Shafiq Ul Hasan Siddiqui

Content & Blogging Expert With Professional Social Media Marketing Expertise
Reply rate:
Hourly ($/hour)
38 years old
Karachi, Sindh, Pakistan
8 years
SHAFIQ UL HASAN SIDDIQUI shafiq.siddiqui81 - A-53, Block 15, Gulistan-e-Johar, Karachi, Pakistan A professional digital strategist with an unconditional love for blogging, social media marketing & online PR. Being a digital media nerd, I tend to come up with eccentric and “not so conventional” digital marketing strategies which have potential to engage target audience. I focus & practice cost effective, cutting edge communication for businesses. In the field of content  (writing / marketing) since 2006. Creating  & managing social media marketing campaigns / pages  since 2011.  SOCIAL MEDIA ACTIVE PRESENCE +ShafiqUlHasanSiddiquiInboundMarketer BLOGGING PORTFOLIO PROFESSIONAL EXPERTISE Strategy (Digital Media / Social Media / Content) Blogger Outreach  Start-ups  Copy-writing PLATFORMS USED PROFESSIONALLY WordPress  Hootsuite  Google Analytics Facebook Analytics  Manage Flitter  Mention 1 PROFESSIONAL EXPERIENCE Digital Marketer / Blogger / Online PR MediaMagick – (Independent Project) September 2014 – Present Responsible For: • Handling digital marketing • Writing blogs when needed • Engage bloggers and contributors for submission of stories • Proofread and edit stories pitched for publishing • Running social media accounts like Facebook, Twitter, Instagram etc. • Running digital campaigns for local clients, PR agencies and brands • Creating content and social media strategy for MediaMagick • Attending events and conferences when needed • Engaging influencers on Twitter and Facebook to run digital campaigns and strive towards trending topics for events and promotions. • Attending and organizing bloggers meet-ups to bring in new ideas and joint blogging efforts to boost brands. • Brands worked for: • Pepsi, • Lays, • Coca Cola • Avari Towers • Fashion Pakistan Week 2016 (FPW16) and many others 2 PROFESSIONAL EXPERIENCE DIGITAL MARKETING SPECIALIST – TEAM LEAD Nanosoft Technologies January 2015 – October 2015 Responsible For: • Developing strategies for marketing products and services using tools like Social Media, Web analytics, E-mail marketing and Search Engine Optimization. • Carrying out various online promotions and e-mailing campaigns to get company's message out • Working closely with designers and developers to insure that the designs are properly built and implemented • Build and monitor client’s social media channels (Facebook, LinkedIn, Twitter, YouTube, Google+, etc.) and prepare reports • Providing functional expertise best practices and recommendations regarding the execution of digital marketing campaigns • Managing interactive projects from inception through completion in compliance with plans and strategy briefs in relation to one or multiple, small or highly complex projects • Planning, executing, measuring, managing, testing, and tracking changes and quality issues for the life of projects • Working closely with Account Services and Creative Teams (e.g. writers, designers), to develop content, optimize the use of each digital channel for campaign efforts and execute the campaign vision 3 PROFESSIONAL EXPERIENCE DIGITAL BRAND STRATEGIST Server4Sale June 2014 – January 2015 Responsible For: • Content Strategy Planning • Develop and implement the overarching content strategy and roadmap. • Creation and implementation of “Content Campaigns” to ensure high quality. • Consult with stakeholders on their content requirements for projects / campaigns. • Production of user-centric content across company’s digital and print communication channels, keeping to the standards outlined in brand’s content strategy. • Develop creative concepts and come up with the themes and detailing. • Online Brand Management • Project Management • Lead on projects and manage ad-hoc multi channel communications projects. • Managing digital content and social media marketing team keeping close focus on global content and social media marketing strategies and guidelines. • Proactive Content Generation 4 PROFESSIONAL EXPERIENCE CONTENT ANALYST / SOCIAL MEDIA MARKETER Linkagoal Nov 2011 – January 2014 Responsible For: • Content Marketing • Content Curation • Content Writing • Content Strategy • Blogging Strategy • Social Media Marketing • Social Media Marketing Strategy • Ad Campaigns • Digital Marketing • Online Brand Management • Project Management • Proactive Content Generation • Offline Marketing Collateral FOUNDER EOPAK June 2007 – October 2011 Responsible For: • Content (Strategy / Writing / Marketing / Curation) • Blogging Strategy • Social Media Marketing • Project Management 5 PROFESSIONAL CERTIFICATIONS SOCIAL NETWORKING AND VIRAL MARKETING USING FACEBOOK FUNDAMENTALS OF MARKETING YOUR BUSINESS ONLINE STRATEGIC PLANNING SELLING OLINE SOCIAL ENTREPRENEURSHIP EDUCATION MBA From IQRA University – Thesis 2 Pending Bachelor of Commerce From Karachi University E-Books 6 ONLINE PR / EVENT MARKETING ENGRO PAKISTAN – I AM THE CHANGE TELENOR FASHION PAKISTAN WEEK 2015 PAKISTAN ADVERTISER’S AWARDS 2015 MOUNTAIN DEW – DEW ACTION, DEWMOCRACY EPIC ENERGY DRINK - PROMOTION COCA COLA – CONTOUR BOTTLE CELEBRATION 100 YEARS LAYS – LAUNCH OF 3 EXOTIC FLAVOURS, NEW CHIP IN TOWN FOODPANDA – EAT N GREET, iDONATE, FOOD JAZBA KFC – PRODUCT LAUNCH TRIPDA - LAUNCH 7 ONLINE PR / EVENT MARKETING EDENROBE – TRULY YOURS ISOPPINGPK – BLACK FRIDAY FPW – FASHION PAKISTAN WEEK SERVIS - SCENEHENAHIN LIPTON - LAJAWAB 8
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