22 SANDPIPER ROAD, SUTTON, LONDON, SM1 2ZU
I have a broad range of experience in creating and implement content and content strategy across a
number of different websites in multiple industries. I am well organised and have a keen eye for detail. I
enjoy implementing and maintaining SEO standards and best practices while performing keyword research
and competitor analysis. I’ve returned multiple traffic boosts and increases with split testing and UX
content changes based on analytics across many pages catering to a global market.
Content Strategy Development
Managing Journalists & Freelance Writers
Best Practice SEO Standards & Quality
Copy Editing & Proofreading
Creative & News Writing
Keyword Research & Competitor Analysis
Creating Easily Understandable Technical Writing
Content Split Testing Based on UX Research
RELEVANT W ORK HISTORY
Head of Commercial Content – iTech Media
June 2015 – Present
I lead a dynamic team of editors and freelance writers across industries in multiple languages. I am a strong
team leader and agile project manager and an integral part of the team, proofreading and creating content
for large tech sites each month. I use my content strategy, A/B split testing, keyword research and SEO
standards knowledge in creating marketable copy across different countries and locations and deliver
proven results through analytics.
Managing Editor – Telkom Gaming
2009 – 2015
I was the point person for marketing and PR communications across the technology and gaming industry
for the company. As Managing Editor I lead a small team creating editorials and was responsible for the
quality and out of a team of journalist. We developed and monitored key marketing indicators and the
success of marketing promotions through partners. I was selected as lead journalist and representative to
attend local and international trade shows and events.
EDUCATION AND TRAINING
Online Marketing Fundamentals Qualification (Google) – Digital Garage course
Completion of Writing Scripts 101 and Video Game Writing courses through Gotham Writing.
Proficient PhpStorm, BitBucket & HTML editor.
Experienced in multiple digital software including Word, Excel, PowerPoint, Outlook, Adobe Photoshop,
GIMP, Blender, Sony Vegas, BitBucket, PHPStorm, Wordpress and Google Analytics
IEB Matric Certificate (St. Alban’s College, South Africa) – AS Level Equivalent – 2004
REFERENCES AVAILABLE ON REQUEST