Monika Sattler

Digital Marketing/Campaign Strategist
Reply rate:
Full-time (40 hrs/wk)
34 years old
Hawthorn, VIC, Australia
6 years
Monika Sattler 4/21 Kent Ave  Brighton, Melbourne, VIC 3186  Phone:-  -   LinkedIn: As a strategist, I advise senior and executive level stakeholders on digital strategies and opportunities across various industries including telecommunication, financial institutions and consumer goods. In addition, I have extensive experience in leading cross-functional teams to ensure alignment of IT and business. I am passionate of converting vague ideas into tangible results including digital strategies, customer journey maps and business requirements. Skills Digital marketing strategy Campaign management Real-time behavioral marketing Stakeholder management Web content management Customer journey planning Professional Experience DT, Melbourne, australia Campaign Strategist, 06/2015 to present Key Achievements: Develop life cycle strategies based on client brief such as Targeting Strategy, Messaging Approach, Channel Selection, Success Metrics Define success measures for campaigns and provide guidance on the tracking requirements needed to measure performance Advise clients to understand and evaluate campaign requirements IBM, Melbourne, Australia Senior Digital Marketing Consultant, 06/2015 to 05/2016 Key Achievements: Advised key stakeholders on digital strategies and opportunities Facilitated marketing and campaign automation for major telecommunication project Developed data driven performance enhancement solution to U.S. National Track Cycling team Optimized technological development and athlete’s performance as liaison between IT experts and athletes IBM, Zurich, SWITZERLAND Digital Marketing Consultant, 06/2014 to 06/2015 Key Achievements: Functional consultant for the implementation of inbound and outbound marketing capabilities in telecommunication, financial and consumer goods industries Reviewed and recommended marketing capabilities incorporating business and technology components Led real-time, contextual and personalized campaign builds from a business user perspective Designed strategic customer journey maps and digital marketing strategies University of Minnesota, Minneapolis, USA Research Assistant, 09/2012-06/2014 While chasing my dream to become a professional cyclist, I pursued a Master of Science in Kinesiology and worked as a Research Assistant at the University of Minnesota. World bank, Washington, DC, USA Consultant, 08/2011 to 08/2012 Key Achievements: Led comprehensive business case study of payment processes of all World Bank offices Simplified, optimized and automated human resource processes by building macros and functions Coordinated globally attended visual training sessions International monetary fund, Washington, DC, USA Staff Assistant, 08/2010 to 08/2011 Key Achievements: Project Management Office for mission execution in Azerbaijan and Georgia Acted as liaison between division, management and external clients (Heads of State, ambassadors) Active member of the mission team overseeing budgets of Armenia, Georgia, Azerbaijan, Turkmenistan iJET, Annapolis, md, USA Europe Analyst, 08/2009 to 08/2010 Key Achievements: Researched and identified threats in Europe Analyzed severity of impact and developed mitigation strategy Published key recommendation in monthly security report Education University of Minnesota, Minneapolis, MN, USA Master of Science in Kinesiology, 2013 Magna cum laude Georgetown university, Washington, DC, USA Master of Arts in Security Studies, 2010 Magna cum laude Bryant university, smithfield, RI, USA Bachelor of Arts in Global Studies (Business, French), 2008 Summa cum laude Technology Software: UNICA Interact, UNICA Campaign, Adobe Campaign, Silverpop, SOAP UI, WINSCP, MS Office (Word, Access, Excel, PowerPoint), SQL, C++, Python, Google Analytics, Wordpress Scholarships/Awards Full academic scholarship, Georgetown University - Academic scholarship, Bryant University - Global Studies Award for outstanding achievement in the study of global studies 2008 Jim Thorpe Athletic Award recognizes outstanding achievement both on and off the playing fields 2008 Nassaney Memorial Team Award Winner 2008 President’s List for 4.0 GPA, Bryant University 2007 Full athletic scholarship, South Carolina State University 2005 Leadership/Activities Ella Cyclingtips contributor since 2016 Ella Cyclingtips ambassador to promote women’s cycling since 2016 Professional cyclist - Semi-professional adventure racer, sponsored by Trakkers - Georgetown University cycling club - Bryant University Division I Women’s Volleyball - Bryant University Division I Track and Field 2007 Math Tutor - Certified firefighter - Additional Information Nationality: German
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