HANA KIRSTIE S.M. ABELLO
Officer-in-Charge - Marketing Department
Pasig City | - |-
Work experience
Skills
Social Media Ads Manager
Social Media Marketing
Seminal
Sets up social media campaigns on a daily basis, testing article variables, such as titles, images, and
captions for social media use
Reports campaign performance
Content Assistant
2017-03 - Present
Tommy Mello - The Home Service Expert
Performs various tasks, including guest outreach and research for podcast, creation of show notes,
publishing the episode online and promoting it on various social media channels
Management of brands' pages on social
media, including copy writing, community
moderation, and reporting
Social Media Ads
Creation and optimization of social media ads
on all platforms
Inbound Marketing
Officer-in-Charge for Marketing Services Department
2017-01 - Present
StraightArrow Corporation
Manages the department's profitability by working with the Business Development team to grow
existing projects and win new clients
Leads the leadership team of the Content Marketing Team, Inbound Marketing Team, Search Engine
Marketing Team, and Social Media Marketing Team
Works with the leadership team of different departments to ensure smooth operations and defuse and
address any client escalations
Project Manager and Digital Marketing Specialist
2017-07 - Present
FlipScience
Coordinated with the website's web developer in improving the site's front-end according to marketing
best practices
Installed Facebook Pixel for retargeting
Installed a number of additions to the website to improve overall user experience, such as Twitter cards
code, Sharing buttons,
Prepares and sends the email newsletter to the website's subscribers every week
Set up the social media pages from scratch
With Facebook ads, grew the following of the Facebook page to 5000 in two months (Php 0.74 average
cost-per-fan) and increased the newsletter subscribers to 43 people (Php 6 average cost-per-lead)
Set up Facebook Instant Articles
Head and Co-founder- Team EPIC (Employee Programs and Ideas
Committee)
2017-01 - 2017-06
StraightArrow Corporation
Conceptualized possible engagement activities for 300 employees across five companies
Delegated tasks and roles to committee team members
Coordinated closely with the HR team in identifying possible opportunities for employee engagement
Nurtured a healthy company culture through conceptualization and execution of employee
engagement activities
Vlogger
2017-01 - Present
Youtube
Vlogged about all sorts of stuff, ranging from product reviews to my life experiences
Shoot, edited, postprocessing videos
Promoted the videos on various social media pages and communities
https://www.visualcv.com/8qvbjlktdlc
Application of the concepts of inbound
marketing to digital marketing practices
Education
Bachelor of Science in Nursing
University of the Philippines - Manila
2006 - 2010
Freelance Social Media Manager
2016-11 - 2017-02
Azta Urban Salon
Tapped influencers and bloggers to review and promote their hair coloring service and their newest
branch
Ran Facebook ad campaigns with compelling content to drive down cost-per-result
Optimized the page to make it easier for users to find out more details about FAQs
Provided online customer support via Facebook and Instagram
Freelance Social Media Specialist
2016-05 - 2017-07
Global Innovative College
Provided more content relevant to their buyer personas - a glimpse of what student and faculty life is
like at GIC, to promote GIC's special brand of education
Ran Facebook ad campaigns to reach more of their target audience
Came up with GIC's official hashtag, #IbangKlase, which doubles as their Massive Transformative
Purpose or MTP
Freelance Social Media Specialist
2016-04 - 2017-03
Elemie Naturals
Aligned the product's branding to its online assets
Improved the reach and engagement rate by keeping a pulse on what type of content its buyer
personas would like to see more on the page
Provided online support for its offline marketing initiatives
Process Engineer for Social Media
2016-01 - 2016-03
StraightArrow Corporation
Created process documents to standardize processes for the social media team, ensuring only best
practices are implemented for client projects.
Freelance Social Media Instructor
2015-12 - Present
Creative Nation Academy
Facilitates offline and classroom-based classes on social media marketing topics
Team Leader for Social Media Department
2015-01 - 2017-12
Social Media Department-StraightArrow Corporation
Created a sub-team under the same department, called Online Support Specialists, which will be the
team to tap for chat support requirements and projects specific to community moderation
Led a team of eleven people, 9 Social Media Managers, and 2 Online Tutorial Specialists
Social Media Specialist
2015-06 - 2015-11
Digital Matchbox Pro
Created social media content for Digital Matchbox Pro and its clients
Conceptualized and crafted infographics for website use
Tested the Digital Matchbox platform for bugs or errors, and provided recommendations on how it can
be further improved prior to the launch date
Assistant Team Leader for Social Media Department
2014-10 - 2015-12
StraightArrow Corporation
Grew the team to eight team members
Facilitated training of each team member on social media marketing, inbound marketing
fundamentals, excel reporting, among others
Consistently maintained the team's productivity ratio above 87.5%
Provided mentorship and coaching to team members on client projects
https://www.visualcv.com/8qvbjlktdlc
APAC Ambassador
2014-06 - Present
Hootsuite
Community Ambassador for Hootsuite, an all-in-one social media marketing dashboard for marketers
and business owners
Social Media Associate
2014-04 - 2014-10
StraightArrow Corporation
Managed social media pages for various clients
Facebook Content Manager
2014-01 - 2014-03
LearnTasks.com
Created content for LearnTasks.com various clients
Blogger
2011-04 - Present
DollHana
Wrote about product and food reviews, lifestyle events, among others.
Education
Social Media Marketing Certification
Hootsuite
Growth-Driven Design Certification
Hubspot
Hubspot Certification
Hubspot
Inbound Marketing Certification
Hubspot
https://www.visualcv.com/8qvbjlktdlc