Ong Guan Hian Ian

Award-Winning Branding and Marketing Communication Professional
Reply rate:
Part-time (20 hrs/wk)
42 years old
Singapore, Singapore, Singapore
17 years
Ian Ong LinkedIn Profile: E-mail:-Phone: - Career Summary With the majority of my 17 years of working experience in leading marketing communication campaigns for multimillion-dollar companies across diverse industries, the campaign awards that I have amassed are a testament for the hard work and dedication that I put into my work. Coupled with my skills in networking and helping organizations achieve business excellence, I am an adapt problem-solver and team player, who takes a proactive and tenacious approach to challenges. Skills Marketing Strategies & Campaigns Focus Group & Market Research Brand Positioning Social Media Marketing Public Relations Advertising Event Planning & Management Team Leadership Business Development Project Management Awards  Bronze Effie Singapore Award (Adult AIDS “Fables are more effective than Facts” campaign) 2010  Gold Award at Asia Marketing Effectiveness Festival (Adult AIDS “Miracle Tonic” campaign) 2009  Bronze Effie Singapore Award (Adult AIDS “Miracle Tonic” campaign) 2009  Best Integrated Media Campaign Award (Adult AIDS “Miracle Tonic” campaign) 2009 CV – Ian Ong 1/7 Ian Ong LinkedIn Profile: E-mail:-Phone: -  Gold Effie Singapore Award (Adult AIDS “Life is a Gamble” campaign) 2008  Gold Effie Singapore Award (Adult Smoking “Retail Therapy” campaign) 2008 Work Experience THE UNIVERSITY OF MANCHESTER Senior External Relations Specialist, 06/2017 to 07/2018 • In charge of alumni, careers, communications and key events for the University’s Southeast Asia Centre. • Conceptualized and managed the re-branding of the University’s Southeast Asia Centre, to reflect the University’s Nobel Prize Winners, alumni numbers and what people loved about Manchester, into the new façade of the Centre. • In charge of writing the content for the monthly Global MBA and the quarterly Centre newsletters, which are to be sent to current students and alumni as well as to the senior management personnel of the University. • Developed the strategy for content of our Centre’s website and social media platforms, which was to showcase the outstanding achievements that the University in Manchester had, as a way of publicizing our Centre’s events particularly for Global MBA preview sessions (e.g. publicizing the Global MBA preview sessions when the University’s rankings rose in the QS World University Rankings 2019) • As part of the Postgraduate Careers Services team of the University, I provided career advice to both current students and alumni through face-to-face meetings as well as Skype calls. • Successfully planned and implemented the official opening of the Singapore Centre in September 2017, which was a milestone in the University’s operations here in the Southeast Asia region. • Played a critical role in setting up the University’s Alumni Association in Malaysia, which has the 4th largest alumni community of any country in the world. CV – Ian Ong 2/7 Ian Ong LinkedIn Profile: E-mail:-Phone: - ON SABBATICAL: 02/2016 to 05/2017  Served as a Business Excellence Assessor with Enterprise Singapore on a voluntary basis, as well as acquired professional certifications during this time period. INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE (IDA) Manager, 07/2015 to 01/2016  Marketing Campaign: planned a marketing campaign targeting Singaporeans to take up tech courses and careers here in our nation’s vibrant IT sector.  Content Management for IDA’s Infocomm Talent Portal Website and its Social Media Channels (Facebook, Instagram, Twitter and YouTube)  Management of a major event which involved liaising with many private and government agencies, and it involved Minister Lim Swee Say (who was the country’s Minister for Manpower at that time) as the event’s Guest of Honor. This event was the IDA Company-Led Training (CLT) Programme Signing Ceremony with Singtel Group which happened on 20th Aug 2015, and was publicized in major media channels such as Channel NewsAsia. For this event, I was in charge of creating the press release, media advisory and invite, as well as the admin briefs that were to be disseminated to the top management personnel of IDA and our partner agencies.  