John Irvine

$50/hr
Graphic Design and Communication Specialist
Reply rate:
-
Availability:
Hourly ($/hour)
Age:
50 years old
Location:
Toronto, Ontario, Canada
Experience:
20 years
John Irvine Graphic Design / Marketing Communications Ancaster, ON- jpirvinedesign.com A highly talented graduate in Marketing, specializing in design, with a genuine talent to create, form and develop effective communication publications using the latest in graphic design software. A proven record of developing projects from inception through to production, ensuring that all work is effective, appropriate and delivered on time. Over 20 years of experience working for two global business icons, demonstrating an ability to adapt to a variety of environments, providing input and pro-active solutions within performance-driven roles. Effectively works as part of a team and with strategic partners to deliver effective communication campaigns Work Experience Owner/Manager JPG Graphic Design - Hamilton, ON • • • • • • Manage daily operations including sales, customer service, retention, workflow and accounting. Promotion of services including website, social media, online ad campaigns and word-of-mouth initiatives. Responsible for all creative design including print, digital media, logos & brand identity with the ability to adapt to a variety of environments while providing input and pro-active solutions. Direct and indirect communication with all clients including facilitating on-site meetings Acquired and maintained many high-profile accounts including Walmart, Coty Beauty, Exxon Mobil etc. Network in local community to increase profile and bottom-line profit. Graphic Design / Marketing Communications UTC Fire & Security - Chubb Edwards (Counterforce Canada, Counterforce USA, Carrier, Sikorsky, Pratt) • • • • • • • • • • • • • Designed and created all national corporate newsletters, infographics, brochures, logos, books, RFP's, press releases, presentations, booklets, advertisements, posters, data sheets, packaging and communication material for multiple companies and departments throughout Canada and the United States, often landing multi-milliondollar projects, under tight deadlines, ensuring brand adherence, typography, Pantone colour and policy for North America. Developed and coordinated all digital graphic design, multi-media communication projects from concept through to completion establishing trusting relationships with vendors and clients using Adobe CS Managed all aspects of our national trade show program including custom graphic booth design, planning, budget, logistics and KPI Responsible for managing, designing, maintaining and creating the Chubb Edwards corporate website including the building and migration of the site from Vignette to SharePoint 2010 to SharePoint 2013 ensuring that content/metadata is up to date, AODA compliant and effective using Google analytics, Provided ongoing user training and technical support to all staff across North America for SharePoint and CMS Created and developed the corporate intranet site including the development of shared tools for all Employees using SharePoint, HTML, CSS, creating custom portals for Service, Install, Supply Chain, EH&S, ACE, Sales and Marketing that provided the necessary infrastructure for collaborative Communication Created and edited live and recorded streaming promotional content for all national branches Composed digital media releases in line Corporate policies and strategic vision Developed, planned and implemented strategic marketing communications on a national level, for Many companies, to promote a variety of internal/external corporate programs including: Ethics, Stainability United Way programs, community outreach, corporate events, recruitment and a variety of sales initiatives Established, managed and maintained asset management system for all collateral including stock photography, vector artwork, logos, brochures, advertisements etc. maximizing time and efficiency Created and conducted a variety of qualitative / quantitative market research initiatives including the development of surveys and exploratory research resulting critical changes to service, product offerings and employee engagement strategy Used and developed a variety of new technologies such as Adobe Muse to enhance the internal / External customer experience including the creation of custom applications for sales and service resulting in increased sales Represented and participated in a variety of committees and shows including: Health and Safety (WHMIS), ACE (Gold Level), Charitable, trade shows and the Ethics Committee Freelance Elementary Teachers' Federation of Ontario • Designing cover artwork for Welcome to ETFO members book • Logo creation • Produced flyers and invitations for professional learning courses • Converted a variety of documents for digital implementation Marketing Specialist / Graphic Design Panasonic Group • Created various print-based designs, concepts and layouts for a variety of marketing material including press releases, brochures, packaging, advertisements, presentations, posters ensuring brand adherence • Created persuasive sales and marketing presentations for corporate sales teams and national partners • Successfully migrated the graphic design format from offset to digital • Responded to a variety of inquiries regarding product, sales and technology • Liaison between marketing and all advertising production, working with a variety of vendors • Edit and proofread copy supplied by Japanese parent company • Managed and maintained the national marketing budget Marketing / Sales Esna Technologies • Redesigned marketing database for cold calling effectiveness • Analysed competition to evaluate the effectiveness of marketing strategies • Oversaw both inbound and outbound marketing campaigns generating new business and supporting sales teams • Developed marketing and branding strategies to meet specific sales targets • Provided product training and in-house learning sessions for new clients • Created a variety of marketing collateral including brochures, infographics, presentations, training material and advertisements Education Business Marketing Humber College of Applied Arts and Technology History and Economics University of Windsor - Windsor, ON Skills Microsoft Office (10+ years), Adobe Creative Suite (10+ years), Adobe Captivate (5 years), Adobe Premiere (10+ years), Adobe After Effects (10+ years), Articulate (5 years) Additional Information Areas of Expertise Design Strong knowledge of colour theory, typography, print and Illustration including conceptualization to the final design. Software Fully skilled in Adobe Illustrator, PhotoShop, InDesign, Acrobat Pro, Muse, AfterEffects, Premiere, Adobe Audition, Media Encoder, QuarkXpress, Microsoft Office, SharePoint, Content Management (CMS), Survey Monkey Photography Experienced photographer with the ability to edit digital video and sound
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