364 Michigan St., Saint Paul, MN 55102 •-• -
www.mb-bc.com • linkedin.com/in/mblumfield • @mbbizcomm
Broadly experienced communications professional. Ex-journalist with MBA and JD degrees.
Self-starter adept at both strategy and tactics. Flexible and engaging writing style.
Independent Marketing Consultant
Provide public relations and corporate communications support, writing customer-facing
and internal materials.
Create promotional materials for such sectors as financial services, IT, healthcare, higher
education, legal, nonprofit and manufacturing.
Research topics in-depth through interviews with SMEs, online material and other sources
Recent clients include Ameriprise, Avnet, Benjamin F. Edwards & Co., Canon, Children’s
Hospital Foundation, CompuCom, EMC, General Mills, Johns Hopkins University, RBC
Wealth Management, Stanford Health Care, Thomson Reuters, VCE and VMware.
Brand Communications Manager
Managed cross-functional collaboration between academic and business partners to
ensure alignment between service offerings and promotional activities.
Advised C-level executives on how to detail corporate strategic changes affecting 1,000
Determined marketing channels to most efficiently and effectively recruit students,
enhance alumni relationships, and forge partnerships with corporations, contributing
to 22% annual revenue growth.
Developed templates for creating success stories, email campaigns and web content.
Minneapolis College of Art and Design
Director of Communications and External Relations
Led newly created department that oversaw all institutional external communications:
Admissions, alumni relations, news media and general public.
Helped drive applications for admissions up by 44% over four years, supervising younger
writers, photographers and designers on marketing promotions.
Restructured processes and messaging platforms, adding weekly emails to
alumni/donors, plus new materials and processes to engage the media and public.
Community Reinvestment Fund
Director of Marketing
Promoted a new lending vehicle that became the source of more than $200 million of
new capital as sole marketer. Convened focus groups, devised and executed content
needed for public relations, trade shows and virtual presentations to audiences across
the United States.
Recast organization’s language so funders and media representatives could see
how ordinary people benefited from the group’s complex financial activities .
Managed budget and developed RFPs for vendors and materials.
Professional Experience, Continued
American Express Financial Advisors (now Ameriprise)
Retail Retirement Plans Program Manager
KMA Associates, Inc.
Reporter and Features Writer
University of Minnesota Carlson School of Management Minneapolis, MN
Master of Business Administration in Marketing. Full scholarship.
St. Louis University School of Law St. Louis, MO
Juris Doctorate. Law review board member.
University of Michigan Ann Arbor, MI
Bachelor of Science in Political Science. High honors graduate.
SEO Content Institute SEO Copywriting Certification
HubSpot Academy Inbound Certification
Minnesota Bar (inactive status).
Member, Business Marketing Association/Minnesota Chapter and Minneapolis Bicycle
Coalition. Active participant in Content Strategy Meetups and Healthcare.mn events.