Marketing and Design Specialist
504 Timberline Pl, Highlands Ranch, CO 80126-, -
I’ve built my career in a variety of roles and industries, mostly in small companies where I was not just a
graphic designer but also a software analyst, qa engineer, marketing automation analyst, media specialist,
social media guru, and marketing manager. I’m not only used to wearing many hats, I sincerely enjoy it; I
thrive in an environment where no two work days are exactly the same.
I’m truly passionate about my work and always eager to connect with others. While I enjoy all aspects of
marketing roles, I think my favorite stage of a project is working with the client to understand his or her design
objectives. As we go through that collaborative process, the ideas start to flow and that’s always the fun part.
University of Denver – MBA
01.2016 – Present
MBA in Marketing with a concentration in Public Relations, holds a 4.0 GPA.
Minnesota State University Moorhead - Bachelor of Science
08.2002 – 12.2007
Bachelor of Science in Graphic Communications with an emphasis in Multimedia.
Leadership, Trello, Slack, Instagram, Facebook, Facebook Ads, Social Listening, Community Building,
HootSuite, Ask Edgar, Remote Working, HotJar, Google Analytics, Google AdWords, Woopra, InfusionSoft,
Funnel Creation, Leadpages, Canva, Optinmonster, Lightroom, Web Design, Management, Quality Assurance,
Social Media Marketing, Digital Marketing, Marketing Communications, Test Automation, Regression Testing,
Agile Methodologies, Testing, Microsoft Office, Photoshop, WordPress, InDesign, Illustrator, CSS,
Marketo, Critical Thinking, App Branding, Eloqua, Groovy, Mobile Testing, Square Space
Marketing Manager - The Bid Lab
07.2018 – Present
Guides all marketing aspects: social media management, graphic design, web design, email marketing,
content marketing, presentations, AdWords, etc. Also manages all the public relation aspects by working with
working with news outlets, online media, and social media. Creates the press releases, media advisories, media
kit, etc. Oversees 2 writers and 1 marketing intern. In 1 month, all of The Bid Lab's KPIs have increased.
Refresh Marketing - Owner
Personal consultant agency for helping local and small businesses to navigate the waters of marketing
and make it a little less scary for them. Jolene specializes in optimizing digital and social media marketing
strategies for small businesses.
Hubstaff - Content Manager
06.2017 – 01.2018
Oversees content creation by blog writers using Trello and Wordpress. Provides graphic design as
needed (created a successful white paper and infographic campaign in August, leading the blog to double its
paid subscriptions). Also assists in SEO efforts and website ux re-design efforts. Developed algorithm in excel
to score content headlines.
CenturyLink – Marketing Operations Analyst
10.2016 – 07.2017
Responsible for driving tactical and technical direction of projects in the support, development and
execution of programs, tools and resources for the SMB and Consumer business segments. Instrumental in
helping maximize revenue and profitability through contribution to or ownership of marketing programs
designed to acquire, grow and retain business customers. Led company-wide marketing reporting efforts
through use of excel, salesforce, and Powerpoint and eventually developed a system to automate the reporting.
Managed integrations between Excel, Salesforce, and Marketo. Key member of team nominated for Marketo's
2017 Revvie Team of the Year Award.
Trust Company of America - Digital Production Coordinator
01.2015 – 07.2016
Leads efforts to create branding for app submission to google play and app store. Created and
maintained marketing automation campaigns. Developed an automated Photoshop script to cut in half the
time it takes to create app store icons. Designed look and feel for company intranet and newsletter to increase
communication efforts internally. Produces and facilitate the production of content that aids in lead
generation, increased adoption of technology solutions and client marketing. Leads efforts to create product
demo videos, client marketing videos and other internal and external video production needs. Assists sales reps
with Salesforce and Eloqua integrations and email flows.
Trust Company of America - QA Analyst
11.2012 – 0.12015
Responsible for tablet testing on main project – Liberty as well as handling a portion of client requests.
Developed smoke test automation suite to run on production nights as well as following sprint completions.
Has built many test cases and regression scripts as is expected in excel.
HiDef - QA Analyst
05.2012 – 08.2012
Created multiple testbeds and was a key member of automating 2 projects (http://bible.is and backlog).
Also spent a good amount of time testing and analyzing mobile devices (droid and ios mobile and tablets).
Worked on many high-profile apps and websites providing thorough testing and analysis. Using video editing
skills, assists with the creation of product demo videos, client marketing videos and other internal and external
video production needs.
iBeta – QA Tech
02.2011 – 05.2012
Performs testing for websites on several platforms while utilizing sql to observe data patterns and
anomalies. Also, has performed intensive exploratory and script driven testing on Android and iOS devices.
Has performed testing on several mainstream companies such as Amazon and HBO to name a few as well as
website based testing for Shopathome.com.
D&J Enterprises – Graphic and Print Designer
05.2010 – 09.2010
Created multiple websites with features such as forums, employee logins and office system in house,
and different types of forms. Also, did print work such as frisbees, t-shirts, and business cards. Responsible for
scheduling, all paperwork and helping to manage the phone lines. Created a lot of SEO and social media
connections including but not limited to Facebook.
Reed Business Information – QA Tech
06.2009 – 04.2010
Writes, revises, and verifies quality standards and test procedures for web design and product
evaluation to attain quality of software economically and efficiently. Submitted design critiques of websites or
new ideas. Ran automated regression scripts at the end of each day. Also performed administrative activities
for the office.
HQ Productions at WDAY Channel 6 News – Web Producer
01.2007 – 10.2009
Responsible for producing online commercials for the HQ Productions department. Production
involved designing commercials using client video and stills and developing voice over scores. References
available upon request.
Girl Scout Leader - Girl Scouts of the USA
09.2004 – 08.2007
Leading 8-year-old girls in educational and volunteer-based activities.
Resolve: Walk of Hope - PR Manager
01.2017 – Present
Organizing and supporting PR and marketing efforts for the Walk of Hope event, taking place on June
24, 2017. Efforts include releasing press releases, securing celebrity endorsements, connecting with the local
media, and working towards an end goal of increasing the number of participants and event recognition in the
Denver metro area.
The Endo Challenge - Marketing Manager
08.2013 – Present
Leads efforts in social media advertising and engagement campaigns. Designs look and feel of email
automation nurture programs. Management of social media coordinator and blog writer. Responsible for ad
placement in local publications, both in print and digital. Updates websites as needed.