Michael Redaelli

$45/hr
Experienced Graphic Design & Art Direction
Reply rate:
-
Availability:
Full-time (40 hrs/wk)
Age:
40 years old
Location:
New Orleans, Louisiana, United States
Experience:
15 years
Michael Joseph Redaelli 227 South Solomon Street, New Orleans, LA- // mikeredaelli.com PROFILE Experienced art director entering year 15 of creating professional-grade designs & messages that attract attention & elicit responses. I have an extensive background in both print & digital. I am technically savvy. I am deadline oriented. I am a quick study & a generally proficient person. I have had a wide variety of experiences in both my professional & personal life. I believe that success is the result of preparation, hard work & learning from failure. KEY SKILLS DESIGN & ART DIRECTION Graphic Design // Conceptual Direction // Photography Art Direction // Typography // Layout & Composition Photographic Art Direction // Multimedia Development BUSINESS DEVELOPMENT Identity Development // Logo Design // Ui Design // Ux Design Branding // Client Interviews // Corporate Communications Research & Development MARKETING & ADVERTISING Conceptualization // Messaging // Audience Persona Development // Direct Mail // Newspaper & Magazine Ads // OOH // Retail Marketing // Packaging // Direct Response Campaigns // PointOf-Purchase Displays TEAM MANAGEMENT Customer Service // Staff Inspiration & Training // Hiring & Recruiting // Production Oversight // Communications // Budget Management // Presentations TECHNICAL PROFIECIENCIES Adobe CC w/ emphasis on Photoshop // Sketch // Invision Procreate Ios // Asana // Slack // Basecamp // Trello // Gsuite Harvest // Gotomeeting // Skype // Zoom // Zapier // File Management // Font & Color Management // Pre-press // Large Format Printing EMPLOYMENT HISTORY ART DIRECTOR HUNDRED ACRE DESIGN Mid 2017 - Current • • • • • • Lead the planning & execution of high-level creative projects for various clients including Gap, Oracle, & Ross Provide hands-on logistics management & sourcing, with regards to print & other vendors, developers, & photographers Approve output from contractors & the Junior Creative Team Maintain active involvement in analyzing & implementing strategic business development initiatives Provide direct cutomer service by assessing client needs & facilitating creative exploration Directed 2-day photo shoot & product photography including 15 cast members & 4 locations pg 1 of 2 CREATIVE DIRECTOR COUNTRY ROADS MAGAZINE • Mid 2015 - Mid 2017 • • • CREATIVE DIRECTOR NEW APERIO • Early 2014 - Mid 2015 • SENIOR PRODUCT DESIGNER Savvi/TM International • Early 2007 - Mid 2012 • • • • Drove full-scale, strategic rebr&ing for the company, which entailed publication design & layout; new website with updated information architecture & search engine optimization; updated to a content-focused tech stack Performed pre-press operations; client ad design; directmail; advertising & promotion design; social media content & campaign development; event br&ing; marketing & sales collateral; & invitations & e-newsletters preparation Received an ADDY Award from American Advertising Federation post-redesign Drove expansion into different areas such as culinary-focused event series, new partnerships & increase of subscribers Performed & directed efforts to guarantee proper delivery of UI & UX for industrial-grade software systems for massive clients such as Louisiana State University & the United States Army Took charge of creating complex user story diagrams & led product planning & implementation, while efficiently managing a number of in-house & contracted front-end designers & developers Assumed responsibility in pre-press, photo retouching, illustration, typography, tradeshow collateral, br&ing, pitch decks, & marketing support, along with logos, brochures, website, application, & e-newsletter design Functioned effectively as team lead responsible for the development & execution of products, packaging, advertising, & br& collateral Created original & licensed toys & novelty products for massive retail outfits such as Wal-Mart, Target, & Claire’s as part of the Retail Product Development Team Collaborated with major brand’s licensing departments, art assets & style guides including Disney, Nickelodeon, & Sony, as well as with sales & marketing teams through concept, sourcing, design, & production phases Played an integral role in achieving 300% growth for the Retail Division, which increased product offerings, services, & market penetration in different categories & facilitated a more robust research and development (R&D) program EDUCATION EDUCATION PIMA COMMUNITY COLLEGE TUCSON, ARIZONA Attended & completed the AAS in Design with a 3.9+ average. Choosing to learn the trade independently & gaining industry experience prior to attending the program allowed me to experience the curriculum from a different perspective. Having experien ce with the real-world application of academic & technical concepts was a critical component of my academic success. pg 2 of 2

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