Rachel Lim

Writer and proofreader
Reply rate:
Hourly ($/hour)
29 years old
Singapore, Singapore, Singapore
5 years
RACHEL LIM 62 Mei Hwan Drive #10-06 Goldenhill Park Singapore 568427 DOB: 22/08/1990 T:- E:-www.chellynaebwrites.com A creative communications specialist, who is as independent and self-motivated a worker as I am a dedicated team player. Exceptional audience-targeted copywriter, complemented with a proven track record of superb multi-project management skills. PROFESSIONAL EXPERIENCE • • • • • • • • • • • PAN PACIFIC HOTELS GROUP CORPORATE OFFICE, SINGAPORE Brands Executive, June 2014 – August 2017 Reason for leaving: personal break Supporting the execution and localisation of B2B and B2C marketing campaigns for the Group’s three brands, PPHG, Pan Pacific and PARKROYAL – including: ! Collaborating with Corporate Marketing teams and appointed creative agencies to develop a variety of online and offline creative assets within brand guidelines Working with external merchants/partners to develop and implement joint brand/event promotions Managing appointed vendors to develop and produce cost-effective corporate gifts and brand collaterals Supporting internal town halls, conferences and CSR activities in event logistics, presentations and collateral creation Overseeing a portfolio of about 10 hotel marketing communication teams across Asia and Australia to ensure that all hotel marketing collaterals are compliant with overall brand standards – including: ! Daily copywriting/editing and image selections ! Providing guidance on hotel photography Supporting hotel pre-opening and deflagging processes Maintaining and updating the Group’s internal communications platform to provide key news updates Developing quarterly internal newsletters in collaboration with the Corporate HR team to share associate events RAFFLES EDUCATION CORPORATION INTERNATIONAL ADMISSIONS OFFICE, SINGAPORE Marketing Communications Executive, September 2013 – June 2014 Reason for leaving: new job opportunity Developing marketing collaterals in support of the Group’s branding campaigns so as to heighten awareness of their education portfolio and achieve lead generation Crafting and managing of digital content for the social media channels of the International Admissions Office, including Facebook and an online blog Supporting campus visits in event logistics, photography, presentations and collateral creation EDUCATION NANYANG TECHNOLOGICAL UNIVERSITY, SINGAPORE WEE KIM WEE SCHOOL OF COMMUNICATION & INFORMATION Graduated with Bachelor’s Degree in Communication Studies, Advertising (Hons) 2009 – 2013 ST. ANDREW’S JUNIOR COLLEGE, SINGAPORE Graduated with ‘A’ Levels 2006 – 2008 PAYA LEBAR METHODIST GIRLS’ SCHOOL, SINGAPORE Graduated with ‘O’ Levels 2002 – 2006 OTHER ACHIEVEMENTS WPP MARKETING FELLOWSHIP, 2013 Shortlisted from 1,600 international applicants CROWBAR AWARDS 24-HOUR ADVERTISING CHALLENGE, 2012 WINNER DEAN’S LIST, 2011 NANYANG TECHNOLOGICAL UNIVERSITY SKILLS • • • Bilingual in English and Chinese Proficient in Microsoft Office (Word, Powerpoint and Excel) Basic proficiency in Photoshop and Illustrator ADDITIONAL INFORMATION • • • Availability: Immediate Last drawn salary: $3,201 References upon request
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