Oliver Jahn

The world is changing – and we are on the transition team.

This is a phrase from a sticker at my community space. I think it sums up quite well what design has to do nowadays: to make the world a better place for everyone.

This is the reason why I strive for the generation of customer value on every project I work on. Every product that follows a true purpose can combine a financially successful business model with a social or cultural impact. 

To get there, I strongly believe that every important design decision should be based on research and validation. Times are gone when rockstar designers only followed their intuition. Sustainable innovations come from teams who listen and learn about their customers.