Monika Sattler
4/21 Kent Ave Brighton, Melbourne, VIC 3186 Phone:-
- www.monikasattler.com
LinkedIn: https://au.linkedin.com/in/monika-sattler-5a6a187
As a strategist, I advise senior and executive level stakeholders on digital strategies and opportunities across various industries including telecommunication, financial institutions and consumer goods. In addition, I have extensive experience in leading cross-functional teams to ensure alignment of IT and business. I am passionate of converting vague ideas into tangible results including digital strategies, customer journey maps and business requirements.
Skills
Digital marketing strategy
Campaign management
Real-time behavioral marketing
Stakeholder management
Web content management
Customer journey planning
Professional Experience
DT, Melbourne, australia
Campaign Strategist, 06/2015 to present
Key Achievements:
Develop life cycle strategies based on client brief such as Targeting Strategy, Messaging Approach, Channel Selection, Success Metrics
Define success measures for campaigns and provide guidance on the tracking requirements needed to measure performance
Advise clients to understand and evaluate campaign requirements
IBM, Melbourne, Australia
Senior Digital Marketing Consultant, 06/2015 to 05/2016
Key Achievements:
Advised key stakeholders on digital strategies and opportunities
Facilitated marketing and campaign automation for major telecommunication project
Developed data driven performance enhancement solution to U.S. National Track Cycling team
Optimized technological development and athlete’s performance as liaison between IT experts and athletes
IBM, Zurich, SWITZERLAND
Digital Marketing Consultant, 06/2014 to 06/2015
Key Achievements:
Functional consultant for the implementation of inbound and outbound marketing capabilities in telecommunication, financial and consumer goods industries
Reviewed and recommended marketing capabilities incorporating business and technology components
Led real-time, contextual and personalized campaign builds from a business user perspective
Designed strategic customer journey maps and digital marketing strategies
University of Minnesota, Minneapolis, USA
Research Assistant, 09/2012-06/2014
While chasing my dream to become a professional cyclist, I pursued a Master of Science in Kinesiology and worked as a Research Assistant at the University of Minnesota.
World bank, Washington, DC, USA
Consultant, 08/2011 to 08/2012
Key Achievements:
Led comprehensive business case study of payment processes of all World Bank offices
Simplified, optimized and automated human resource processes by building macros and functions
Coordinated globally attended visual training sessions
International monetary fund, Washington, DC, USA
Staff Assistant, 08/2010 to 08/2011
Key Achievements:
Project Management Office for mission execution in Azerbaijan and Georgia
Acted as liaison between division, management and external clients (Heads of State, ambassadors)
Active member of the mission team overseeing budgets of Armenia, Georgia, Azerbaijan, Turkmenistan
iJET, Annapolis, md, USA
Europe Analyst, 08/2009 to 08/2010
Key Achievements:
Researched and identified threats in Europe
Analyzed severity of impact and developed mitigation strategy
Published key recommendation in monthly security report
Education
University of Minnesota, Minneapolis, MN, USA
Master of Science in Kinesiology, 2013
Magna cum laude
Georgetown university, Washington, DC, USA
Master of Arts in Security Studies, 2010
Magna cum laude
Bryant university, smithfield, RI, USA
Bachelor of Arts in Global Studies (Business, French), 2008
Summa cum laude
Technology
Software:
UNICA Interact, UNICA Campaign, Adobe Campaign, Silverpop, SOAP UI, WINSCP, MS Office (Word, Access, Excel, PowerPoint), SQL, C++, Python, Google Analytics, Wordpress
Scholarships/Awards
Full academic scholarship, Georgetown University -
Academic scholarship, Bryant University -
Global Studies Award for outstanding achievement in the study of global studies 2008
Jim Thorpe Athletic Award recognizes outstanding achievement both on and off the playing fields 2008
Nassaney Memorial Team Award Winner 2008
President’s List for 4.0 GPA, Bryant University 2007
Full athletic scholarship, South Carolina State University 2005
Leadership/Activities
Ella Cyclingtips contributor since 2016
Ella Cyclingtips ambassador to promote women’s cycling since 2016
Professional cyclist -
Semi-professional adventure racer, sponsored by Trakkers -
Georgetown University cycling club -
Bryant University Division I Women’s Volleyball -
Bryant University Division I Track and Field 2007
Math Tutor -
Certified firefighter -
Additional Information
Nationality: German