Lisa M. Balthaser
6337 Mershon Street
Philadelphia, PA- /-http://www.fleurdelisasolutions.com/
Marketing professional dedicated to helping businesses increase their social media reach and educating them on the
importance of social media presence for their businesses. Consistently demonstrates knowledge and expertise in the
Social Media Management/Strategy
Customer Relations/Satisfaction Management
Content Marketing Strategy
Problem Analysis and Resolution
Microsoft Office: Word, Excel and Powerpoint
Social Platform Insights/Analysis Tools
Workshops, Training and Development
Customer Service Management/CRM
Office Operations Management
Content Marketing and Social Media Strategist
fleur de lisa solutions
Content creation for blogs and social media platforms
Increase reach, engagement and conversions for clients
Develop training workshops and seminars to educate business owners on content marketing, social media and
blogging strategy and implementation
Utilize insights and analytics to measure success and improve strategy to meet goals
Evaluate current social position, and develop strategy to meet company goals for clients
Run paid ads on social media platforms for client promotions, events and awareness campaigns
Teach clients how livestreaming can work for their business and develop a strategy to integrate with their current
Blog set-up and training, and teach clients how never to run out of blog content
Speaking engagements on Social Media, Content Marketing, Strategy and Blogging
Network – Develop, form and nurture strategic partnerships and client relationships
Consistently self-educate to stay on top of current social media trends and changes
2012 – 2014
Social Media Strategy Manager – Volunteer
Volunteer social media strategist
2012 – 2013
Social Media Manager - Volunteer
Volunteer manager of social media marketing
2009 – 2013
The Women’s Solo Proj. Philadelphia, PA
Primerica Financial Srvc. Mount Holly, NJ
Coordinate, present and plan Women's Financial Empowerment Seminars
Life Insurance and Fixed Annuity Sales
Conducting educational seminars for groups about how money works, and promoting financial products
Training and developing downline employees
Scheduling meetings and coordinating schedules with prospective clients and recruits
Develop active communication and build relationships with potential clients and recruits
Taking a proactive approach to networking events and training meetings
2011 - 2012
Office Operations Manager
Manage all aspects of dental office with 10 employees.
Developed and Integrated Customer Interactive Internet Marketing
Created Business Facebook Page
Created copy for web site and updated web site as needed
Implemented Internet Marketing and online reputation program to increase SEO
Increased production by 6% by October 2011, with projections being 8% increase by end of year
Successfully sold Dental Treatment Plans
Increased collections over prior year by working with patients to successfully work out payment plans
Approved and processed payroll
2007 – 2009
Compliance and Customer Service Manager
Luigi Bormioli Corp.
Managed department with $20 million in annual sales revenue.
o Managed customer service employees/processes for all purchase orders point-of-order to customer delivery
o Established and implemented internal control procedures.
o Directed, planned, and implemented policies and objectives.
o Assigned and delegated responsibilities to subordinates.
o Resolved and troubleshot complex customer inquiries to meet both customer and company objectives.
o Structured training procedures for new employees.
Led cross-functional teams in developing company-wide improvements.
o Liaison for several departments to meet goals.
o Collaborated with purchasing director regarding overseas shipments to meet customer order dates.
o Teamed with sales and marketing departments for new product rollouts.
o Worked with IT Manager to assist with all EDI problems and resolution.
o Resolved Accounts Receivable chargebacks for Accounts Receivable Department.
Managed logistics, supply chain management and compliance procedures.
o Reviewed and analyzed logistics procedures and worked with warehouse manager to streamline them.
o Responsible for making sure all customer routing guide changes were in place by their start date.
o Developed, wrote and implemented compliance process for warehouse.
Software Apprise 6.0 and trained on Apprise 7.2.
2002 Bachelor Degree – Marketing
1998 Associate Degree – Management/Marketing
Associate Degree – Accounting
Delaware Technical and
Delaware Technical and
2006 General Accounting Course – American Bankers Association
2006 Supervisor Certificate – American Bankers Association
Ongoing social media, content marketing and blogging online courses to keep abreast of changes.
Professional Women’s Business Networking since February 2012 – Reading, PA Group Leader August 2013 - present
Women Owned Business Club (WOBC) since 2013
Womanessity since 2014