Michael Joseph Redaelli
227 South Solomon Street, New Orleans, LA- // mikeredaelli.com
PROFILE
Experienced art director entering year 15 of creating professional-grade designs & messages
that attract attention & elicit responses. I have an extensive background in both print &
digital. I am technically savvy. I am deadline oriented. I am a quick study & a generally
proficient person. I have had a wide variety of experiences in both my professional &
personal life. I believe that success is the result of preparation, hard work & learning
from failure.
KEY SKILLS
DESIGN &
ART DIRECTION
Graphic Design // Conceptual Direction // Photography
Art
Direction
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Typography
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Layout
&
Composition
Photographic Art Direction // Multimedia Development
BUSINESS
DEVELOPMENT
Identity Development // Logo Design // Ui Design // Ux Design
Branding // Client Interviews // Corporate Communications
Research & Development
MARKETING &
ADVERTISING
Conceptualization // Messaging // Audience Persona Development
// Direct Mail // Newspaper & Magazine Ads // OOH // Retail
Marketing // Packaging // Direct Response Campaigns // PointOf-Purchase Displays
TEAM MANAGEMENT
Customer Service // Staff Inspiration & Training // Hiring &
Recruiting // Production Oversight // Communications // Budget
Management // Presentations
TECHNICAL
PROFIECIENCIES
Adobe CC w/ emphasis on Photoshop // Sketch // Invision
Procreate Ios // Asana // Slack // Basecamp // Trello // Gsuite
Harvest // Gotomeeting // Skype // Zoom // Zapier // File
Management // Font & Color Management // Pre-press // Large
Format Printing
EMPLOYMENT HISTORY
ART DIRECTOR
HUNDRED ACRE DESIGN
Mid 2017 - Current
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Lead the planning & execution of high-level creative projects
for various clients including Gap, Oracle, & Ross
Provide hands-on logistics management & sourcing, with
regards to print & other vendors, developers, & photographers
Approve output from contractors & the Junior Creative Team
Maintain active involvement in analyzing & implementing
strategic business development initiatives
Provide direct cutomer service by assessing client needs &
facilitating creative exploration
Directed 2-day photo shoot & product photography including
15 cast members & 4 locations
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CREATIVE DIRECTOR
COUNTRY ROADS MAGAZINE
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Mid 2015 - Mid 2017
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CREATIVE DIRECTOR
NEW APERIO
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Early 2014 - Mid 2015
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SENIOR PRODUCT DESIGNER
Savvi/TM International
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Early 2007 - Mid 2012
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Drove full-scale, strategic rebr&ing for the company,
which entailed publication design & layout; new website
with updated information architecture & search engine
optimization; updated to a content-focused tech stack
Performed pre-press operations; client ad design; directmail; advertising & promotion design; social media content
& campaign development; event br&ing; marketing & sales
collateral; & invitations & e-newsletters preparation
Received an ADDY Award from American Advertising Federation
post-redesign
Drove expansion into different areas such as culinary-focused
event series, new partnerships & increase of subscribers
Performed & directed efforts to guarantee proper delivery of
UI & UX for industrial-grade software systems for massive
clients such as Louisiana State University & the United
States Army
Took charge of creating complex user story diagrams & led
product planning & implementation, while efficiently managing
a number of in-house & contracted front-end designers &
developers
Assumed responsibility in pre-press, photo retouching,
illustration, typography, tradeshow collateral, br&ing, pitch
decks, & marketing support, along with logos, brochures,
website, application, & e-newsletter design
Functioned effectively as team lead responsible for the
development & execution of products, packaging, advertising,
& br& collateral
Created original & licensed toys & novelty products for
massive retail outfits such as Wal-Mart, Target, & Claire’s
as part of the Retail Product Development Team
Collaborated with major brand’s licensing departments, art
assets & style guides including Disney, Nickelodeon, & Sony,
as well as with sales & marketing teams through concept,
sourcing, design, & production phases
Played an integral role in achieving 300% growth for the
Retail Division, which increased product offerings, services,
& market penetration in different categories & facilitated a
more robust research and development (R&D) program
EDUCATION
EDUCATION
PIMA COMMUNITY COLLEGE
TUCSON, ARIZONA
Attended & completed the AAS in Design with a 3.9+ average.
Choosing to learn the trade independently & gaining industry
experience prior to attending the program allowed me to experience
the curriculum from a different perspective. Having experien ce
with the real-world application of academic & technical concepts
was a critical component of my academic success.
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