Leisha M Guzman Torres

Since March 2020, I have been learning hands on the skills it takes to build an online business from scratch. From branding to content creation, I have been learning which tasks need to be done to achieve the expected results and to balance wearing all the hats of an entrepreneur. I have some experience doing the following:

Branding

• Researching possible markets,
• selecting a niche,
• using graphic design tools and principles to create logos

Website Creation

• Use Wix, Squarespace, and Wordpress to create websites
• Design Website Layout using brand colors
• Write Copy
• SEO Optimization
• List Products
• Optimize for conversions
• Blog creation, store creation (for multiple products and for services)

Product creation

• Trend research
• Designing Print-on-demand products using Canva and Acrylic paintings

Marketing

• Creating Marketing Campaigns
• Scheduling social media posts
• Establishing goals and tracking the correct metrics

Learning

• Attend weekly webinars
• Read
• Listen to podcasts
• Research

Project Management

• Organizing tasks
• Scheduling
• Time-tracking

I have also dabbled in video creation, from planning the content, filming, and editing the video.

Prior to working on getting my business off the ground, I was a language teacher. I have taught English, Spanish, and even basic Mandarin Chinese. My favorite age group to teach is adults because I get to work with a population that struggles to acquire a new language, but has the desire to overcome that challenge by putting in the work. I have always been interested in foreign languages. As such, I speak some Mandarin Chinese, some Italian, and some Japanese as well as being fluent in both English and Spanish. This passion led me to completing a Master's in Linguistics with a 4.0 average.

Although I am passionate about teaching languages, I am a multi-passionate individual. Thus, I need to be constantly changing activities and expanding my knowledge of new areas to feel consistently excited, challenged, and fulfilled. That is why I took the time to finally start my own business. Since I was working teaching part time and writing my thesis full-time, I have yet to get my business off the ground. I have, however, learned a lot these past few months and am confident that I will have a breakthrough if I keep pushing forward!