Matthew Stuckings

Matthew William Stuckings ​2/31 King St, Bayswater, 3153 VIC-- My goal is to solve business problems using entrepreneurship through creativity and innovation. My philosophy, “change that adds value,” is put into practice by designing, iterating and testing robust solutions to what is holding back organisations from increased effectiveness and performance. Key Competencies • • • • • • • • • • • • Strategies for channel growth and customer retention​, possessing a strong business acumen Extensive CMS experience​ in launching and operating ecommerce sites on the Shopify Plus platform Global outbound logistics​, fulfillment processes, inventory control, and demand planning Extensive detail oriented project management experience ​including, scheduling and budget management Data analytics, creating and executing insights ​from Google Analytics, Shopify, Shipstation and other platforms Ecommerce management and digital ​merchandising, abandon carts, UX, CRO, technical SEO, SaaS applications Automating ​fulfillment processes for returns, replacements, samples and common types of customer inquiries Managing chaos​ in an unstructured environment, aligning execution with business strategy Collaborative problem solving, negotiation and conflict resolution ​skills with international teams and vendors Relationship management​ with wholesale accounts, stakeholders, remote vendors, and associated escalations Making reasoned decisions under pressure​ when conflicting priorities emerge, maintaining a positive attitude Leading​ staff and contractor training, vendor negotiations, 10 or more direct reports and 30 contractors Key Technical Skills • • • • • Certified ​as a Shopify Partner - 2018 Power user ​of Google Apps for business, Shopify Plus CMS and 3rd party applications, Adobe Pro, Slack, Shipstation, Shipwire, Zendesk, Zapier, Typeform, Lucidchart, Stripe, Shopify Payments, PayPal, and HotJar Strong Experience ​in project methods such as Kanban and other Lean principles, SCRUM, Agile, and Waterfall Advanced​ Adobe CC, Google Analytics, Liquid, Sheets/Excel for data manipulation, pivot tables, and visualisations Basic ​experience​ ​in WordPress CMS, Liquid, HTML, CSS, Regex, API calls, Xpath for JSON/XML, and Ruby scripts Work History Mar 2016 – Feb 2018 Ecommerce Specialist & Global Fulfillment Manager LIFX Creators of smart Wi-Fi enabled LED lights, pronounced (life-x) started back in 2012 with the most successful Kickstarters campaign at the time. Since then, LIFX now connects with a wide range of smart home devices and has expanded into 90+ countries. In charge of the management, launch, channel strategies, localisation, and GMV of two Shopify Plus stores. In addition to fulfillment, daily operations, inventory control, and demand planning for global B2C operations. Collaborating internally with Ecommerce and Marketing Managers to iterate and execute global channel strategies for growth and customer retention. In addition, there were a number of projects taken on to help scale revenue from $USD4.46m in 2016 to $USD7m in 2017. Additional Responsibilities • Data analytics from multiple platforms including purchase and shipping patterns, GMV, CNP fraud, campaign performance, and AOV in each of the four currencies • Technical SEO including canonical links, page redirects, keyword search and page layout iterations • Collaboration with Marketing on bi-weekly EDM to a database of 325,000 • Digital merchandising, taxonomy, navigation, and filming video tutorials for social and EDM • Constructed the customer journey for end-to-end fulfillment, abandonment and welcome series • Management of development budget for European site launches • Deploying code, layouts in both live and staging environments, cross-browser and device testing Page 1 | 4 Key Achievements in Ecommerce Management & Driving Growth • Launch of eu.lifx.com and uk.lifx.com creating $USD962,000 of revenue in 8 months • Collaborated internally to launch a country targeted ad server strengthening sales by $388,395 in 2017 through the LIFX app, increasing repeat purchases and customer retention • Increased the AOV from $USD178 to $USD200, significantly impacting revenue • Project managed the requirements, business rules, development and end-to-end testing of an API connection between 3PL partner based in Europe and middleware routing engine Shipstation. • Automated the shipping of replacement units, samples and customer inquiries through Typeform and Zapier, using Agile methods to iterate until a solution was found with available technology. Reducing data entry by 259 hours in 6 months, creating 2,220 shipments, tracking inventory for accounting, and reducing processing from 10-15 business days to next business day. In addition to creating 2,085 tickets with pre-filled information, reducing agent touches to solve from 6 to 2 • Spearheaded order and replacement fraud guidelines, limiting CNP fraud to industry standards of 0.3 - 0.5% of total sales, removing chargeback risk from in excess of $100,000 in transactions • Headed inventory and global logistics through five warehouses. Created a demand planning system for stock alerts to monitor levels during flash sales and inform manufacturing of the next production batch for lead times. Creating stability from chaos, leading consistent revenue Before being promoted to Ecommerce Specialist I made a proposal to management outlining where the gaps in the business where, and how I thought my I could solve them. Ecommerce Assistant LIFX Management of the day-to-day operations, sales, customer support and shipping, sales growing from $2.43m in 2015 to $4.46m in 2016. Key