Pratik Shah

Pratik Shah

$48/hr
Digital Marketing Strategy and Implementation Expert.
Reply rate:
-
Availability:
Hourly ($/hour)
Age:
49 years old
Location:
Mumbai, Maharashtra, India
Experience:
17 years
About

As head marketing - Digital & Brand of a leading Indian e-commerce start-up company, and previously that of a large media organization, I've had firsthand practice and exposure to digital marketing strategy, implementation and key marketing metrics that drive internet businesses. I have managed and graduated marketing spends from a hundred dollars per month to over a million dollars per month. I've now moved on to the consulting space.

I have hands on experience and very practical insights into implementation, optimization and driving efficiency of growth and performance marketing through various digital channels - search engine marketing (SEM, PPC), Google shopping ads (PLA), display marketing, remarketing, social media marketing (SMM), Dynamic Product Ads, search engine optimization (SEO), CRM & Email, Content Strategy.

I've also worked in Mobile Apps Marketing - installs, push notifications, Affiliate channels, Content Marketing, Analytics, etc. I have worked with top Google and FB executives & teams in the country.

I can also help with team structuring and key result areas that of marketing overall, and that of different marketing functions, budgeting, budgetary allocations. In my role as head of marketing, I have set up a 15-member Marketing team from scratch, and ensured significant traffic and efficiency gains for the brand, taking care of and balancing various KPIs and KRAs.

I'm a business graduate with 10+ years of experience in the digital marketing space. Prior to that I've been a software engineer & have worked in tech start-ups based in Boston and Minneapolis, where I did my Masters in Computer Engineering.


Platforms: Adwords / Google, Facebook, Instagram, Twitter, Yahoo, Bing, Adobe Media Optimizer, Adobe Omniture Analytics, Google Analytics, Gamooga - CRM and Datawrkz - RTB, Wordpress, Email Platform, Apsalar, etc

Languages
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