Michelle Ives

Michelle Ives

$60/hr
Award-winning copywriter + social media writer, SEO expert & brand whiz
Reply rate:
-
Availability:
Hourly ($/hour)
Location:
Sydney, Nsw, Australia
Experience:
12 years
Michelle Ives Award-Winning Copywriter & Communications Strategist Profile I'm an experienced and ambitious branding, conversion and SEO copywriter and communications head with a penchant for big-picture ideas, content and results. Wordy and Smith Founder & Head Honcho Wordy and Smith 2018 - Present Award-winning branding, SEO and direct-response copywriter for clients like American Express, GoFundMe, Chanel, Fox Sports, Mia Freedman's Lady Skills Google Ads Certified | HubSpot Inbound Marketing Certified | General Assembly Digital Marketing Certified | SEO Optimised Copy | Direct Response Copy | Persuasive Content Writing | Empathetic, Emotion-Based Copy | Startup, iland co., Sendle, Fitness Playground, Happi Earth, Mamamia and many more. Writing everything from brand bibles, full websites, blogs and social media captions to product listings, EDM's, sales brochures, award submissions, in-app copy and full whitepaper reports. I'm industry renowned for strategic, optimised, beautiful copy - always delivered on time. Corporate Copywriting | Brand Bibles | Blogging | Website Copywriting | LinkedIn Copywriting | Social Media Copywriting | Tenders | Whitepapers | Media Writing | Sales Brochures | More Pre-Wordy and Smith Head of Communications Sendle Contact 2016 - 2018 - earliest team members, I was ultimately responsible [email protected]/in/michelle-ives/ www.wordyandsmith.com As Sendle's Head of Communications and one of their for building and overseeing the comms and marketing strategy for the company. My role had touch-points across the entire business - from content, community engagement, dev, social and support to planning, PR, sales, partnerships and digital growth. On any given day, I was planning an email campaign, helping to launch a new feature, checking in with our (cont.) Michelle Ives Award-Winning Copywriter & Communications Strategist ...community, updating our Support site, gearing up for a PR push, redesigning the sales pitch, signing off ad copy, curating a new piece of long-form content or losing at ping-pong. Head of PR, Brand & Content Loocl 2014 - 2016 During my Loocl journey, I worked closely with the founder (ex-Head of Shipping and Local for eBay Australia) to identify and address a very significant Qualifications University of New South Wales Bachelor of Media (Communications & Journalism- Testimonials www.wordyandsmith.com/testimonials pain-point for SMB’s - acquiring and retaining customers without compromising on their bottom line. We went on to achieve exceptional customer Contact engagement levels (from both sides of the marketplace) with very limited resources, growing the company in size and scale across Australia. This included managing everything from events, social and budget to PR, hiring and stakeholder engagement. We successfully exited Loocl on an acquisition deal with Data Solutions in late 2016. Also NewsCorp Journalist, Magazine Editor-inChief, Financial Journalist, Media Commentator (That Girl On Fire) [email protected]/in/michelle-ives/ www.wordyandsmith.com
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