Severin Nesselhauf

Full-stack digital marketer with proven content experience (incl. production and writing)
Reply rate:
Part-time (20 hrs/wk)
34 years old
Los Angeles, CA, United States
8 years
  SEVERIN NESSELHAUF 434 South Maple Drive #1 | Beverly Hills, CA- | Accomplished media & technology professional with proven experience in digital strategy consulting, engagement optimization, and client success. // SKILLS • • • • Digital & Media Strategy CRM Implementation Social Media Engagement Digital Innovation • • • • CE/CX Storytelling Content Production Competitive Research • • • • Lead Generation Multi-Channel Analytics Data Analysis PPC & SEO // EXPERIENCE STUDIOD, A DIVISION OF DEMAND MEDIA Los Angeles, CA Director, Content Strategy & Audience Acquisition 03/2015 – 06/2016 • Led studioD’s Content Strategy team, designing digital strategies and digital touch-point analyses for clients such as Canon, Chase Bank, and Choice Hotels. Translated strategy findings for clients’ VP and C-level executives into actionable customer engagement strategies across all marketing channels and customer touch-points • Consulted clients on implementation of new digital and interactive content experiences as well as digital properties to optimize audience engagement and conversion • Led studioD’s Audience Acquisition team. Designed and executed integrated acquisition campaigns for clients such as Samsung, Canon, and Nestle. Grew incremental revenue to sixfigures within 10 months with data-driven media buying and customer acquisition services across multiple channels • Led development of proprietary SEO and PPC keyword analysis tool in collaboration with engineering team in order to expand studioD’s technology portfolio and competitive edge • Created media buying programs across owned, organic, and paid channels (display, native, social, sponsored content), driving ROI-positive campaigns optimized for client KPIs, such as cost per acquisition, CPC, click-through, site engagement, reach, and social engagement • Implemented and managed clients’ direct response campaigns, including A/B testing, custom audience creation, influencer boosting, website visitor retargeting, and budget optimization. Reported results and learnings to clients and developed actionable tactics to refine campaigns • Implemented multi-channel media strategy for Choice Hotels in collaboration with inter-agency working group (Havas, iProspect), integrating traditional and digital media budgets • Worked with Demand Media’s Business Intelligence team to enrich proprietary first-party data segments with third-party data in order to create deeper user and audience profiles VERIZON DIGITAL MEDIA SERVICES Los Angeles, CA Content Manager 02/2014 – 03/2015 • Consulted clients on live streaming and on-demand strategies across multiple OTT and social platforms, including tactics to drive viewer engagement and monetization through datainformed customer segmentation • Managed $200k integrated content marketing budget to execute entire content production with superior performance across all digital platforms. Surpassed 2014 lead generation benchmarks and increased sales qualified leads YOY by 200% • Oversaw customer acquisition and engagement campaign for launch of Verizon Digital Media OTT app across all owned, earned, and paid channels – leading to double-digit increase in downloads during launch week at NAB • Implemented new corporate branding and positioning to unify newly acquired brands and technology portfolios. Managed branding agency (MRM//McCann) and PR agency and executed all deliverables on schedule • Planned and executed multi-channel thought leadership programs to educate media and entertainment companies on video strategies to drive app installs and engagement – resulting in high-profile client wins such as Viacom and REVOLT TV • Oversaw competitive analysis project and identified key product differentiators of Verizon’s streaming technology portfolio. Translated findings into sales enablement program, leading to increase in sales qualified leads EDGECAST NETWORKS – tech start-up acquired by Verizon Los Angeles, CA Brand Marketing Associate 03/2012 - 02/2014 • Led all customer acquisition and lead generation campaigns during hyper-growth phase leading up to acquisition by Verizon, including: product marketing, sales enablement, communications, new business pitches, as well as competitive analysis • Managed company’s blog and content strategy, growing the blog’s audience from zero to >100,000 unique visitors – delivering 100% YOY growth in sales leads • Significantly reduced cost per acquisition through paid, owned and organic acquisition tactics, such as display, email, webinars, and whitepapers • Developed partnership and go-to-market strategies with key partners such as Google, resulting in significant increase in inbound leads while reducing cost per lead acquired • Initiated and oversaw co-branding program with key customers. Grew program to 30+ participants and created cross-platform case study materials and content, leading to improved SEO rank, organic website traffic, and conversions // INDUSTRY INVOLVEMENT • thinkLA: Member of Young Professionals Council • Television Academy: Member of Interactive Media peer group, Emmys voting member • Digital LA: Speaker at various technology and media events // EDUCATION Thunderbird School of Global Management Global Management, M.S. (12/2011) GPA: 3.9. Member Beta Gamma Sigma University of Technology Munich Sports Communications, B.A. (07/2009) GPA: 3.7 // APPLICATIONS • • • • • Facebook Business Manager Ad buying/bidding platforms (DoubleClick, Outbrain, Taboola) Google Analytics and AdWords Neustar, Hitwise Tableau • • • • • • Comscore, Quantcast Krux SPSS MS Office Suite Adobe Creative Cloud CRMs (HubSpot, Salesforce) // PERSONAL I volunteer with Big Brothers Big Sisters Los Angeles and enjoy spending time tutoring my Little Brother, Rodrigo.
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