Contact-
Pavel Hristov
www.linkedin.com/in/pavelhristov-5a058185 (LinkedIn)
Freelance Google Ads (Adwords) Consultant | Campaign Strategist |
E-commerce | Google Analytics | PPC Expert
Bulgaria
Top Skills
Experience
Google Adwords
Digital Marketing
Freelance
Google Ads Manager
Languages
- Creating and optimizing Amazon Sponsored Product Ads for about 2 months
German
- Quora and LinkedIn Ads testing for personal projects
English
- Google Ads Manager for multiple clients with monthly budgets ranging from
Google Analytics
December 2016 - Present
$500 to $40 000 from various industries – apparel stores, bookstores, gift
Certifications
shops, pet shops, online pharmacy, tech shop, dentists, Google Grants and
DoubleClick Search Fundamentals
many other.
Search Engine Optimization
> Apparel store (Marketplace) with archived ROAS of 1700%
> Bookstore with ROAS of 800-900%
> Pet Shop with ROAS goal of 1100%
> Gift Shop test campaign with archived ROAS of 3300%
- Shopify stores creation
eTel (Bulgaria)
Google Ads Manager
August 2017 - May 2019 (1 year 10 months)
- SKAG and STAG campaign setups for small to medium-sized businesses,
mainly E-Commerce stores
- Maintain and monitor account daily and monthly budgets
- Analyzing and profit-driven optimization of Search, Display and Remarketing
campaigns
- Creating and optimizing App Install campaigns
- In-depth keyword research via Keyword Planner, Ubersuggest, Soovle,
Serpstat, SemRush, Keywords Everywhere, Google Search Console, Google
Trends and Google Correlate
- Manual and automated bid management based on main KPIs – ROAS, CPA,
CVR, Value per Click
- Creating search and display ads with continuous A/B testing
- Ads optimization based on ROAS, CVR, CPA, CPI, RPI, PPI
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- Provide and execute strategies for keyword expansion, campaign
segmentation, targeting based on Google Analytics data, and other facets in
accordance with client goals.
- Provide oversight and be able to generate monthly client reporting for all
major metrics and goals
- Google Analytics tracking, custom reporting, goals setups, audience creation
- Criteo integration and management
- Client communication via phone, email, and Basecamp
Prospecto Group
Digital Marketing Specialist
April 2016 - April 2017 (1 year 1 month)
Execution of large-scale AdWords, Bing and Seznam campaigns targeting
customers across 18 markets
Management and optimization of profit-driven campaigns with heavy
emphasis on tracking and reporting
Creating and refining text and display ads in Adwords and Bing
Keyword research and analysis
Bid Management based on Adsense CPCs and daily profit targets
Provide recommendations and execute strategies for keyword opportunities,
campaign structuring, targeting and other facets
Reporting and calculating monthly profit based on Adsense revenue & RTB+
revenue
Adsense placements optimizations
Client Reports
Mobile App improvements
Google Analytics tracking and reporting
Intern training
Ecommtech International JSC
Marketing and Advertising Specialist - Google AdWords
November 2014 - March 2016 (1 year 5 months)
Creating, analyzing and optimizing goal oriented Search, Display, Shopping
and Dynamic remarketing campaigns for different markets
Creating, refining and implementation of text, display and remarketing ads
Keyword research and analysis
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Bid Management
Maintaining Display network placements
Provide recommendations and execute strategies for keyword opportunities,
campaign structuring, targeting and other facets
Competitive research
Conversion rate optimization
Reporting and Calculating daily ROI
Google Analytics
E-law.bg
SEO
February 2014 - June 2014 (5 months)
SEO Audit
Keyword research
Rila-Borovets
Marketing Assistant
March 2013 - April 2013 (2 months)
Preparing and making reservations
Handling correspondence with clients
Education
UNWE
Master's Degree, Public Finance · (2013 - 2015)
UNWE
Bachelor's degree, Marketing · (2009 - 2013)
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