I have experience in writing and strategizing marketing content for small and large online business enterprises. My responsibilities include development and management of the company's official blog and setting up content guidelines as per company's voice and style. I am also responsible for creating and maintaining the content calendar, reviewing of daily content submission and tracking the performance of each content.
Additionally, I work closely with the Sales and Marketing teams and help them to create marketing communication content and launch campaigns according to the target audience. I am also responsible for tracking the campaign metrics and modify them according to their performance.