Loay Youssef

Creative Designer Focusing on UX and Interaction Design, Mobile Apps Design, and Digital Marketing.
Reply rate:
Full-time (40 hrs/wk)
39 years old
Cairo, New Cairo, Egypt
10 years
Personal Details: - Name: ​LOAY ELDIN MOHAMED YOUSSEF MAHMOUD HASSAN - Date of Birth: 29/08/1979 - Mobile: - - Portfolio: ​https://www.behance.net/loayyoussef - Personal Website: ​http://loayyoussef.com - Linkedin: ​https://www.linkedin.com/in/loayyoussef/ - email Address:- Profile: With more than 4 years of agency working experience and more than 5 years of working in corporate and multi-national environment; I have participated in the design and the technical implementation of dozens of Websites, Portals, Applications, Landing Pages, and Digital Marketing Campaigns... starting from understanding Creative Briefs and Client's Brand Guidelines, Stakeholders Interviews, Research and Concept Ideation, Creating User Personas, Designing User Flows, Wireframes, Mockups, and ending with presenting and delivering designs in tight deadlines. I have a very good exposure to Agile methodologies, designing awesome UX for SaaS based websites, Interaction Design, Art Direction, and I have a solid success designing and implementing broad range of revenue-generating design projects covering many industries like FMCG, Retail, Automotive, Restaurants, Healthcare, Travel, Real Estate, Computer Software, Entertainment, Banking, and Education. Key Competencies - Creativity - ​Strategic thinking - Problem solving - Good planning and organisational skills - Leadership - ​Understanding of the latest creative trends - Communication - Excellent interpersonal and demonstration skills. - Spoken/ Written Languages: Arabic, English, French and German Employment History: 1- Senior Creative Designer and UX Design Specialist Company name: Raya Location: 6th of October City, Cairo, Egypt 12568 Dates of employment: June 2014 – May 2017 Responsibilities/ - Develop concepts for advertising or promotional campaigns. - Hire, develop and manage the creative team. - Select external suppliers when necessary. - Pitch ideas to clients. - Determining production requirements by reviewing client requirements. - Accomplishing work requirements by orienting, training, assigning, scheduling, coaching employees. - Meeting work standards by following production, productivity, quality, and customer-service standards; resolving operational problems; identifying work process improvements. - Determining project content by reviewing and approving artwork and copywriting materials developed by staff. - Managing quality assurance related to any visual communication. - Developing marketing strategies by examining client objectives; planning, scheduling, and completing design and production requirements - Researching new technologies and alternative methods of efficiency. - Provide advice and inspiration to Creative Team members, through guidance and examples. - Managing User Experience Design process including user research, designing user flows, wireframes, prototyping and creating visual mockups when working on a website or a mobile app. - Creating website designs. - Meeting with clients to discuss requirements and/or project progress. - Keeping up-to-date with recent technological and software developments. The scope of work includes working on full Digital marketing services including Market Research, Competitive Analysis, Strategic Planning, Creative conceptualization & ideation, Social Media Management, Digital Advertising, Search Engine Optimization & Marketing and Digital Analysis, e-commerce platform creation and website design; Using design tools like Photoshop, Illustrator, and coding technologies like HTML / CSS and Ads management tools like Hootsuite, Facebook ads manager and Google AdWords. Achievements/ - Provided branding direction for our clients. - Designed clean and well-constructed graphics. - Key player on the initial, conceptual stages of advertising campaigns and corporate identity programs, working closely with my team members to develop concepts that match the client’s business strategy. - Conceptualized and executed many advertising campaign for our clients. - Designing and revamping Raya’s lines of businesses corporate websites. 