John Irvine

Graphic Design and Communication Specialist
Reply rate:
Hourly ($/hour)
Toronto, Ontario, Canada
20 years
John Irvine Email- Phone- Graphic Portfolio Professional Summary A highly talented graduate in Marketing, specializing in design, with a genuine talent to create, form and develop effective communication publications using the latest in graphic design software. A proven record of developing projects from inception through to production, ensuring that all work is effective, appropriate and delivered on time. Over 20 years of experience working for two global business icons, demonstrating an ability to adapt to a variety of environments, providing input and pro-active solutions within performance-driven roles. Effectively works as part of a team and with strategic partners to deliver effective communication campaigns Employment October 2016 - Present Cimtec Medical Imaging Freelance • Designing corporate brochures data sheets and templates, incorporating consistent design themes and ensuring brand adherence, typography • Designing and building the Cimtec public website including the creation of custom graphic templates and video ensuring that content / metadata, alt tags, natural links and site-maps are up-to-date, AODA compliant, mobile friendly and effective using SEO, SEM, HTML and CSS • Designing and creating a variety of e-learning modules and presentations for onboarding and continual learning including the development of synchronous / asynchronous modules, product training, software, device, storytelling, process / compliance training using Adobe Captivate and Articulate Studio often transforming technical concepts into engaging course material under tight deadlines, ensuring tracking and brand adherence January 2001 - April 2016 UTC Fire & Security - Chubb Edwards (Counterforce Canada, Counterforce USA, RedHawk USA, Carrier NA) Graphic Design / Digital Marketing Communications • Designed and created all national corporate proposals, newsletters, infographics, brochures, logos, books, RFP’s, press releases, PPT presentations, flyers, advertisements, posters, sell sheets, e-blasts and communication material for 6 different companies and departments throughout Canada and the United States, often landing $$M projects, under tight deadlines, ensuring brand adherence, typography, Pantone colour and policy for NA • Managed, maintained and created 4 corporate websites with a focus on end-user experience including the building, layout, graphics and migration of the sites from Vignette to SharePoint 2010 to SharePoint 2013 ensuring that content / metadata, alt tags, natural links and site-maps were up-to-date, AODA (WCAG) compliant, mobile friendly and effective using SEO, SEM, HTML and CSS (Certified SharePoint PowerUser) • Canadian Social Media manager developing Canadian social media programs locally for a UTC global audience including YouTube, Facebook, Twitter, Instagram, populating with success stories, video, news and events while monitoring KPI and increasing Canadian content by 25% • Monitored and managed all digital activities including trends using a variety of tools such as Google Analytics, Social Mention, Hootsuite and Topsy • Created and developed the corporate intranet site including the development of shared tools for all employees using SharePoint, HTML, CSS, creating custom portals for Service, Install, Supply Chain, EH&S, ACE, Sales and Marketing that provided the necessary infrastructure for collaborative communication • Developed, planned and implemented strategic marketing communications on a national level, for many companies, to promote a variety of internal/external corporate programs including: ethics, sustainability United Way programs, community outreach, corporate events, recruitment and a variety of sales initiatives • Managed, edited and produced all product photography and video • Developed and coordinated all digital graphic design, multi-media communication projects from concept through to completion establishing trusting relationships with vendors and clients using • Created and designed boilerplates for over 8 different B2B sectors including healthcare, education, manufacturing, distribution,government, oil and gas, retail, multi-tenant, residential and commercial markets reducing production time by up to 50% while adhering to branding standards • Developed a variety of new digital technologies for lead generation, to enhance the internal / external customer experience including the creation of custom lead generation applications for sales and service increasing leads by 60% reducing lost leads by 90% • Represented and participated in a variety of committees and shows including: Health and Safety (WHMIS), ACE (Silver Level), Charitable, trade shows and the Ethics Committee • UTC Ethics Partner 2009 - 2014 Elementary Teachers’ Federation of Ontario Freelance • • • • Designing cover artwork for Welcome to ETFO members book Logo creation Produced flyers and invitations for professional learning courses Converted a variety of documents for digital implementation July 1995 - December 2000 Panasonic Group - Aromat Canada Marketing Specialist / Graphic Design • Created various print based designs, concepts and layouts for a variety of marketing material including: press releases, brochures, packaging, advertisements, presentations, posters ensuring brand adherence • Created persuasive sales and marketing presentations for the corporate sales team and national partners • Successfully migrated the graphic design format from offset to digital • Responded to a variety of inquiries regarding product, sales and technology • Liaison between marketing and all advertising production, working with a variety of vendors • Edit and proofread copy supplied by Japanese parent company • Managed and maintained the national marketing budget Education SharePoint Power User Corporate Online Training - April 2012 - January 2015 From Linkedin Adobe Creative Suite & Creative Cloud - 2001 - Present (Certified) Humber College of Applied Arts and Technology Business Marketing Program With Honours - 3 Years University of Windsor History and Economics - 2 Years Areas of Expertise Design Strong knowledge of colour theory, typography, print and Illustration. Comprehensive understanding of the design process, from conceptualization to the final design stages. Software Fully skilled in Adobe Illustrator, PhotoShop, InDesign, Acrobat Pro, Adobe Captivate, Articulate Studio, Muse, AfterEffects, Premiere, Adobe Audition, Media Encoder, QuarkXpress, Microsoft Office, SharePoint 2010 / 2013, Content Management (CMS),Vignette, Wix, Textpattern, Drupal, Sitefinity, Joomla and WordPress Photography Experienced photographer with the ability to edit digital video and sound Operating Systems Windows, MAC OS References Bruce Bowlby Marketing Manager Chubb Edwards Phone:- Greg Hood CEO Cimtec Medical Imaging Phone:- Jane Boak National Sales Training Manager Reliance Home Comfort Phone:-

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