Facebook page to 5000 in two months (Php 0.74 average cost-per-fan) and increased the newsletter subscribers to 43 people (Php 6 average cost-per-lead) Set up Facebook Instant Articles Head and Co-founder- Team EPIC (Employee Programs and Ideas Committee) 2017-01 - 2017-06 StraightArrow Corporation Conceptualized possible engagement activities for 300 employees across five companies Delegated tasks and roles to committee team members Coordinated closely with the HR team in identifying possible opportunities for employee engagement Nurtured a healthy company culture through conceptualization and execution of employee engagement activities Vlogger 2017-01 - Present Youtube Vlogged about all sorts of stuff, ranging from product reviews to my life experiences Shoot, edited, postprocessing videos Promoted the videos on various social media pages and communities https://www.visualcv.com/8qvbjlktdlc Application of the concepts of inbound marketing to digital marketing practices Education Bachelor of Science in Nursing University of the Philippines - Manila 2006 - 2010 Freelance Social Media Manager 2016-11 - 2017-02 Azta Urban Salon Tapped influencers and bloggers to review and promote their hair coloring service and their newest branch Ran Facebook ad campaigns with compelling content to drive down cost-per-result Optimized the page to make it easier for users to find out more details about FAQs Provided online customer support via Facebook and Instagram Freelance Social Media Specialist 2016-05 - 2017-07 Global Innovative College Provided more content relevant to their buyer personas - a glimpse of what student and faculty life is like at GIC, to promote GIC's special brand of education Ran Facebook ad campaigns to reach more of their target audience Came up with GIC's official hashtag, #IbangKlase, which doubles as their Massive Transformative Purpose or MTP Freelance Social Media Specialist 2016-04 - 2017-03 Elemie Naturals Aligned the product's branding to its online assets Improved the reach and engagement rate by keeping a pulse on what type of content its buyer personas would like to see more on the page Provided online support for its offline marketing initiatives Process Engineer for Social Media 2016-01 - 2016-03 StraightArrow Corporation Created process documents to standardize processes for the social media team, ensuring only best practices are implemented for client projects. Freelance Social Media Instructor 2015-12 - Present Creative Nation Academy Facilitates offline and classroom-based classes on social media marketing topics Team Leader for Social Media Department 2015-01 - 2017-12 Social Media Department-StraightArrow Corporation Created a sub-team under the same department, called Online Support Specialists, which will be the team to tap for chat support requirements and projects specific to community moderation Led a team of eleven people, 9 Social Media Managers, and 2 Online Tutorial Specialists Social Media Specialist 2015-06 - 2015-11 Digital Matchbox Pro Created social media content for Digital Matchbox Pro and its clients Conceptualized and crafted infographics for website use Tested the Digital Matchbox platform for bugs or errors, and provided recommendations on how it can be further improved prior to the launch date Assistant Team Leader for Social Media Department 2014-10 - 2015-12 StraightArrow Corporation Grew the team to eight team members Facilitated training of each team member on social media marketing, inbound marketing fundamentals, excel reporting, among others Consistently maintained the team's productivity ratio above 87.5% Provided mentorship and coaching to team members on client projects https://www.visualcv.com/8qvbjlktdlc APAC Ambassador 2014-06 - Present Hootsuite Community Ambassador for Hootsuite, an all-in-one social media marketing dashboard for marketers and business owners Social Media Associate 2014-04 - 2014-10 StraightArrow Corporation Managed social media pages for various clients Facebook Content Manager 2014-01 - 2014-03 LearnTasks.com Created content for LearnTasks.com various clients Blogger 2011-04 - Present DollHana Wrote about product and food reviews, lifestyle events, among others. Education Social Media Marketing Certification Hootsuite Growth-Driven Design Certification Hubspot Hubspot Certification Hubspot Inbound Marketing Certification Hubspot https://www.visualcv.com/8qvbjlktdlc
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