Parinita

PARINITA DHAWAN UX / WEB DESIGNER ABOUT ME Hello, I’m Pari, a UX/Web designer based out of Melbourne with Front end development experience(HTML, CSS, and Javascript). I have a passion for creating Engaging and Accessible solutions CONTACT collaboratively through Human-Centred Design. https://www.parinitadhawan.com/- I’m also very organised and have excellent communication and - interpersonal skills. I started my career as a UX designer; my strength lies in applying user-centred principles and accessible guidelines, solving problems, and designing high-quality digital products. I’ve worked across various industries, including Consultancy, eCommerce, retailers, NDIS, and Education in Australia. SKILLS EDUCATION CORE DESIGN SKILLS Google UX design Bootcamp User research | Information Architecture | Wireframing | Prototyping | Experience strategy 2021 Graphic DEsign Bootcamp Udemy UX METHODOLOGIES 2021 Persona | User Testing | Affinity diagram | Survey | Usability Testing | Scenarios | Heuristic evaluation Fundamentals of digital marketing 2020 Diploma of Early Childhood Educator PROGRAMMING HTML | CSS | Javascript 2019 Masters of Computer Science 2011 EXPERIENCE UX/ WEB DESIGNER Bachelor of Computer Science Target Australia 2008 2021 - Present Target is one of the largest retailers in Australia and provides various homeware, clothing and entertainment products. As a UX designer in Target's digital world, I oversaw aspects related to product scoping, user flows, wireframes, prototyping, and usability testing. • Improved end-to-end experience & UI uplift • Added a new Visual Search feature to our responsive website & APP . • Added a new Personalised feature to our responsive website & APP • Worked with A/B testing analysts and dev to increase reuse and standardisation SOFTWARE Figma Adobe Suite( Photoshop, Illustration, • Facilitated design sprints, design reviews and critiques, feature workshops and usability testing • Conducted research and took part in regular design critiques to share my vision and gather feedback. InDesign, Dreamweaver) • Develop website tiles, social media assets, landing pages, and re- MS 365 marketing assets. Google Analytics • Re-purpose catalogue design across all digital platforms. Miro Working with the brand’s Marketing and creative teams to Hybris CMS Adobe XD Webflow Wordpress continually set the direction of how Target’s brand manifests itself through digital experience design. UX/ WEB DESIGNER Neevista.com 2018 - 2021 • Re-designed and developed Neevista’s website with a strong focus of UI/UX PERSONAL SKILLS • Created task flows, user flows and wireframes that simplify user Organisation • Optimized Neevista website to make sure it loads faster and Creativity moved website from grade C to A on GTmetrix. Time Management Collaboration Communication interactions. • Developed high fidelity designs and wireframes with clear coding (HTML, CSS and Javascript). • Used qualitative and quantitative research data to solve a problem. • Produced key UX artefacts, including user research, user persona, empathy maps, task flows, wireframes(lo-fi and hi-fidelity) and interactive prototypes. • Delivering engaging, dynamic and user-focused pages, emails and marketing assets. • Conducted customer interviews, research, user testing, workshops and data analysis for the purpose of understanding user behaviour to inform design decisions. • Worked closely with delivery teams to ensure UI is implemented according to the experience vision. • Designed for the whole customer experience, not just the platform experience. DIGITAL DESIGNER HOBBIES Ernst & Young 2018 Painting Cooking Designed and developed a responsive website using html, css, jquery, and bootstrap. Also, assisted in-house projects. Writing Blogs Learning new things: Currently learning how to youtube? UX/ WEB DESIGNER AngelsInAus - http://www.angelsinaus.com.au/ 2017 - 2018 Responsible for designing the website using Bootstrap, HTML5, CSS3, JavaScript, Adobe Photoshop, Adobe Illustration. Presented a storyboard to the executive team showing how users buy online. Designed a style guide specifying the website's colour, typography and icons. Designed logo, flyers, banners, prints, animations and business cards for promotion. Enhanced/ edited product images using Photoshop. UX/ WEB DESIGNER Inspire and Learn - https://www.inspireandlearn.edu.au/ 2017 Responsible for designing the website using Bootstrap, HTML5, CSS3, JavaScript, Adobe Photoshop, Adobe Illustration. Presented a storyboard to the executive team showing how users buy online. Designed a style guide specifying the website's colour, typography and icons. Designed logo, flyers, banners, prints, animations and business cards for promotion. Enhanced/ edited product images using Photoshop. UX/ WEB DESIGNER Expert Rating Solutions 2011 Responsible for designing the website using Bootstrap, HTML5, CSS3, JavaScript, Adobe Photoshop, Adobe Illustration. Presented a storyboard to the executive team showing how users buy online. Designed logo, flyers, banners, prints, animations and business cards for promotion.