Achievements • Leading global B2C customer service pre and post-purchase, managing multiple social platforms, live chat, and email inquiries through Zendesk. Creating 120+ touches a day and closing 30 - 50 tickets, gaining insights into the expectations of customers in each region • Directing 3PL staff to solve logistical problems and resolve escalations within 1-3 business days • Translating technical product knowledge into simple support and recommendations for various cultural backgrounds and levels of English, converting 25 percent of product inquiries into sales Mar 2016 – Nov 2016 Sessional Lecturer in Entrepreneurship Sep 2014 – Mar 2016 Operations Manager Swinburne University Lecturing for subjects in the Bachelor of Commerce (Entrepreneurship), coaching students on assessments, marking research papers, and updating LMS content as required. Zest Image Management of day-to-day operations through Kanban boards and Lean principles, supervising production, purchasing, OH&S, labour capacity, production scheduling, timelines, budget and facilities management. Conducting new product and supplier research, in addition to managing key wholesale accounts and stakeholders with a continuous WIP of 40-60 jobs and 1-3 large projects. Key Achievements • Building strong relationships with customers and suppliers via phone, email and in person, so that their flexibility and responsiveness could be called upon when deadlines and expectations change • Exceeding customer expectations consistently through quality, timing and helping them achieve success, because of this Zest Image was able to increase revenue from $2m to $5m in my tenure • Managed the migration from a FileMaker Pro database to a cloud based production management software system. Mapping front and backend processes to match the flow of paper and jobs throughout the building, reducing WIP from 10-15 business days to 2-4 days • Project managed an app on the JotForm platform which emailed a PDF with images, measurements and notations on completion of a site survey. This prepared the team with data for a rollout with with over 220 sites across the state, reducing pre-press by 6-8 weeks Page 2 | 4 Between these two positions I took a sabbatical to complete my Graduate Certificate of Business Administration and commence my Masters of Entrepreneurship and Innovation. Mar 2012 – Mar 2013 Special Projects Manager Zest Image Project management for high profile branding projects using Waterfall, SCRUM and Kanban methodologies. Leading a core team of 10 staff and 30+ contractors to deliver national and international projects for six of the top agencies in Melbourne, working on $2m to $10m projects. Key Achievements • Project managed an app that allowed the client to access site completion reports in real-time and approve regular progress payments. Empowering our installer network to complete a 260+ site rollout from Perth to Auckland, accessible only before and after trading hours, in three weeks • Managed multiple internal budgets for $350,000+ projects, keeping profitability on track • Innovated new production methods for a major bank to create a single overnight rollout instead of 6-8 weeks. Developing a reputation in the industry for turning wacky requests into reality • Collaborated with key accounts in construction, architecture and design. Developing trust and delivering excellence in craftsmanship to delight their clients, on-budget and on-schedule Mar 2011 – Mar 2012 Production Manager Zest Image Management of day-to-day operations including: quoting, pre-press, supervising production, purchasing, OH&S, wholesale account management, and scheduling of labour capacity. Key Achievements • Pioneered a new method of cold lamination reducing setup time by 85% to 90 seconds • Created 50 plus new customer and supplier relationships to assist with sales and daily operations • Learned how to manage a team of industry professionals that were double my age Nov 2013 – Mar 2016 Founder Competitive Business Systems Entrepreneurial problem solving and consulting to small businesses and startups on growth strategies. Translating theory into easily understandable and achievable actions. Various clients, which included: Key Achievements • WL Group: project managed and customised a webform for post-install reports creating quick project sign offs and increasing cashflow • Humble Body: collaborated on customer development and reseller strategy to increase sales • Little Grassbird: led business strategy on improving profitability Apr 2007 – Mar 2016 Founder Visually Arresting Photography Commercial and wedding photography for various agencies and clients, specialising in the education and training for businesses who want to take their own photos but could not afford a regular photographer. Key Achievements • Coordinated the Meetup group ​Coffee with a Photographer, providing training for photography enthusiasts and individuals wanting to make photography a living, creating three careers • Images published in a major paper in an article for engagement with WWII veterans • Melbourne & Olympic Parks Christmas party photographer two years running with 450+ guests • Best in Floral/Still Life in Visions at Heritage 2008 Page 3 | 4 Education History Feb 2014 – Nov 2015 Master of Entrepreneurship and Innovation Jun 2014 – Jul 2014 Electives from Master of Global Leadership Feb 2013 – Nov 2013 Graduate Certificate of Business Administration Feb 2008 – Nov 2009 Majoring in Counselling & Communication Skills Swinburne Hawthorn Northeastern University, Boston, USA Swinburne Hawthorn Eastern College, previously Tabor Victoria Referees Available on request. Page 4 | 4