Michael Blumfield

Content marketer/copywriter: financial svcs, IT, healthcare, higher ed, behavioral economics
Reply rate:
Hourly ($/hour)
Saint Paul, Minnesota, United States
25 years
MICHAEL BLUMFIELD 364 Michigan St., Saint Paul, MN 55102 •-• - www.mb-bc.com • linkedin.com/in/mblumfield • @mbbizcomm Broadly experienced communications professional. Ex-journalist with MBA and JD degrees. Self-starter adept at both strategy and tactics. Flexible and engaging writing style. PROFESSIONAL EXPERIENCE Independent Marketing Consultant 2009-present  Provide public relations and corporate communications support, writing customer-facing and internal materials.  Create promotional materials for such sectors as financial services, IT, healthcare, higher education, legal, nonprofit and manufacturing.  Research topics in-depth through interviews with SMEs, online material and other sources as needed.  Recent clients include Ameriprise, Avnet, Benjamin F. Edwards & Co., Canon, Children’s Hospital Foundation, CompuCom, EMC, General Mills, Johns Hopkins University, RBC Wealth Management, Stanford Health Care, Thomson Reuters, VCE and VMware. Capella University- Brand Communications Manager  Managed cross-functional collaboration between academic and business partners to ensure alignment between service offerings and promotional activities.  Advised C-level executives on how to detail corporate strategic changes affecting 1,000 business-side employees.  Determined marketing channels to most efficiently and effectively recruit students, enhance alumni relationships, and forge partnerships with corporations, contributing to 22% annual revenue growth.  Developed templates for creating success stories, email campaigns and web content. Minneapolis College of Art and Design Director of Communications and External Relations    Led newly created department that oversaw all institutional external communications: Admissions, alumni relations, news media and general public. Helped drive applications for admissions up by 44% over four years, supervising younger writers, photographers and designers on marketing promotions. Restructured processes and messaging platforms, adding weekly emails to alumni/donors, plus new materials and processes to engage the media and public. Community Reinvestment Fund Director of Marketing    - - Promoted a new lending vehicle that became the source of more than $200 million of new capital as sole marketer. Convened focus groups, devised and executed content needed for public relations, trade shows and virtual presentations to audiences across the United States. Recast organization’s language so funders and media representatives could see how ordinary people benefited from the group’s complex financial activities . Managed budget and developed RFPs for vendors and materials. MICHAEL BLUMFIELD Page 2 Professional Experience, Continued American Express Financial Advisors (now Ameriprise) Retail Retirement Plans Program Manager - KMA Associates, Inc. Marketing Manager - Orlando Sentinel Reporter and Features Writer - EDUCATION University of Minnesota Carlson School of Management Minneapolis, MN Master of Business Administration in Marketing. Full scholarship. St. Louis University School of Law St. Louis, MO Juris Doctorate. Law review board member. University of Michigan Ann Arbor, MI Bachelor of Science in Political Science. High honors graduate. CERTIFICATIONS SEO Content Institute SEO Copywriting Certification HubSpot Academy Inbound Certification Minnesota Bar (inactive status). COMMUNITY ACTIVITIES Member, Business Marketing Association/Minnesota Chapter and Minneapolis Bicycle Coalition. Active participant in Content Strategy Meetups and Healthcare.mn events.
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