Lisa Balthaser

Digital Marketer | Content Marketing | Blogging | Social Media Strategist
Reply rate:
Hourly ($/hour)
Philadelphia, PA, United States
5 years
Lisa M. Balthaser 6337 Mershon Street Philadelphia, PA- /- Summary Marketing professional dedicated to helping businesses increase their social media reach and educating them on the importance of social media presence for their businesses. Consistently demonstrates knowledge and expertise in the following areas:        Social Media Management/Strategy Customer Relations/Satisfaction Management Content Marketing Strategy Blogging Problem Analysis and Resolution Social Networks Microsoft Office: Word, Excel and Powerpoint        Social Platform Insights/Analysis Tools Quality/Process Improvement Workshops, Training and Development Strategic Planning Customer Service Management/CRM Wordpress Office Operations Management Employment History 2013-present Content Marketing and Social Media Strategist fleur de lisa solutions Philadelphia, PA  Content creation for blogs and social media platforms  Increase reach, engagement and conversions for clients  Develop training workshops and seminars to educate business owners on content marketing, social media and blogging strategy and implementation  Utilize insights and analytics to measure success and improve strategy to meet goals  Evaluate current social position, and develop strategy to meet company goals for clients  Run paid ads on social media platforms for client promotions, events and awareness campaigns  Teach clients how livestreaming can work for their business and develop a strategy to integrate with their current marketing plan  Blog set-up and training, and teach clients how never to run out of blog content  Speaking engagements on Social Media, Content Marketing, Strategy and Blogging  Network – Develop, form and nurture strategic partnerships and client relationships  Consistently self-educate to stay on top of current social media trends and changes 2012 – 2014 Social Media Strategy Manager – Volunteer  Volunteer social media strategist 2012 – 2013 Social Media Manager - Volunteer  Volunteer manager of social media marketing 2009 – 2013         The Women’s Solo Proj. Philadelphia, PA NTR Philadelphia, PA Senior Representative Primerica Financial Srvc. Mount Holly, NJ Coordinate, present and plan Women's Financial Empowerment Seminars Recruiting Life Insurance and Fixed Annuity Sales Conducting educational seminars for groups about how money works, and promoting financial products Training and developing downline employees Scheduling meetings and coordinating schedules with prospective clients and recruits Develop active communication and build relationships with potential clients and recruits Taking a proactive approach to networking events and training meetings 2011 - 2012 • • • • • • • • • Office Operations Manager Suluki Associates Willingboro, NJ Manage all aspects of dental office with 10 employees. Developed and Integrated Customer Interactive Internet Marketing Created Business Facebook Page Created copy for web site and updated web site as needed Implemented Internet Marketing and online reputation program to increase SEO Increased production by 6% by October 2011, with projections being 8% increase by end of year Successfully sold Dental Treatment Plans Increased collections over prior year by working with patients to successfully work out payment plans Approved and processed payroll 2007 – 2009 Compliance and Customer Service Manager Luigi Bormioli Corp. Horsham, PA  Managed department with $20 million in annual sales revenue. o Managed customer service employees/processes for all purchase orders point-of-order to customer delivery o Established and implemented internal control procedures. o Directed, planned, and implemented policies and objectives. o Assigned and delegated responsibilities to subordinates. o Resolved and troubleshot complex customer inquiries to meet both customer and company objectives. o Structured training procedures for new employees.  Led cross-functional teams in developing company-wide improvements. o Liaison for several departments to meet goals. o Collaborated with purchasing director regarding overseas shipments to meet customer order dates. o Teamed with sales and marketing departments for new product rollouts. o Worked with IT Manager to assist with all EDI problems and resolution. o Resolved Accounts Receivable chargebacks for Accounts Receivable Department.  Managed logistics, supply chain management and compliance procedures. o Reviewed and analyzed logistics procedures and worked with warehouse manager to streamline them. o Responsible for making sure all customer routing guide changes were in place by their start date. o Developed, wrote and implemented compliance process for warehouse.  Software Apprise 6.0 and trained on Apprise 7.2. Education 2002 Bachelor Degree – Marketing 1998 Associate Degree – Management/Marketing 1997 Associate Degree – Accounting Temple University Delaware Technical and Community College Delaware Technical and Community College Ambler, PA Wilmington, DE Wilmington, DE Professional Development 2006 General Accounting Course – American Bankers Association 2006 Supervisor Certificate – American Bankers Association Ongoing social media, content marketing and blogging online courses to keep abreast of changes. Memberships Professional Women’s Business Networking since February 2012 – Reading, PA Group Leader August 2013 - present Women Owned Business Club (WOBC) since 2013 Womanessity since 2014
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