Michelle
Ives
Award-Winning
Copywriter &
Communications
Strategist
Profile
I'm an experienced and ambitious
branding, conversion and SEO
copywriter and communications head
with a penchant for big-picture ideas,
content and results.
Wordy and Smith
Founder & Head Honcho
Wordy and Smith
2018 - Present
Award-winning branding, SEO and direct-response
copywriter for clients like American Express,
GoFundMe, Chanel, Fox Sports, Mia Freedman's Lady
Skills
Google Ads Certified | HubSpot Inbound
Marketing Certified | General Assembly
Digital Marketing Certified | SEO
Optimised Copy | Direct Response Copy
| Persuasive Content Writing |
Empathetic, Emotion-Based Copy |
Startup, iland co., Sendle, Fitness Playground, Happi
Earth, Mamamia and many more. Writing everything
from brand bibles, full websites, blogs and social
media captions to product listings, EDM's, sales
brochures, award submissions, in-app copy and full
whitepaper reports. I'm industry renowned for
strategic, optimised, beautiful copy - always delivered
on time.
Corporate Copywriting | Brand Bibles |
Blogging | Website Copywriting |
LinkedIn Copywriting | Social Media
Copywriting | Tenders | Whitepapers |
Media Writing | Sales Brochures | More
Pre-Wordy and Smith
Head of Communications
Sendle
Contact
2016 - 2018
-
earliest team members, I was ultimately responsible
[email protected]/in/michelle-ives/
www.wordyandsmith.com
As Sendle's Head of Communications and one of their
for building and overseeing the comms and marketing
strategy for the company. My role had touch-points
across the entire business - from content, community
engagement, dev, social and support to planning, PR,
sales, partnerships and digital growth. On any given
day, I was planning an email campaign, helping to
launch a new feature, checking in with our (cont.)
Michelle
Ives
Award-Winning
Copywriter &
Communications
Strategist
...community, updating our Support site,
gearing up for a PR push, redesigning
the sales pitch, signing off ad copy,
curating a new piece of long-form
content or losing at ping-pong.
Head of PR, Brand & Content
Loocl
2014 - 2016
During my Loocl journey, I worked closely with the
founder (ex-Head of Shipping and Local for eBay
Australia) to identify and address a very significant
Qualifications
University of New South Wales
Bachelor of Media (Communications &
Journalism-
Testimonials
www.wordyandsmith.com/testimonials
pain-point for SMB’s - acquiring and retaining
customers without compromising on their bottom line.
We went on to achieve exceptional customer
Contact
engagement levels (from both sides of the
marketplace) with very limited resources, growing the
company in size and scale across Australia. This
included managing everything from events, social and
budget to PR, hiring and stakeholder engagement.
We successfully exited Loocl on an acquisition deal
with Data Solutions in late 2016.
Also
NewsCorp Journalist, Magazine Editor-inChief, Financial Journalist, Media
Commentator (That Girl On Fire)
[email protected]/in/michelle-ives/
www.wordyandsmith.com