3412 Sardis Way
Yukon, OK 73099
(817) 897 – 1170
Ambitious, energetic and polished public relations and media professional with nearly
eight years of experience in multiple industries. Successful in developing and executing
comprehensive communications and marketing plans that build awareness, drive
growth, and expand market share. Extensive background in crisis communications, issues
management, print and digital production, social media, search engine optimization,
promotions, branding, event coordination and advertising.
Multi-site Communications Manager
Corvias Campus Living
2015 – May 2016
Corvias Military Living
2012 - 2015
Managed traditional public relations and communications as well as marketing initiatives
for Corvias’ largest student housing project in Georgia; oversaw communications and
B2C marketing to nearly 20,000 residents living in Corvias-managed on-post housing; and
fostered relationships with Higher Education, Army and community stakeholders.
Began to organize seven ribbon cutting ceremonies to open eight residence halls
during the summer of 2016. Worked directly with campus staff to coordinate event
logistics and media as well as creating a robust internal communications plan to
increase partnership awareness with potential customers and current stakeholders.
Developed seven construction communication plans to include PR tactics like
informational sessions with student and campus leaders, VIP/media hard hat tours,
regularly releasing good news stories through multiple media and social channels,
etc. in order to create excitement around the new on-campus housing options.
Oversaw the creation of an extensive marketing toolkit for each campus.
Coordinated and held nine marketing workshops with all University System of
Georgia Residence Life teams in portfolio.
Assisted Communications Director in B2B marketing tactics by leveraging Corvias as
an industry leader through an extensive media campaign and creating a sales toolkit
to include tear-off sheets, brochures, videos and one pagers.
Contributed to the 174 percent increase of Corvias overall media impressions from
2013 to 2014 by writing more than 30 articles. Publications included resident
newsletters, post and local newspapers plus trade publications like Defense
Communities and Privatization Press.
Developed and executed yearly marketing plans to maintain or increase occupancy
of 5,400 units located at two military installations.
Complete oversight of five, multifaceted B2C marketing campaigns in 2014 with
production of flyers, displays, and radio advertisements, as well as email series and
social media promotion to entice service members and their families to live on post.
Attended trade shows to market Corvias’ products and serve as a brand ambassador.
Managed crisis communications by drafting internal talking points, creating external
messaging and responding to media inquiries.
Promoted and protected brand integrity through all communication mediums.
Created and implemented media plans to increase brand awareness.
Worked with creative team to develop or update publications and brochures, such
as the Sustainability Brochure, to be used at trade shows and in press kits.
Managed, updated and wrote new content for installation specific-websites.
Lawton Fort Sill Chamber of Commerce
2012 – 2012
Managed communications to more than 3,000 Chamber members via print, electronic
and social media platforms.
Grew community project visibility 10 percent more than previous manager by
leading campaign efforts, which required collaborating with local stakeholders, such
as city mayor, Cameron University president, and business leaders.
Sold more than $10,000 worth of website, e-newsletter and print publication ad
Worked with manager to conceptualize and create all Chamber collateral.
Served as brand ambassador at Chamber and community events.
Developed copy and designed weekly e-newsletter.
Collaborated with team in order to create event materials to include event programs,
table signs, flyers, TV/Radio/Newspaper advertisements and press releases.
Managed Chamber website and social media channels.
News Anchor/General Assignments Reporter
3412 Sardis Way
Yukon, OK 73099
(817) 897 – 1170
KSWO-TV, ABC affiliate
2009 – 2012
KWTX, CBS affiliate
2008 – 2008
Reported and anchored newscasts in the 144th and 90th markets to bring local
community the most up-to-date and reliable news.
Produced and anchored the only weekend morning newscast in Texoma.
Generated, wrote and edited local stories on a daily basis to be watched by more
than 200,000 household viewers.
Utilized Facebook and Twitter as a networking and promotional tool.
Pitched, developed, wrote and edited quarterly special report stories to include a 10minute piece on Henry O. Flipper – the first African American graduate from West
Point Military Academy who saved Fort Sill from a malaria outbreak by engineering a
ditch to drain infested swamp water in 1877.
Reported live in studio and at on-site locations.
Updated website content.
B.A | Film and Media Studies
T ECHNICAL S KILLS
Email marketing systems: Constant Contact and LeaseLabs
Social media: Facebook, Twitter, Snapchat, Pinterest, LinkedIn and Instagram
Creative design: Adobe Photoshop and InDesign
Microsoft: Word, Excel and PowerPoint
Metric analyzes: Google Analytics, Radian6 and Hootsuite
Non-linear video editing: Avid, Quantel, Pinnacle and Adobe Premiere
PRSA-OKC: Local chapter board member and national member
Zeta Tau Alpha – OKC Alumnae Chapter: member
Junior League of Oklahoma City: provisional member
OK Regional Food Bank: volunteer
Lawton Fort Sill Chamber of Commerce: Former Annual Banquet Committee, Co-Op
Executive Committee, Co-Op Annual Banquet Committee, Military Affairs
Committee, and member
Leadership Lawton Fort Sill: 2014 class graduate and served as Media Committee
Chair for class project
Corvias Foundation: facilitated and attended Adopt-a-Charity days for Forts Sill and
o3412 Sardis Way, Yukon, OK 73099 5 (817) 897 – 1170 É-ļ /laurarudicel
Corvias Campus Living-(910) 824 – 4624
Corvias Campus Living-(401) 301 – 2586
Corvias Military Living-(580) 574 – 9343
CSM David Carr
Command Sergeant Major
Department of the Army-(580) 917 – 5968