Pravinkumar P

I currently work for an AI/IoT company based out of India, heading Digital Marketing efforts there. Experienced in scaling startups on hyper growth curves across various domains like SaaS, B2C, B2B, Consumer Electronics etc., In my previous stint, I worked for an investment portfolio that incubated early stage startups. During my stint there, I helped the startups raise a combined $280m through PPC, Content Marketing, Conversion Optimization efforts.

When it comes to framing your digital marketing strategy, I make sure that the plan is well structured to setup each traction channel for hitting the target metrics.

Basing the campaigns on strong keyword research, I will extract competitors' best keywords, paid ad trends, patterns to lay a strong foundation. Through 'gold standard' marketing UI/UX recommendations, I will iteratively improve your conversion rates to make sure you gain more bang for your buck. I use industry "best practices" to frame your PPC campaign into a revenue-generating asset.

I will help you frame the right content marketing strategy for your business by deep diving into specifics. I will perform keyword research, set up blog, identify content triggers and frame a strong content strategy. These measures will ensure that they keep driving traction in the long run and earn trust for your brand.

Primary Areas of expertise:

• Overall Digital Marketing Mix & Strategy

• Conversion Funnel Setup

• Conversion Optimization using A/B testing, Multi-Variate testing for Ads, Landing Pages

• PPC Strategy, Campaign Structuring and Optimization for New User, Remarketing campaigns

• Inbound Marketing Strategy using various growth hacks

• Landing Page Creation & Optimization

• Full Website Audit

• UX Recommendations

• Keyword Research targeting highly relevant rraffic

• Tracking & Attribution Setup