Oluwatosin Folarin

OLUWATOSIN FOLARIN Lagos, Nigeria -, --Copywriter Career Profile Customer-focused copywriter with 6 years of experience crafting well thought out copy that converts across different verticals. Exceptional customer research skills and a clear understanding of audience to write copy customers can relate and engage with Have a passion for providing ideas and strategies to deliver better copy for massive results. My Imaginative writing skills and people skills makes it easy to work with the brightest minds to crank out world class copy on time Proficient in Microsoft Office, Skpye, Google Suite, SEO and Wordpress Career Highlights 1. Researched audience and rewrote copy in customer language which lead to a 23% bump in lead generation 2. Developed plans and strategies for copy with less supervision, freeing up my employer's time to do other important tasks 3. Worked successfully remotely with my team members to achieve a 85% client job delivery rate WORK EXPERIENCE Copywriter 04/2020 to Date Herbmaster.com.ng Lagos, Nigeria Herbal Supplement Company A startup offering 100% plant based supplements to manage different health challenges and for overall wellness I am responsible for Copywriting, SEO & PPC Ad Campaigns I improved 2 sales pages copy and increased conversion rates from 6.5% to 10% I wrote winning Google search ad copies that was able to get a click through rate of up to 10.54% I reduced online ad spend by 50% by achieving multiple Google first range rankings for 1 product page and 2 sales pages I also introduced better tools like frase.io to the content writers to help streamline and optimize their content which led to a 30% boost in traffic from long tail keywords Content Manager 05/2019 to 03/2020 RevCloud San Francisco, USA Data Driven Digital Marketing Agency A service based agency that uses Data Science to grow businesses faster and cheaper than before I was responsible for Copywriting, Content Planning, Strategy, Implementation & Management across all digital channels Worked on rewriting copy for the company's website homepage and playbooks which led to a 23% increase in lead generation Worked and supervised a team of content writers and was able to reduce time spent on finishing projects for our happy clients Wrote high converting ads for a top real estate tech company Collaborated with agencies and other vendors to secure the best deals on tools that helped streamline work flow Evaluated emerging technologies to stay ahead of competition Provided thought leadership and perspectives for adoption to stay relevant in the industry Copywriter - Freelancer 2016 to 2019 Fiverr.com Freelance Services Marketplace for Businesses Fiverr is a marketplace for freelancers to offer services to businesses at affordable and premium rates I offered: Email Copywriting Ad Copy Writing Product Description Copy SEO Content Google Ads Setup & Management I achieved: Second level seller status I secured a 10 months contract with a Digital Marketing Agency in San Francisco Content Manager 2014 to 2015 9jastarz.com (Stopped Operations) - United Kingdom Digital Music Promotion Platform 9jastarz was an online Nigerian music platform based in the United Kingdom I was responsible for Lead role in creating and maintaining editorial calendar & content for the following platforms: Facebook, Twitter, YouTube, Pinterest & Instagram Created weekly/monthly editorial social calendars Aid in creation of social marketing promotion materials/graphics Networking, engagement, customer service Determine key influencers, schools, blogs/forums Determine forums/groups/Facebook pages where users are posting Increased Facebook Fans & followers from 0 to 4,800 organically in 6 months Interpreting data, setting goals Data Tracking / Analysis and Reporting. Completion & sharing monthly reports Sales Consultant 2013 to 2014 Hemingway’s Safari Africa Lagos, Nigeria Timeshare – Vacation Ownership Company Hemingway‘s Safaris Africa is a holiday club, which provides its members with holiday accommodation in an extensive portfolio of resorts Responsibilities Sold $100,000 worth of Resorts/Vacation Homes Ownership and Membership Achieving results by browsing for best suited destinations to confirming and booking, being part of customers dream holiday which is extremely rewarding Booked over 250 travel and accommodation needs of customers Working with customers to create a fun filled travel itinerary, tailor made to what the customer specifies Research rates and discounts offered within the travel industry to maintain competitive rates and deals Active participation in advisory roles on currency, visas and passports Precisely recording information on company’s database and regularly reporting back to the management Affiliate Marketer - Part Time 2012 to 2018 Moreniche UK Sell Health Canada Health Affiliate Network Moreniche UK & Sell Health Network Canada are both leading affiliate networks in the Health & Fitness niche Achievements: Achieved multiple first page rankings for various keywords Achieved 50% ROI through search engine optimization Brought in over $135,000 quarterly sales through various multiple page rankings for different product offers EDUCATION Writing For Web & Mobile Gymnasium 06/2019 Graduate Certificate in Economics & Leadership Edinburgh Business School United Kingdom Bachelor Business Management University of Sunderland United Kingdom 2007 to 2011 Advanced Diploma Business Management Association of Business Executives United Kingdom EXTRA CURICULAR Minister / Church Secretary Fountain of Blessing Prophetic Ministry Lagos, Nigeria www.fobpropheticministry.com Board Member Alafiade Initiative for Humanity Ondo, Nigeria