My 20+ year career in marketing and communications has provided me with vast experience working with all types of clients and a wide variety of business experiences.
I am an experienced online marketer and am very adept at integrating digital elements into all aspects of marketing, communications, and business in general.
As a Marketing Director I have been responsible for directing and managing marketing departments, strategic marketing research, planning and implementation, marketing financial tracking, and support of corporate research, marketing and brand initiatives. I led teams of in-house designers, writers, and strategic marketing communications professionals that develop, implement and track the companies marketing communications including PR, print collateral, and online marketing, in support of business development, sales, new product development and brand strategies and communications.
• Manage strategic marketing planning for product development, sales and business development including online marketing, marketing collateral, advertising, trade show presence, and media relations
• Responsible for companies brand presence in U.S., Canada, Mexico, South East Asian and parts of South America
• Strategic lead for Internet presence and new media strategies
• Responsible for marketing budgets and expense tracking
• Responsible for in-house marketing communications department
• Leadership liaison working to maintain brand consistency globally
My specific areas of expertise are:
Strategic Marketing Planning
Integrated Campaign Management