Leni Andronicos

$50/hr
Digital content and social media specialist
Reply rate:
-
Availability:
Full-time (40 hrs/wk)
Age:
28 years old
Location:
2026, Sydney, Australia
Experience:
7 years
LENI ANDRONICOS 2/26 Military Rd, North Bondi, Sydney NSW 2026 | (M- |- PROFESSIONAL SUMMARY Digital native and content specialist based in Sydney, Australia. I'm currently the Director of Content at creative agency 303MullenLowe. Specialising in digital transformation, I have 7+ years experience defining and developing digital strategies for some of the world's leading media and content companies including 303MullenLowe, MTV, Southern Cross Austereo, NineMSN (Mi9) and Bauer Media. SKILLS Deep understanding of digital trends, specialising in digital transformation and social content High-level digital product management skills, including web development, audience analysis and data capture Expert in data, analytics, reporting and measurement Strong stakeholder management, client-facing Organised, strategic and solution-driven, strong planning skills and commercial awareness Proven team management skills, specialising in defining and developing staff ACKNOWLEDGEMENTS Nominated for B&T Magazine's 30 Under 30 Awards Winner of 2016 ASTRA for Most Outstanding Advertising Campaign (#MTVTRIPPERS) WORK HISTORY NOVEMBER 2016–CURRENT Director of Content | 303MullenLowe | Sydney, Australia ACHIEVEMENTS: Developed 2017 digital content strategy, rolling out across a number of international digital brands including eBay and Harley-Davidson. RESPONSIBILITIES: Responsible for leading, planning and managing the activities of the 303MullenLowe digital content and social team, including managing a team of content managers, digital producers, designers and editors Developing and executing a 360 content and social strategy, digital lead across campaign planning, pitches and strategy development Driving innovation and digital product development Responsible for leading the planning and development of campaign digital strategy Supporting and developing key client relationships, client-facing lead SEPTEMBER 2015-NOVEMBER 2016 Digital Content Director | Southern Cross Austereo | Sydney, Australia ACHIEVEMENTS: Lead Southern Cross Austereo and The Hit Network to record its highest ever digital audience, breaking unique audience records for four consecutive months. With over 450,000 average daily unique visitors (*Source: Nielsen Market Intelligence), SCA maintains its #1 Radio Group position, while the Hit Network leads the national Radio Brands group with 240,000 average daily UBs. RESPONSIBILITIES: Responsible for overseeing and managing all aspects of The Hit Network and it's digital entertainment properties, including managing the execution, delivery and ongoing development of the Southern Cross Austereo Digital Content Strategy across sites, mobile platforms and social media Leading the digital strategy for SCA's Hit Network across all properties (web, social and video) including metro station sites (Fox, 2Day, Hit105, Hit107, Hit929) and national entertainment property Scoopla Managing and developing a national team of over 25 digital production, editorial and video staff, P&L management, development and reporting Driving new product enhancements on websites and apps, including launch of new digital product verticals and brand refreshes Managing and reporting insights, data and analytics around products, platforms and audiences to key stakeholders within the network Representing the network in front of clients and partners, pitch-lead for commercial projects Managing and implementing commercial content campaigns across all properties, including client-facing lead on partner and affiliation relationships, events and media activations MARCH 2013-OCTOBER 2015 Digital Editor - MTV AU / NZ | VIACOM | Sydney, Australia ACHIEVEMENTS: Developed new content strategy, which led to a 458% YOY increase in traffic and saw over 1 million Australian unique visitors visit MTV.com.au in March 2015. Grew MTV Australia's digital audience to #1 in the 'Entertainment Music' category within Nielsen Market Intelligence. In 2015, I launched Viacom's first digital content series #MTVITGIRLS, recently acquired by Viacom International. In 2016, branded content series #MTVTRIPPERS went on to win the 2016 ASTRA for Most Outstanding Advertising Campaign RESPONSIBILITIES: Managing content, editorial and video output for all MTV websites and digital platforms including MTV.com.au, MTV Style, MTV Travel and MTV Dance Setting editorial and content plans for all properties and content initiatives, local and international including managing national team of writers and digital producers Developing content across on-air and online platforms, including break-out local productions and branded content series #MTVITGIRLS and #MTVTRIPPERS Developing and managing commercial marketing executions for MTV Networks digital platforms, including managing and overseeing the implementation of sales commitments across 360 platforms Managing the launch of new products including development, strategy, partnerships and content OCTOBER 2010-MARCH 2013 Digital Producer | Bauer Media Group: Australia | Sydney, Australia ACHIEVMENTS: Grew Bauer Media's Women's Network digital audience 200% YOY from October 2010-11. Managed the product launch, including strategy development (social and commercial) of HarpersBazaar.com.au, Grazia.com.au and Dolly.com.au. RESPONSIBILITIES: Led digital strategy for Women's Network sites, newsletters, social media and other products Conceived of and executed day-to-day and long-term digital vision, while developing and overseeing budgets, content calendar and programming priorities Managed team of digital producers and content output Responsible for product development, including blogger outreach, audience acquisition, content syndication, SEO, bookmarking Managed and developed commercial integrations for revenue-generating programs alongside advertising and consumer marketing teams JULY 2010-AUGUST 2010 Digital Producer | Mi9 (NineMSN) | Sydney, Australia RESPONSIBILITIES: Digital Associate across a number of Mi9 (NineMSN) properties prior to Bauer Media Group acquiring the Women's Network Managing digital products within Mi9's Women's Network, including content output, programming, commercial marketing executions, and client-facing activations Data and analytics reporting, social listening, audience insights REFERENCES Available upon request
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