Laura Rudicel

Public Relations/Media Relations/Marketing/Business Development Professional
Reply rate:
-
Availability:
Full-time (40 hrs/wk)
Age:
33 years old
Location:
Yukon, Oklahoma, United States
Experience:
8 years
S UMMARY Laura Rudicel PUBLIC RELATIONS/ MARKETING PROFESSIONAL o 3412 Sardis Way Yukon, OK 73099 5 (817) 897 – 1170 É- ļ /laurarudicel Ambitious, energetic and polished public relations and media professional with nearly eight years of experience in multiple industries. Successful in developing and executing comprehensive communications and marketing plans that build awareness, drive growth, and expand market share. Extensive background in crisis communications, issues management, print and digital production, social media, search engine optimization, promotions, branding, event coordination and advertising. E XPERIENCE Multi-site Communications Manager Corvias Campus Living 2015 – May 2016 Corvias Military Living 2012 - 2015 Managed traditional public relations and communications as well as marketing initiatives for Corvias’ largest student housing project in Georgia; oversaw communications and B2C marketing to nearly 20,000 residents living in Corvias-managed on-post housing; and fostered relationships with Higher Education, Army and community stakeholders.  Began to organize seven ribbon cutting ceremonies to open eight residence halls during the summer of 2016. Worked directly with campus staff to coordinate event logistics and media as well as creating a robust internal communications plan to increase partnership awareness with potential customers and current stakeholders.  Developed seven construction communication plans to include PR tactics like informational sessions with student and campus leaders, VIP/media hard hat tours, regularly releasing good news stories through multiple media and social channels, etc. in order to create excitement around the new on-campus housing options.  Oversaw the creation of an extensive marketing toolkit for each campus.  Coordinated and held nine marketing workshops with all University System of Georgia Residence Life teams in portfolio.  Assisted Communications Director in B2B marketing tactics by leveraging Corvias as an industry leader through an extensive media campaign and creating a sales toolkit to include tear-off sheets, brochures, videos and one pagers.  Contributed to the 174 percent increase of Corvias overall media impressions from 2013 to 2014 by writing more than 30 articles. Publications included resident newsletters, post and local newspapers plus trade publications like Defense Communities and Privatization Press.  Developed and executed yearly marketing plans to maintain or increase occupancy of 5,400 units located at two military installations.  Complete oversight of five, multifaceted B2C marketing campaigns in 2014 with production of flyers, displays, and radio advertisements, as well as email series and social media promotion to entice service members and their families to live on post.  Attended trade shows to market Corvias’ products and serve as a brand ambassador.  Managed crisis communications by drafting internal talking points, creating external messaging and responding to media inquiries.  Promoted and protected brand integrity through all communication mediums.  Created and implemented media plans to increase brand awareness.  Worked with creative team to develop or update publications and brochures, such as the Sustainability Brochure, to be used at trade shows and in press kits.  Managed, updated and wrote new content for installation specific-websites. Communications Manager Lawton Fort Sill Chamber of Commerce 2012 – 2012 Managed communications to more than 3,000 Chamber members via print, electronic and social media platforms. Laura Rudicel  Grew community project visibility 10 percent more than previous manager by leading campaign efforts, which required collaborating with local stakeholders, such as city mayor, Cameron University president, and business leaders.  Sold more than $10,000 worth of website, e-newsletter and print publication ad space.  Worked with manager to conceptualize and create all Chamber collateral.  Served as brand ambassador at Chamber and community events.  Developed copy and designed weekly e-newsletter.  Collaborated with team in order to create event materials to include event programs, table signs, flyers, TV/Radio/Newspaper advertisements and press releases.  Managed Chamber website and social media channels. News Anchor/General Assignments Reporter PUBLIC RELATIONS/ MARKETING PROFESSIONAL o 3412 Sardis Way Yukon, OK 73099 5 (817) 897 – 1170 É- ļ /laurarudicel KSWO-TV, ABC affiliate 2009 – 2012 KWTX, CBS affiliate 2008 – 2008 Reported and anchored newscasts in the 144th and 90th markets to bring local community the most up-to-date and reliable news.  Produced and anchored the only weekend morning newscast in Texoma.  Generated, wrote and edited local stories on a daily basis to be watched by more than 200,000 household viewers.  Utilized Facebook and Twitter as a networking and promotional tool.  Pitched, developed, wrote and edited quarterly special report stories to include a 10minute piece on Henry O. Flipper – the first African American graduate from West Point Military Academy who saved Fort Sill from a malaria outbreak by engineering a ditch to drain infested swamp water in 1877.  Reported live in studio and at on-site locations.  Updated website content. E DUCATION Emory University B.A | Film and Media Studies T ECHNICAL S KILLS       Email marketing systems: Constant Contact and LeaseLabs Social media: Facebook, Twitter, Snapchat, Pinterest, LinkedIn and Instagram Creative design: Adobe Photoshop and InDesign Microsoft: Word, Excel and PowerPoint Metric analyzes: Google Analytics, Radian6 and Hootsuite Non-linear video editing: Avid, Quantel, Pinnacle and Adobe Premiere C OMMUNITY INVOLVEMENT PRSA-OKC: Local chapter board member and national member Zeta Tau Alpha – OKC Alumnae Chapter: member Junior League of Oklahoma City: provisional member OK Regional Food Bank: volunteer Lawton Fort Sill Chamber of Commerce: Former Annual Banquet Committee, Co-Op Executive Committee, Co-Op Annual Banquet Committee, Military Affairs Committee, and member  Leadership Lawton Fort Sill: 2014 class graduate and served as Media Committee Chair for class project  Corvias Foundation: facilitated and attended Adopt-a-Charity days for Forts Sill and Polk      Laura Rudicel o3412 Sardis Way, Yukon, OK 73099 5 (817) 897 – 1170 É-ļ /laurarudicel R EFERENCES Kelly Douglas Communications Director Corvias Campus Living-(910) 824 – 4624 Kristen Mulvey Communications Specialist Corvias Campus Living-(401) 301 – 2586 Amber McNeil Business Director Corvias Military Living-(580) 574 – 9343 CSM David Carr Command Sergeant Major Department of the Army-(580) 917 – 5968

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