Kevin C. Fox

Successful marketing leader with integrated marketing vision and creative business background
Reply rate:
Hourly ($/hour)
56 years old
Wichita, Kansas, United States
25 years
KEVIN C. FOX CBC CERTIFIED BUSINESS COMMUNICATOR 442 Park Dr. Haysville, KS 67060 -- MARKETING DIRECTOR Successful marketing leader with a proven ability to create and manage corporate communications and brand identity for clients such as The Coleman Company, Capital Cities ABC Inc., Goodyear, Pennzoil, Wendy’s, Snap-on, Saturn, Viega and Burns & McDonnell Engineering Company Marketing professional known for the ability to manage creative online and traditional marketing communications and research for large companies with a proven track record of strategic positioning, research and analytics, creative conceptualization and motivational leadership combined with an extensive background in budget and sales and marketing tracking. Areas of Expertise Include: § § § § Marketing Communications Global Marketing Planning Global Brand Management Budget/Financial Tracking § § § § Creative Direction Positive Client Relationships Online/ E-Marketing Analysis and Reporting § § § § Strategic Research & Planning Brand Architecture Project Management Technology/ New Media PROFESSIONAL EXPERIENCE VIEGA LLC, Wichita, KS 2015 - PRESENT Marketing Director As Marketing Director for the U.S., Canada, Mexico and Latin America I am responsible for directing and managing Viega’s marketing department, including strategic marketing research, planning and implementation, marketing financial tracking, and support of corporate research, marketing and brand initiatives. I lead a team of in-house designers, writers, and strategic marketing communications professionals that develop, implement and track the companies marketing communications including PR, print collateral and online marketing, in support of business development, sales, new product development, brand strategies and communications. I am also the strategic marketing lead for the companies online presence including, social media, email marketing, mobile marketing and digital presence § Manage strategic marketing planning for product development, sales and business development including online marketing, marketing collateral, advertising, trade show presence, and media relations § Responsible for companies brand presence in U.S., Canada, Mexico and Latin America § Strategic lead for Internet presence and new media strategies for North America § Strategic lead for company’s digital, email, mobile and social media marketing presence § Responsible for marketing budgets and expense tracking § Responsible for in-house marketing communications department § Leadership liaison working to maintain brand consistency globally with Viega Germany § Strategic Marketing lead for global digitalization team BURNS & MCDONNELL ENGINEERING, Kansas City, MO 1998 - 2015 Corporate Marketing Strategist Hired to manage 22-person in-house marketing and research department. Promoted into strategic marketing position in charge of marketing communications for the company’s global practices totaling approximately $2.5 billion in sales. As a Marketing Strategist, I was responsible for strategic marketing research, planning and implementation, marketing financial tracking, and support of corporate research, marketing and brand initiatives. I was also the lead strategist for the company’s global Internet presence, email marketing, social media and digital presence Kevin C. Fox Page Two BURNS & MCDONNELL ENGINEERING (CONT…) § Managed strategic marketing planning for business units, including, marketing collateral, advertising, and trade show presence, market research and media relations. § Developed and managed company Internet and multimedia presence globally. § Lead member of company technology advances including CRM, intranet, management information system, company employee portal and general technology initiatives. § Responsible for marketing sales and expense tracking § Marketing strategist for regional and national research analytics, focus group research, and research for new business initiatives § New media (video, multimedia, SEO, web analytics) strategist § Strategic lead for company’s digital, email, mobile and social media marketing presence AMERICAN IDENTITY, Kansas City, MO - Senior Art Director Project manager for creative advertising and online marketing projects for clients such as Pennzoil, Goodyear, Wendys, Snap-on and Saturn. At American Identity I was responsible for hiring sub-contractors to complete graphic design, photography and printing for client collateral pieces. Established budgets and managed expenses for all projects. Worked with large printing companies to produce printed collateral, managing press checks and schedules. I also developed e-commerce websites for promotional products. § Creative direction of client projects § Online marketing development § Worked directly with high-profile corporate clients § Responsible for projects from conceptual development to delivery SOFT-TEK INTERNATIONAL, Wichita, KS 1994 – 1996 Creative Director Directed ALL collateral marketing, advertising, and product pieces. Developed software collateral, product manuals and packaging. Responsible for company Internet presence and support website for software products. • Designed and managed production of brand marketing materials and software packaging • Created and managed company identity • Developed software product HELP files, both electronic and hard copy • Created advertising and direct marketing materials • Developed strategic company Internet presence STUDIO 151, Owner - Sole-proprietor Marketed, managed and created graphic design, video, and photography projects for such clients as The Coleman Company, Pioneer Balloon Company, PreGame Athletics, Sullivan Higdon Sink Advertising Agency, The Fresno BEE and the City of Wichita. Managed all studio business activities. • • • • Photography, video, and graphic design services Operation of business Management of 1200 square foot studio property Marketing and sales of business services Kevin C. Fox Page Three EDUCATION B.F.A., Graphic Design, The Wichita State University (1987) Certified Business Communicator, Business Marketing Association (2003) Full Professor (Instructor) – Burns & McDonnell University REFERENCES Kendall Whitley 13906 S. Kaw Dr. Olathe, KS-,-Joseph Bathke, 9400 Ward Parkway, Kansas City, MO-,-Steve Bennett 15725 Hight Ave., Belton, MO-,-PERSONAL RECOGNITION- UMKC Bloch School of Business – Chairman Marketing Advisory Council- - City of Belton Public Works Council- - Belton Board of Parks Directors – President- - Business Marketing Association – Vice President Current - Who's Who in Business Worldwide 2000 - 2009 - Bronze Quill, International Association of Business Communicators- – Blue Quill, Burns & McDonnell (award for being published) 2002- National Award of Excellence, Business Marketing Association 2002 – Certificate of Appreciation, American Public Works Association 2001 – Masterpiece Award, Spangler Printing 1979 - Eagle Scout Boy Scouts of America
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