2- Advertising Technology Producer and Mobile Specialist Company name: Yahoo! Location: 6th of October City, Cairo, Egypt 12568 Dates of employment: November 2011 – October 2013 During my work at Yahoo, I participated in the design and technical execution of many digital marketing campaigns for international companies like P&G, Mercedes, Peugeot, Renault, Kia, Paramount Pictures, Boss, Vodafone, Cocacola, Pepsi, Nestle, Unilever, Turkish Airlines, Volkswagen, Toyota, Allianz, T-mobile, Targo Bank, HP, Orange, Microsoft, Nike, Nissan, MasterCard, mediamarkt, Tchibo, Edeka; covering EMEA market. Responsibilities/ - Deliver global processes that enable technical execution of all display ads solutions across the Yahoo! EMEA network of sites and partner sites using proprietary advertising building and serving tools. - Booking, scheduling, uploading creative and launching online and mobile ad campaigns using Yahoo!’s online ad management systems. - Defining and maintaining advertising specification, establishing best practices and technical Quality Assurance. - Provide support for the Advertising Operations team on day-to-day ad-related issues and train them on executing common display advertising solutions. - Identifying and developing Mobile based display advertising. - Manage the implementation of rich media ad campaigns from a technical operations standpoint, including creative consultation and media placement, defining and maintaining advertising specification, establishing best practices and technical QA. - Develop a good knowledge of the display advertising markets in the Middle East and rest of EMEA by maintaining the operational relationship with internal and external clients. - Collaborate with cross-functional team members to monitor project activities and track progress against the plan. Identify delays, budget or technical quality concerns so they can be proactively addressed. - Maintain expert knowledge of Yahoo! Platform and competitive products to develop and present unique solutions; provide expertise in systems integration and the latest industry trends and technologies. Working as an Ad Tech specialist at Yahoo! allowed me to participate in the design and the technical implementation of many digital marketing campaigns for many international brands using Yahoo's ad management systems like "Apt", "AdInterax". Achievements/ - Working as a "Mobile Specialist" at Yahoo's Cairo office to help Ad Ops team and Ad Tech team troubleshooting and publishing mobile Ads, as well as training technical teams on using mobile Ads publishing tools. - Exposed to different types of display advertising platforms like Google Display Network, Doubleclick and Google analytics and different types of Ads formats and placements. - Learned to analyze large data sets to see how a number of key metrics work together to maintain a target ROI. - Completed intensive training programs in User Experience Design, communication skills, HTML5 and Consumer Behavior. 3- UI/UX Designer Company name: Travelfox Location: Alexandria, Egypt Dates of employment: August 2009 – October 2011 TravelFox is a Travel search engine where you can Search, compare 1000s of travel websites for cheap flights, hotels, car rentals, cruises and vacation rentals. Responsibilities/ - Designing and coding website interface. - Worked closely with most known online travel search engines like Kayak, Expedia, Booking, TripAdvisor, Priceline, Momondo, Dohop, Wego, Orbitz - Creating Mockups and prototypes to support A/B testing. - Creating clean technical specification documents and guidelines to be used in the application development process. 4- Senior Web Designer Company name: IT Vision egypt Location: Alexandria, Egypt Dates of employment: October 2007 – October 2008 Responsibilities/ - Web Design Team Leading. - Designing websites. - Assist in the design and building of new website mockups. 5- Freelance Web Designer Company name: Freelance based Dates of employment: 2007 – 2011 Working as a freelance web designer allowed me to learn how to approach a client, how to present my ideas and how to run a successful meeting. During this period, I was involved in determining technical requirements for the projects I am working on, analyzing website content and features, creating visual designs and coding interface. Educational qualifications: 1- School / Lycée La Liberté d'Alexandrie. 2- University / Bachelor of Science - BS / Commerce. Alexandria University Graduated - 2002 Professional development: 1- "The Art of Marketing Diploma". Regional IT Institute (Riti) - Cairo 2016 2- User Experience (UX) Design For Engagement. Udemy.com (by Susan Weinschenk, Ph.D.) 3- Gamification Coursera.com (by University of Pennsylvania) Skills: - Good at creating concepts for others to work on. - Excellent communication and presentation skills in order to pitch ideas to clients or directors and also explain my ideas to the creative team members. - Hand coded HTML5 & CSS (compatible with standards compliant browsers), Bootstrap, Responsive web design... which allowed me to create modern and stylish websites for the clients. - Understanding of UX Design process, which allowed me to create user-friendly websites for the clients including creating user profiles, user stories, wireframes, prototypes and usability testing. - Understanding of website development techniques which allowed me to work and communicate with the development team on delivering the assigned projects. - Professional user of Photoshop, Illustrator, Adobe Creative Suite, Balsamiq, Sketch and InVision. - ​Experience working with front-end and backend developers on projects based on ruby on rails, php, ASP.net.

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