Wrote a series of advertorials that appeared in Straits Times Digital from November to December 2015, that encouraged Singaporeans to try coding and adopt computational thinking. CV – Ian Ong 3/7 Ian Ong LinkedIn Profile: E-mail:-Phone: - WEE KIM WEE SCHOOL OF COMMUNICATION AND INFORMATION (WKWSCI), NANYANG TECHNOLOGICAL UNIVERSITY (NTU) Communication & Special Events Manager, 01/2013 to 01/2015  Was in charge of the strategic branding and public relations of the School, e.g. writing the press release of the School’s achievements and submitting it over to Corporate Communications Office for their dissemination to the various media.  Content Management for WKWSCI’s Website and its Social Media Channels (Facebook and YouTube)  Managed the content planning and execution of the promotional collaterals of the School, e.g. the Undergraduate Prospectus and the Alumni Magazine.  Was involved in events promoting the School, whether it be organized by the University (e.g. NTU Open House) or those that were organized by the School itself (e.g. Chair’s Pre-Admission Reception and Alumni Networking Events).  In 2014, I conceptualized and executed an initiative to attract the top 10% of GCE A-level students to enrol into our School, which was the ”Wee Kim Wee School Blue Carpet Treatment”. Essentially, it involved sending our School’s current student (who was a fellow alumni from the Junior College that the top scoring student had studied in) to have a close interaction with the respective student and to provide them with the reasons why they should enrol into the school. In that year alone, I got 16 out of 25 students enrolled into our School. The previous record set for having these top students enrolled into our School was 9.  Managed the internal communication aspect of the School, e.g. standardizing the email signature for all staff of the School.  Liased with the School’s student club committee members on the events that they held for the School’s students (e.g. Freshmen Orientation Camp, CS Week and Paparazzi). CV – Ian Ong 4/7 Ian Ong LinkedIn Profile: E-mail:-Phone: - BUGIS STREET DEVELOPMENT PRIVATE LIMITED Marketing & Communications Manager, 5/2010 to 12/2012  Was put in charge of branding and promotional activities to attract tourists and locals to Bugis Street.  Managed the advertising and promotions calendar for Bugis Street.  Content Management for Bugis Street’s Website and Facebook account.  Partnered with media owners for campaign promotions that targeted tourists and locals.  Networked with government-based agencies such as Infocomm Development Authority of Singapore, Singapore Tourism Board and Workforce Development Agency on collaboration opportunities. HEALTH PROMOTION BOARD Manager, Corporate Marketing, 4/2009 to 4/2010 Senior Executive, Corporate Marketing, 10/2006 to 3/2009 • Managed the planning and implementation of marketing campaigns aimed at improving the health of Singaporeans, which included the promotion of health messages on traditional and online media platforms. These campaigns, typically with a SGD 2 million annual budget, were launched on-time and often executed under-budget. • Won numerous awards for health marketing campaigns in Adult AIDS and Smoking, judged by industry peers in terms of creativity and results of campaign. • Was put in charge of the Singapore Idol episode commemorating World AIDS Day, which aired on one of Singapore’s free-to-air channels (Channel 5). This episode saw ratings for the show soar to a new high, with it being the highest rated results show to-date among viewers from all walks of life. CV – Ian Ong 5/7 Ian Ong LinkedIn Profile: E-mail:-Phone: - Account Manager, LH.M ADVERTISING PRIVATE LIMITED 06/2001 to 9/2006  Managed a team of handling four primary accounts: Wyeth, JVC, Czech Auto and Long Far  Integral account management and account planning – included: creation and presentation of briefs, supervision of commercial shoots, liaising with media agencies – proven leadership in strategy and execution  Ensured cohesive brand strategy across all media communications. CV – Ian Ong 6/7 Ian Ong LinkedIn Profile: E-mail:-Phone: - Education Bachelor of Business Administration(Marketing) NATIONAL UNIVERSITY OF SINGAPORE 2001 WSQ Professional Diploma in Human Resources (Human Resource Development) SINGAPORE NATIONAL EMPLOYERS FEDERATION 2017 Professional Certifications Masterclass (Media Branding Strategy) SINGAPORE MEDIA ACADEMY 2015 Mast (Med Business Excellence Enhanced Framework Training SPRING SINGAPORE 2016 Busin Enha Manage Data Analysis Using Excel NTUC LEARNING HUB 2017 Internet Marketing with SEO, SEM, Social Media and Email Marketing INSPIZONE TRAINING 2017 Systems Thinking for Business Excellence Assessors TRUST MANAGEMENT CENTRE 2017 Volunteering Experience ENTERPRISE SINGAPORE Business Excellence Assessor, 02/2016 to Present CV – Ian Ong 7/7
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