Robert Keating

Online Marketing - keyword research, on-page optimisation, link-analysis, Google tools, SEO, local S
Lead Generation Websites
Reply rate:
Full-time (40 hrs/wk)
50 years old
London, Greater London, United Kingdom
5 years
ROBERT KEATING London, UK •- •-SEO professional / Digital Marketing manager Strong background in managing and client relations, combined with extensive, hands-on SEO experience Previously specialised in setting up online lead generation systems for local businesses Proven success in bringing local businesses online and generating leads from their websites. Implemented strategies to improve search rankings and volume of leads through keyword research, content syndication and on-page optimisation. Good understanding of how Google works and tools available for online marketing. Excellent at client relations, presenting in public and designing and delivering training programs. "We've been using Robert & Lead Generation Websites for about 3 years and this has really led to increased traffic on our website, generated many leads for the business and we are now appearing at the top of the list in Google, I'd more than recommend his services if you want to get your website noticed online." -- Roisin McCorry, McCorry Connolly Solicitors – Areas of Expertise Project Management Team Leadership Link Analysis Tools Keyword Research Lead Generation Local Search Marketing Client Relations & Satisfaction Proficient with WordPress Public Speaking SEO & Google Tools Employee/Client Training Excellent Writing Skills “Rob from Lead Generation Websites was introduced to me on a forum after asking for an SEO expert. Many names were offered but Rob’s came up continuously. A year down the line & we are ranking on page one for our chosen keywords. We have eliminated the need for PPC. Business has increased & we are saving money.” -- Andrew Abbott, Owner, m3commercials -- Professional Experience Lead Generation websites, Romford, UK June 2011 – Present Working primarily with local business clients bringing them online and generating leads Owner/Head of Search Marketing This was my own business providing lead generation services to local/regional businesses through digital marketing. Built business through a combination of business networking, referrals, SEO & paid search and content marketing (blogging, video tutorials and podcasting). Brought local solicitors practice online by creating their website, setting up a lead generation system and ranking them at the top of Google for their most relevant keywords. Worked with a financial company to create a separate membership section on their website and to move their existing email marketing process to a new and more dedicated platform. Ranked sites and set-up effective lead generation systems in a variety of industries including; legal, insurance, car sales, health and safety and plumbing. Offered cradle-to-grave service starting with research, continuing with design and development, SEO implementation and reporting and tracking. Designed and delivered training courses on WordPress and SEO for local business-owners Hired staff and took on a team leader/project management role as business expanded About Me Why I’m Changing Direction I feel that I have taken my business as far as I can at this moment in time. I’m finding that I’m spending too much time on business-related admin and have gotten away from the things I enjoy and am actually good at. At this point in time, to further my personal and professional development, I need to experience a new challenge, learn new things and get back to focusing on the delivery of a service rather than running a business and having others deliver that service. What I Can Offer Other than my technical knowledge and experience of managing staff and liaising with clients I have many other professional and personal attributes to offer a prospective employer; I can organise myself and work on my own iniative. I can focus clearly on objectives and plan step-by-step on how to achieve them. I have excellent inter-personal skills and have extensive experience of dealing with a wide variety of clients. This includes presenting both in one-to-one and small and large group settings. I also have experience of working in teams and managing people, both in business and in previous roles. I am used to working extremely hard and have extremely high personal and professional standards. I have lived in America as part of my first degree and more recently lived and worked in Japan for 9 years so I am extremely adaptable and resourceful, a fast learner with a positive, can-do attitude. Additional Experience: Before starting my business I was in teaching so am able to collate, organise and present information in a clear, concise and easy to understand manner. I taught in a private high school in Japan for seven years, starting as a teacher and then promoted to Director of English Studies. I ran a team of nine British teachers reporting to my own line manager as well as Japanese managers. Work History Lead Generation Websites – Responsible for all aspects of digital marketing. June 2011 – Present Offline to Online – The fore-runner to LGW, providing websites and related services. Dec 2010 – 11 English Cultural Studies Centre – Teacher & manager for English summer school, London. Summers 2009 – 13 UK College of Computing & Business – Teaching English, testing and streaming students. Sept 2009 - 11 Shumei Gakuen High School, Japan – Teacher &Director of English program for school. September 2002 – 09 Education & Professional Development BA Degree - Film Theory University of East Anglia, Norwich MA Degree – Applied Linguistics University of Leicester Digital Marketing Courses Purchased & consumed dozens of online marketing courses on a variety of topics
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