Khushboo Joshi

Khushboo Joshi

$4/hr
Marketing planning, Grass-root Marketing, Writing, editing & proofreading, content development
Reply rate:
-
Availability:
Full-time (40 hrs/wk)
Age:
39 years old
Location:
Ludhiana, Punjab, India
Experience:
1 year
RESUME KHUSHBOO JOSHI Current Address: Aggar Nagar, A-Block, Ludhiana Permanent Address: 316/317, Brij Palace, Shiv Nagar Colony, Bhiwani, Haryana - 127021 Date of birth: 3rd March, 1985 E-maill:-Contact No:- CAREER OBJECTIVE Aspiring to work with an esteemed organization which allows me to utilize my experience, leadership skills and innovative thinking while gaining new experience, promoting growth in my career and best serving my employer in all aspects. WORK EXPERIENCE mKonnekt: Dec 2016 till today. Responsible for Content planning and execution for clients & partners Making monthly plans for any online/offline activities base on the national days of the calendars Co-ordinate within the team for the content creation and execution including the creatives form the creative designers Grassroot marketing Kingston Technology : Jan 2009 – June 2012. Co-ordination with Creative Agency related to all branding, communication and media activities Vendor management which includes new vendor hunt, negotiations, payment process, sample approval, comparative quotes Analysis on the completed projects with reference to budgets allocated Vs. total spends Co-ordinate with Distributors for various Market Development Activities right from incentive programs, channel development, channel promotions, partner meets etc. Co-ordinate with publications, media and all other external entities to explore newer possibilities of brand visibility: Print Ads in Photo Magazines like Asian Photography, Smart Photography, Better Photography; Tech Magazines like Digit, Chip, Computer Active; Gadget Magazines like Stuff, Exhibit etc. Outdoor Advertising in various Tier I, II and Tier III cities. Explore new verticals for brand alliance and tie-ups: Tied-up with Kingfisher, DLF, Fox Star Studios, Zapak, Shemaroo Manage online branding and promotions for the Company: Facebook Page, “Kingston Insider India”, promotions on thinkdigit.com, ibibo.com, in.com, techtree.com etc. Manage Events, Exhibitions and Promotions: Taking initiatives of sponsorships with college fests, summits, conferences etc. to discover the new verticals’ for brand visibility and hence brand building Team Awards NCN Awards 2009 – Best SSD and Best Memory Module Company of the Year Smart Photography Awards 2009 – Best Accesory, CF Card of the Year Asian Photography Awards 2010 – Best CF Card for the Year Computer Active Awards 2011 – Best Flash Memory Company of the Year Asian Photography Awards 2011 – Best Marketing Concept of the Year TravelPort Holidays (I) Pvt. Ltd. : Nov 2007 to Dec 2008. Manage the Events, Exhibitions and Promotions. Handle the designing and release of the Advertisements. Manage the printing of all the promotional materials, e.g. Booklets, Fliers, Brochures, Catalogues etc. Taking initiatives of the tie-ups in Advertising agencies and PR agencies Co-ordinate and Manage the Retails. Take care of the Visual Marchandise at the retail counters Events and Exhibitions attended: Farewell event of the CEO, South African Tourism TTF-OTM, 9th Jan 2008 Loyalty Summit’08, 22nd-23rd Jan 2008 ‘Egyptian Night’, Egypt Tourism, March 2008 HR Forum, 24th April 2008 KoraAmruta Exports, Mumbai : May 2007 to Oct 2007. Job Profile and responsibilities Project Coordinator – Construction, Events & Marketing Responsibilities: Develop Business profile of the Company Responsible for all the activities including the clientele presentations, website designing, etc. Involved in management of different types of marketing activities such as preparing marketing letters, designing marketing catalogues and collaterals, etc. Drafting of all the HR documents. Co-coordinating in all the HR practices. EDUCATIONAL QUALIFICATIONS YearInstitutionDegree/CertificatePercentage 2007 S.N.D.T Women’s University, Mumbai MHSc. (Extension Education) 65% 2005 IsabellaThoburnCollege, LucknowB.ScHSc 65.4% 2002 Bhavan’s K.D.K.V.M. , Renukoot C.B.S.E (XII) 65.2% 2000 NirmalaConventHigh School, Renukoot C.B.S.E (X) 79% ACADEMIC PROJECTS Research conducted on ‘Influence of advertisements on street children’: An in depth study on the topic is done. Interviewed 100 children from the sheltered NGOs, from NGOs having day-care centre and children on the streets, i.e. from beaches, signals, and stations for the study. Analysis was done using SPSS and results were compiled. Worked on Media Production projects: Designing an audio- visual documentation. Prepared an audio script, which was recorded at GYANVANI (The local radio channel of Mumbai at SNDT, Churchgate). Recorded radio programmes as academic exercise. Made short films (audio, visual and audio-visual) as a part of academic projects, 2006-07. Worked on a project “nutritional and health status of women in Ramesh Nagar”: Conducted survey of the community to find out the nutritional status of the women of Ramesh Nagar, Andheri (W), Mumbai. Based on the data collected, interventions were designed and carried out in the area. Media documentation of the project was done. Designed written publicizing material for a dream NGO on Vocational Training: Designed titles, logos as well as activities undertaken by the NGO. Different modes of publicizing NGO as visiting card, pamphlets, and brochure etc were designed. Worked with RajasthaniMahilamandal, an NGO in Mumbai: Conducted surveys of slum women, asking them the awareness and satisfaction level of the organization’s facilities. Volunteered in a medical camp conducted the organization. Conducted educational as well as vocational classes for slum children. Volunteered in a fest named- Rajasthan Calling organized by the organization. ADDED QUALIFICATIONS One month internship as a dietetic intern in Vivekananda Polyclinic, Lucknow, 2005. Did practical works which included making of files, folders, projects and seminars, 2002-05. Attended a seminar organized by The Indian Society for Parenteral and Enteral Nutrition in the year 2004. Participated in an outreach programme of AIDS awareness and counseling, 2003. Volunteered for ‘diet-gallery’ and skit in National Nutrition Week, 2005. INTERNSHIP COMMUNITY DEVELOPMENT PROGRAMME, SNDT, MUMBAI (May2006 to June2006) Project Description: Conducted the survey of the area. Designed pamphlets and brochures for different projects and campaigns. Gave lectures on various topics. Took classes of children from 8-16 years & girls in the age group 13-25 years Project Experience: The project gave me a practical experience as well as an opportunity to apply theoretical knowledge and concepts to practical situations and come with feasible solutions in available resources. Also worked in the areas of child life, and education of children from lower socio-economic group. IT SKILLS Extremely proficient with Microsoft office suite (word, excel, powerpoint etc.). Graphic adept include Corel Draw Graphics suite, Adobe Photoshop and Internet Applications. Statistical data analyzer, SPSS known. LINGUISTIC PROFICIENCY English and Hindi
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